이 에피소드에 관해
Is your Web3 startup spending big on marketing before figuring out who you’re actually selling to?
In this episode of Crypto Cast, James speaks with Tanya Dias, CEO and Founder of Web3 Growth Engine, a structured end-to-end GTM program built to give Web3 and AI founders the commercial foundation they need to get repeat revenue. With over 15 years of experience across startups growth, Tanya has seen the same costly patterns play out time and again - and built a framework to to prevent that from happening for new startups.
Together, they explore what separates Web3 projects that survive, from those that disappear.
They cover:
→ Why so many Web3 startups burn through their runway on marketing before finding product-market fit
→ The danger of a scattergun marketing approach and how to avoid it
→ How to define your ideal customer and sharpen your commercial narrative
→ Where influencers fit in and why timing is everything
→ The intersection of AI, Web3, and what it means for the industry’s future…
CRYPTO CAST
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