이 에피소드에 관해
Work sucks less when we talk to each other like human beings.
Especially creative work.
People need to feel safe asking dumb questions, challenging assumptions, and saying, “I have no idea what you mean,” before everyone wastes three days heading in the wrong direction.
We try to solve this with process.
😼 We add another Slack channel.😼 Schedule another (ten) meeting(s).😼 Try our 17th project management software in the past 3 years
And no one ever thinks to just pick up the damn phone.
Communication isn’t a soft skill. It’s part of the agency’s creative infrastructure. And I can help you build it.
When people understand one another, they collaborate. They challenge each other. They spend less time decoding half-thoughts and more time doing cool s**t.
Django Weisz Blanchetta gets it. And he’s living it every day as co-founder of Superheroes. Their mission is to save the world from boring advertising. A-freakin’ men.
Django knows the way to do that is to get people talking. You know, that thing we used to do before we started hiding behind tools and screens?
Sometimes that means reminding folks we’re actually capable of it.
At their daily lunch around the big table in the agency, there are two rules:🐱 No phones.🐱 No talking about work.
I can feel your panic through the screen. But you get used to it, and even enjoy it. Django swears.
This is the work.
Meanwhile, we’ve set up systems in most of our agencies that set fire to our collective EQ. The one thing that will actually keep us distinct from the robots.
We should stop doing that.
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Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work less chaotic, more human and less ridiculous. All of which makes your business more profitable, by the way.
(If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)
Let the desuckifying begin.
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You can follow Django on LinkedIn and visit hellosuperheroes.com to see how the agency is saving the world from boring advertising.
If communication breakdowns keep producing confusion, rework and unnecessary chaos at your agency, let’s talk. Schedule a free half-hour “Chaos to Clarity” session and we’ll identify where communication is breaking down—and one place to start creating the conditions for better work.
Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt.
Bye, everyone!
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Bonus question from Django:What’s one thing your agency does—outside the work itself—that helps people connect and create better work together?
Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe
