Katie:
00:00:00
there's not really a good way to practice other than doing it.
Katie:
00:00:03
You have to just accept the fact that things might go wrong, and probably
Katie:
00:00:06
will, and figure out the best way to deal with them that's authentic to yourself,
Katie:
00:00:12
I feel like that mix of personality make it easier actually for Video and
Katie:
00:00:18
podcasting and doing these kinds of interviews because I like having these
Katie:
00:00:22
no one cares what I look like or what I sound like they care about
Katie:
00:00:26
what I'm saying the content that I'm creating the, the hopefully the help
Katie:
00:00:29
that I'm offering someone else, the Vulnerability I'm giving, the story
Katie:
00:00:33
that I'm giving, that matters way more than, than all of the things that
Katie:
00:00:36
are going on in the back of my head
Ian:
00:00:38
Hello, we're back with another season of the confident live marketing show.
Ian:
00:00:43
My name's Ian Anderson Gray.
Ian:
00:00:44
And in this season, we're going to be talking about or looking
Ian:
00:00:47
at communication and confidence.
Ian:
00:00:49
How can you become more confident and communicate more effectively in
Ian:
00:00:54
front of the camera or in front of the microphone, whatever you're creating.
Ian:
00:00:58
So I'm very excited because I've got.
Ian:
00:01:01
My great friend, Katie Fawkes returning onto the show.
Ian:
00:01:05
We're going to ask her questions on this topic.
Ian:
00:01:07
Last time it was all about studio setups.
Ian:
00:01:10
So just a reminder, Katie Fawkes is the director of marketing at Ecamm, where
Ian:
00:01:15
she gets to work alongside some of the most amazing live streamers, podcasters.
Ian:
00:01:19
And content creators out there helping them reach their goals and grow their
Ian:
00:01:23
business to video and live streaming.
Ian:
00:01:26
In addition to heading up Ecamm's marketing team, Katie is also the co
Ian:
00:01:30
host of the video podcast, The Flow.
Ian:
00:01:33
Welcome back, Katie.
Ian:
00:01:35
It's great to have you back.
Katie:
00:01:37
That's great to be here.
Katie:
00:01:38
Super fun.
Ian:
00:01:39
Yeah it's exciting stuff.
Ian:
00:01:41
Cause we, last time we were talking, we were getting all
Ian:
00:01:43
geeky last week and, or last time.
Ian:
00:01:46
Now we're going, I want to dive into your creation journey.
Ian:
00:01:50
And so what have you what in terms of video content and podcast content
Ian:
00:01:55
in particular what's your journey?
Ian:
00:01:57
Because before that you were more into writing, I think, am I right?
Katie:
00:02:01
Yeah.
Katie:
00:02:02
Yeah.
Katie:
00:02:02
I've been on a journey for the last, I guess at this point for four plus years.
Katie:
00:02:07
So prior to joining the Ecamm team, I started I have an English literature
Katie:
00:02:12
degree and I started my career in the copywriting side of things.
Katie:
00:02:17
So certainly in the marketing side, but.
Katie:
00:02:19
writing blog posts, writing copy, and then moving into social media, but
Katie:
00:02:24
always behind the scenes and always, definitely not on camera hidden
Katie:
00:02:29
behind, behind a brand or a company.
Katie:
00:02:32
So it was definitely an interesting experience joining the e cam
Katie:
00:02:37
team where, you know, immediately from the get, it was going to be.
Katie:
00:02:41
You had to be on video.
Katie:
00:02:43
You had to be live streaming.
Katie:
00:02:44
You had to understand how the tool worked and the challenges
Katie:
00:02:48
that our customers were facing.
Katie:
00:02:51
So I had to just force myself to go live, which was incredibly
Katie:
00:02:56
scary and took me a little bit of time to get comfortable with.
Katie:
00:03:00
But the more I did it, the more I found that it was actually a really
Katie:
00:03:05
fun space and gave me a lot of.
Katie:
00:03:08
Freedom.
Katie:
00:03:09
And these days I feel like it's actually way easier for me to live
Katie:
00:03:12
stream than it is to record a video still really bad at recording a video.
