How To Optimize Merchandising for Your Ecommerce Store With Antony Kattukaran of Tagalys

Antony "Tony" Kattukaran is an entrepreneur, ecommerce veteran, and skilled technology partner. He is the Founder and CEO of Tagalys, a company that reimagines visual product merchandising for other businesses. He has founded three companies and has served trusted companies such as Deloitte and Johnson Controls AG. In addition to his leadership responsibilities, Tony invests time listening to his customers to understand their needs.

Merchandising and ecommerce go hand in hand, yet many stores neglect to give it the attention it deserves. The details of optimal merchandising can be highly variable and difficult to nail down. When handled properly, the improvement to a company's presence and sales can be immense.

Antony "Tony" Kattukaran is an entrepreneur with a wealth of experience in merchandising and ecommerce. His company, Tagalys, focuses on the visual and sales components of merchandising, working with brands such as Speck and Fila. His insights can make a massive difference in your online business. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Tony Kattukaran, the Founder and CEO of Tagalys, about how to improve your merchandising, touching on the importance of the process and what should be prioritized for ecommerce storefronts. They also give practical advice on when to recommend products, show out-of-stock merchandise, and use AI technology.