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이 팟캐스트 소개 🔗
Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.
진행자:
업데이트 빈도:
monthly
평균 오디오 길이:
29 minutes
게스트 인터뷰
스폰서 있음
영어
미국
에피소드 116 개
2022년 2월 23일부터
episodic
최신 에피소드 🔗
Should you lock everything down during BFCM—or keep testing?
In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.
You’ll hear why treating Q4 like a lab for behavioral dat…
이전 에피소드 🔗
Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it’s headed in an AI-domi…
OmniAds are here — and the results are insane. In this episode, Brad Redding (Founder @ Elevar) is joined by Kevin Goodwin (VP Strategy @ New Engen) to break down how Meta’s new Omni Ads campaign type is helping brands with physical retail unlock massive offline growth.
You’ll learn:
What Omni Ads…
In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don’t), to zero-party data strategies…
Learn about the evolving landscape of SEO, particularly in relation to Shopify's recent AI-specific updates and the implications of large language models (LLMs) on search and eCommerce. Brad and Sam also explore key changes from Google Marketing Live, the impact of AI on organic traffic, and action…
Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for …
Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: …
Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the…
Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that …
In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode!
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Elevar에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
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