Katie:
00:03:16
Cause my perfectionist tendencies take over and I get that pause button or
Katie:
00:03:20
that stop button and I blew it all out.
Katie:
00:03:22
And I don't like it.
Katie:
00:03:23
I don't like recording videos.
Ian:
00:03:25
We're, perfectionists, aren't we?
Ian:
00:03:28
I have a Recovering Perfectionist t shirt, which I should
Katie:
00:03:30
I know I need it.
Ian:
00:03:31
It's funny, isn't it?
Ian:
00:03:32
Because that is a similar story to me.
Ian:
00:03:34
I jokingly say that I could have been called the reluctant live video guy.
Ian:
00:03:38
And and yeah, I had to jump in the deep end like you did, but you did.
Ian:
00:03:43
So can you maybe tell us a little bit how you were feeling at the time?
Ian:
00:03:47
So this is a time when you were Perhaps, was it, were you struggling
Ian:
00:03:51
with confidence in front of the camera?
Ian:
00:03:53
Or was it more the perfectionist side of things, what were the emotions
Ian:
00:03:56
going through your brain at the time when you first got in front of the
Ian:
00:04:01
camera, when you knew you had to do it and you didn't particularly want to?
Katie:
00:04:04
That's a great question.
Katie:
00:04:06
It was probably a little bit of both.
Katie:
00:04:09
It wasn't necessarily confidence in speaking.
Katie:
00:04:13
I, I come from a theater background.
Katie:
00:04:15
I'm used to presenting and, talking with people.
Katie:
00:04:18
That part wasn't scary.
Katie:
00:04:20
What was scary was all the tech and, and, I was the face
Katie:
00:04:24
of Ecamm, at least in my mind.
Katie:
00:04:26
It was, trying to make sure that I was making the tool and the
Katie:
00:04:29
company look as great as they are.
Katie:
00:04:32
And so I was really afraid that I was going to screw it up or something
Katie:
00:04:36
was going to happen, or someone was going to ask me a question on the
Katie:
00:04:39
software that I couldn't answer.
Katie:
00:04:41
I was going to struggle to find something.
Katie:
00:04:43
It was all of those kinds of fears that kept popping up in my head.
Katie:
00:04:47
And, what happens if I.
Katie:
00:04:48
My video quality doesn't look as good as the guests that I'm
Katie:
00:04:51
bringing on, or, what if the stream goes down and everything fails?
Katie:
00:04:55
It's all the fears that everyone has as they're thinking through
Katie:
00:04:58
getting started in video.
Katie:
00:04:59
You don't want to look dumb.
Katie:
00:05:00
I didn't want to look like I didn't know what I was doing, and there's
Katie:
00:05:03
not really a good way to practice.
Katie:
00:05:05
other than doing it.
Katie:
00:05:06
You have to just accept the fact that things might go wrong, and probably
Katie:
00:05:10
will, and figure out the best way to deal with them that's authentic to
Katie:
00:05:15
yourself, and doesn't make you feel, I guess you always feel a little bit
Katie:
00:05:20
nervous, but doesn't make you feel dumb, in the bigger picture of things.
Ian:
00:05:24
That's interesting, so there's a couple of things that I, it
Ian:
00:05:27
sounds like to me that it wasn't so much, so for some people, we're
Ian:
00:05:31
just having a conversation now, and there happens to be a camera there.
Ian:
00:05:34
But sometimes that camera, that inanimate object, can just do people's heads in.
Ian:
00:05:39
It just, their brain goes to mush.
Ian:
00:05:41
It sounds like that wasn't quite so much of an issue for you.
Ian:
00:05:44
More that, it was more the tech side.
Ian:
00:05:46
It wasn't the fact that you were being recorded as such.
Katie:
00:05:50
Yeah, which is actually, it's actually interesting that you say that,
Katie:
00:05:53
because I, thinking it through, it's definitely the camera and the fear of
Katie:
00:05:58
the camera when I'm recording a video.
Katie:
00:06:01
And I think part of it is my perspective on it.
Katie:
00:06:04
So with a live video, it has always felt to me that because you have
Katie:
00:06:08
live viewers and you're in the moment, there, there is a sort of a
Katie:
00:06:11
forgiveness there that it doesn't.
