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<p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” </p><p>So how do we collect this data?</p><ul><li>Secondary Sources: we discuss where to find it and the cost benefits of it’s use.</li><li>Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="http://portma.com/improve-program-impact" target="_blank">http://portma.com/improve-program-impact</a></li><li><a href="http://portma.com/secondary-research-and-experiential-marketing-analytics" target="_blank">http://portma.com/secondary-research-and-experiential-marketing-analytics</a></li></ul><p><br></p>
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