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One of the most difficult challenges in content marketing is finding that sweet spot where you’re talking on your ICP’s level. You’re neither over-explaining concepts they find too basic nor going over their heads. But that’s just the beginning. Not only should content speak to your target audienc…
When my guests and I discussed a theme for this episode, we decided on persona-driven copy and content vs top-down marketing. What this means: if your messaging and content strategies are based on high-level personas as opposed to deep market and user research, you’re missing out. But I’m hopeful t…
The newest Content Marketing is Dead podcast episode is live! Listen on Spotify, Apple Podcasts, or wherever you listen to podcasts. B2B businesses have been slow to adopt video content as a core part of their marketing strategy. "Every company by now has made an explainer video," Josef Newton expl…
I recently spoke to Andrew Nicoletta, Senior Manager of Content Marketing at ServiceTitan, and Cecilia Li, Content Marketing Manager at NexHealth, about content marketing strategies when you’re targeting small businesses. ServiceTitan serves home service businesses while NexHealth works with priva…
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 EJ Brown에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.