Katie:
00:06:14
You might trip over your words.
Katie:
00:06:16
You might say you might, all of these things might happen and it may not be
Katie:
00:06:19
perfect and that's okay to the viewer.
Katie:
00:06:23
But in my mind what's not okay, especially as someone that represents and works for
Katie:
00:06:27
a live streaming and video production tool company is not understanding how
Katie:
00:06:32
the software works or not being able to answer a bunch of those tech questions.
Katie:
00:06:37
Whereas If I was recording a video, and when I'm recording videos, there's an
Katie:
00:06:41
expectation that a recorded video is really well produced, and a lot of what
Katie:
00:06:47
makes it, watchable and what people really want to see is something that's really
Katie:
00:06:50
high quality, answers their questions, you do need to be really put together,
Katie:
00:06:54
and so in that case, I feel like it's less forgiving and I need to say the
Katie:
00:06:59
exact right thing and because I can pause it and stop it, I I'm panicking
Katie:
00:07:04
at the, at what the camera is capturing.
Katie:
00:07:06
Do I look good?
Katie:
00:07:06
Do I sound my best?
Katie:
00:07:08
Am I saying the right thing?
Katie:
00:07:10
Was that the best way to say it?
Katie:
00:07:11
Oh, I need to stop that.
Katie:
00:07:12
I want to re record it.
Katie:
00:07:14
It gives me permission to be more of a perfectionist than live video does.
Ian:
00:07:17
Yeah, no, definitely.
Ian:
00:07:19
And I've being a recovering perfectionist myself.
Ian:
00:07:21
I found that live video in a sense was partly my savior.
Ian:
00:07:25
It was that almost like the perfect antidote to perfectionism.
Katie:
00:07:28
It really is.
Ian:
00:07:29
Yeah.
Ian:
00:07:30
Now you said that so you said you wanted to say you wanted to make sure
Ian:
00:07:34
you would saying the right thing and particularly being the face of he
Ian:
00:07:37
can, there was a huge responsibility.
Ian:
00:07:40
That was it all that I mean, it sounds like it was mainly that but for a lot of
Ian:
00:07:44
people it can't there can be an element of imposter syndrome and i've spoken to
Ian:
00:07:48
a lot of people here who they just they have this doubt that They don't they know
Ian:
00:07:53
deep down that they do know the answers to these things But they're but this
Ian:
00:07:57
doubt can sometimes particularly when it comes to getting on camera And other
Ian:
00:08:01
people knowing that other people are watching and potentially judging you that
Ian:
00:08:05
this imposter syndrome can come up with.
Ian:
00:08:07
Was that an issue for you?
Ian:
00:08:09
Or have you spoken to people who this is a big problem with
Katie:
00:08:12
Yeah, both.
Katie:
00:08:13
It was definitely an issue for me.
Katie:
00:08:15
I was very aware from starting at Ecamm that I knew the marketing side of things,
Katie:
00:08:19
but I didn't know anything about video.
Katie:
00:08:22
Nothing.
Katie:
00:08:22
Like I, I had taken photography classes back in the day, but I had never, recorded
Katie:
00:08:27
video even on the, from my, Personal, my personal content creation journey,
Katie:
00:08:32
I definitely always was in the more, blogging, writing photos side of things.
Katie:
00:08:36
So 100 percent felt like an imposter.
Katie:
00:08:39
I knew that our customers were going to know way more about
Katie:
00:08:42
this than I was going to.
Katie:
00:08:44
And so there was definitely going to be time as I was Getting up and running and
Katie:
00:08:49
forcing myself to use the software more and forcing myself to Livestream and to
Katie:
00:08:53
record video more that I wasn't going to know everything and so it was either
Katie:
00:08:57
Embrace that and you know do my best to at least sound You know, as authoritative
Katie:
00:09:03
as I can or leverage and learn, from people who are incredible at it and just
Katie:
00:09:07
accept that or, or fumble publicly, fail publicly as I, as I was getting up and
Katie:
00:09:15
running and so it, yeah I think, and I think imposter syndrome, it continues
Katie:
00:09:19
to be something that I deal with often.
