이 에피소드에 관해
Shawn Callahan is the Founder of Anecdote, an agency focused on business storytelling. In this episode, Shawn shares the 4 essential elements of telling an effective story. We also discuss how storytelling can help improve internal culture and how to use storytelling to improve your sales process and customer experience.
Resources mentioned:
- Annie’s Box (book), by Randal Keynes.
- Anecdotally Speaking (podcast), by Shawn Callahan & Mark Schenk.
- Michael Momsen (LinkedIn)
- Adam Jaffrey (LinkedIn)
Key takeaways (starts at 41:36):
- Storytelling is a critical element of CX
- Tell your stories using the 4 elements framework
- Encourage customer stories on the front-line
- Look for great examples rather than great stories
- Build out your story bank
See omnystudio.com/listener for privacy information.
영어
호주
전사 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
이 팟캐스트의 다른 에피소드
Ben Lynch is the CEO of Clinic Mastery, a company that helps healthcare businesses grow by putting customers first. In this episode, Ben shares his tips for creating a ‘care’ factor in healthcare, and also the process to identify and fix systemic problems in a business to improve the ov…
Bruce Dobson is the Director Customer Experience and Business Transformation at the City of Boroondara. He is leading a revolutionary $129M customer experience and business transformation strategy at this local government. This transformation will reconstruct every customer touchpoint and operation…
Jon Dick is the Vice President of Marketing at HubSpot, a leading marketing software company who are focused on customer centricity. They've led the industry for years and essentially invented the inbound marketing methodology. In this episode, Jon tells us why HubSpot killed the traditional sales …
Carolyn Raine is the Executive Director of Strategy and Engagement at Local Land Services, a New South Wales government department that helps farmers and land holders with issues around biosecurity and resource management. In this episode, Carolyn shares how they’ve been able to identify issu…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 RateIt에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
