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Last year, Sam Ibrahim and his CEBL franchise, the Scarborough Shooting Stars, made international headlines by signing superstar rapper, J. Cole, to a professional basketball contract. But Sam's investment in Canadian basketball runs far deeper than the headlines might indicate.
Throughout our interview, Sam describes his experience of immigrating to Canada years ago and how the country's sports culture has evolved alongside its diversity. Now, he's taking steps to ensure that basketball continues to trend upward through the CEBL and other entrepreneurial ventures.
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