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As agentic advertising moves rapidly from concept to reality, what does this mean for the industry?
In Part 1 of this two-part Curation Conversations episode, Anthony Katsur, CEO of IAB Tech Lab, shares his thoughts on this major evolution taking place in digital advertising. He argues that what we’re facing is part of programmatic’s evolution, rather than an advertising industry reset.
The conversation delves into the benefits of AI and why work needs to be done to articulate them better for brands, the intractable challenge the industry has today, who in the ecosystem has control and why it’s critical the industry develops a trust layer.
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