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In this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior Director of Content at Electric Kite. They share their insights on content strategy, audience engagement, and the evolving role of AI in marketing.
What you'll learn in this episode:
- The key differences between content strategy and content planning.
- How to ensure your content is research-driven and audience-focused.
- Why community building is crucial for long-term engagement.
- How to measure content success and make data-informed adjustments.
- Strategies for standing out in a crowded AI-driven content landscape.
- Why unique perspectives and first-party data are more valuable than ever.
A must-listen for marketers looking to create content that truly resonates!
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Masset - Content Amplified에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
