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CTV is growing fast, but the fundamentals of TV still matter.  In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to pr…
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In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access mat…
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.   They talk through how curation is improving the value of supply, why CTV continues to expand th…
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.   They discuss why traditional funnel and channel playbooks are being restructured,…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Multilocal에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.