Katie:
00:09:21
I, I work with Doc Rock who knows literally everything about video.
Katie:
00:09:25
So I'm always the kind of foil.
Katie:
00:09:27
And I have dealt with that by accepting the fact that I know
Katie:
00:09:32
more and will always know more than someone who's just joining, right?
Katie:
00:09:36
So there's always going to be someone watching or the potential for someone
Katie:
00:09:39
to watch who's brand new to all of this.
Katie:
00:09:41
And they probably would rather, they appreciate hearing My journey or my
Katie:
00:09:47
story or me ask questions that they are afraid to ask or, see me fail
Katie:
00:09:52
at something and figure out how to make it better next time than for me
Katie:
00:09:55
to act as though I know everything.
Katie:
00:09:57
So I've held on to that all the way through and I'm so thankful to all
Katie:
00:10:00
the kind of customers and Ecamm fam and friends and colleagues who have
Katie:
00:10:05
sat in the chat and said Oh, that was really helpful or Oh, I didn't know
Katie:
00:10:08
that or it confirms everything and.
Katie:
00:10:11
Gives me that confidence to keep going.
Ian:
00:10:13
Yeah, and I think the more Of an expert you are on a particular
Ian:
00:10:17
subject, the more likely you are going to forget what it's like
Ian:
00:10:20
for beginners to starting off.
Ian:
00:10:22
So we need people across all those different areas.
Ian:
00:10:24
And yeah, it's been amazing to see you and you grow in your
Ian:
00:10:28
confidence and over the years I've known you, so what have been what.
Ian:
00:10:34
Has there been like a pivotal moment or has it been lots of little steps
Ian:
00:10:38
along the way that's helped you grow your confidence and also your, the
Ian:
00:10:43
fact that I assume you would agree that you are much more confident?
Ian:
00:10:47
Yeah.
Ian:
00:10:47
Yeah.
Ian:
00:10:47
effective in your communication in front of the camera as well.
Ian:
00:10:51
How would you say that?
Ian:
00:10:52
How was your journey?
Ian:
00:10:54
What has been the journey?
Ian:
00:10:55
Has it been like lots of little bits or a few pivotal moments?
Katie:
00:10:59
A little bit of both.
Katie:
00:10:59
So I would say a lot of little bits at the beginning.
Katie:
00:11:04
So I started by doing a live show called meet the pros, where we brought on some of
Katie:
00:11:09
our like expert customers and interviewed them about, how they're creating and
Katie:
00:11:14
their content creation journey and how they use E cam and forcing myself to
Katie:
00:11:18
do that was certainly the kind of the.
Katie:
00:11:21
jumpstart into getting into this space.
Katie:
00:11:23
And then, learning along the way and watching what everyone else was doing
Katie:
00:11:26
and picking up tips just by being around, around our customers and around video
Katie:
00:11:31
creators and seeing what's possible and really diving into the tool.
Katie:
00:11:34
So those were all little steps.
Katie:
00:11:36
A year and a half ago, we as a team made the decision that, we
Katie:
00:11:39
were seeing more and more people.
Katie:
00:11:41
really getting into and adding video to their podcast.
Katie:
00:11:43
So this was a new audience opportunity for us.
Katie:
00:11:47
And so we made the decision as a team.
Katie:
00:11:48
We're like if we really want to understand this audience better, we
Katie:
00:11:51
need to also have a video podcast of our own and need to go through what
Katie:
00:11:55
those steps are to really understand how the software works for that.
Katie:
00:11:59
Does he can work well for video podcasting?
Katie:
00:12:02
What are some of the challenges that we're going to face?
Katie:
00:12:04
So I think that was a pretty pivotal moment for me.
Katie:
00:12:06
And my journey into this space was really doing all of the steps
Katie:
00:12:12
myself and having doc as my kind of partner in that helped me figure out.
Katie:
00:12:19
how to do it.
Katie:
00:12:19
And the, the more that I did it, the more that I had people like you, Ian,
Katie:
00:12:23
who, asked me to come onto their shows and I would talk more about it and I
Katie:
00:12:26
would see how they set up their shows.
Katie:
00:12:28
And so I really immersed myself fully in the podcasting space and that
Katie:
00:12:35
helped give me a ton of confidence.
Katie:
00:12:37
And then I ended up starting my own.
Katie:
00:12:39
video podcast about a year ago as a result of it, which has been, again,
Katie:
00:12:43
just a great experience and a lot of fun in being able to play around
Katie:
00:12:47
with some of the cool technology out there and and reach an audience and
Katie:
00:12:51
just have fun in the video space.
Katie:
00:12:53
Yeah.
Ian:
00:12:55
had fun.
Ian:
00:12:55
You didn't stop because I'm sure there were moments maybe when
Ian:
00:12:59
you thought, Oh, just give up.
Ian:
00:13:00
It's not working.
Ian:
00:13:01
You also surrounded yourself People, you're cheerleaders, people who were
Ian:
00:13:05
going to support you and help you.
Ian:
00:13:06
And also you just went on and did it, you went on other people's shows.
Ian:
00:13:09
You could have said no and been too scared to do it, but you kept
Ian:
00:13:13
on doing it, which is amazing.
Ian:
00:13:14
So have you got a disaster story that you can share with us that a
Ian:
00:13:18
mistake that you made on camera?
Ian:
00:13:20
That was a learning, so I want, it sounds like a negative question, but I want,
Ian:
00:13:23
what was your learning moment from that?
Ian:
00:13:26
Because a lot of people, they make a mistake and then they
Ian:
00:13:28
just want to give up and live, just lie down in a darkened room.
Katie:
00:13:32
So I've had a lot of them, but the one that always stands out, and I
Katie:
00:13:34
went back and found the video clip so I could share it back, back again recently.
Katie:
00:13:38
But I had one of our customers, Kevin Colby, who's an incredible creator.
Katie:
00:13:43
He's he's got like a photography and videography background.
Katie:
00:13:46
And I was doing this series called Live, Live Happens?
Katie:
00:13:50
I can't remember the exact name of it.
Katie:
00:13:52
Something like that.
Katie:
00:13:53
And so I had him on as like an expert, and we were talking about these things,
Katie:
00:13:57
and we were chatting back and forth and I had two epic fails in the same stream,
Katie:
00:14:02
so it was like hugely embarrassing.
Katie:
00:14:04
The first was that he was getting all set up.
Katie:
00:14:06
He was running the stream.
Katie:
00:14:08
And so he was like, okay, I'm just gonna, I'm going to do my intro.
Katie:
00:14:12
You're going to be behind the scenes, in the green room.
Katie:
00:14:14
And then I'll bring you on.
Katie:
00:14:15
And I was like, great.
Katie:
00:14:16
I'm like, I'm going to run and get, get a glass of water and get my
Katie:
00:14:19
computer cable so that my computer doesn't run out of battery while
Katie:
00:14:23
we're in the middle of streaming.
Katie:
00:14:24
But I didn't tell him that because he had already gotten started.
Katie:
00:14:27
And I was like, Oh, I have more than enough time.
Katie:
00:14:28
So I ran out of the room.
Katie:
00:14:30
to get my stuff.
Katie:
00:14:31
And as I was coming back into the room, I could hear him
Katie:
00:14:34
saying, Katie, are you there?
Katie:
00:14:36
And on screen life was just my chair sitting and he was laughing his head off.
Katie:
00:14:41
And I had to run back in and because I always use.
Katie:
00:14:44
Earphones because I need to be able to control my audio and avoid any feedback.
Katie:
00:14:48
It took me like in my, shaking with panic moments to try to put my earphone back in.
Katie:
00:14:53
So that was hugely embarrassing.
Katie:
00:14:54
And then I got through that and we laughed it off and it was probably
Katie:
00:14:58
about five minutes before the end of the stream and my camera
Katie:
00:15:01
battery died because at the time.
Katie:
00:15:04
I was running my Nikon DSLR camera connected by USB into my computer
Katie:
00:15:09
and didn't even think that, hey, like maybe this battery isn't going to make
Katie:
00:15:14
it all the way through the stream.
Katie:
00:15:14
I didn't have a dummy battery at the time.
Katie:
00:15:16
And so it froze like with like my face all awkward and horrible.
Ian:
00:15:20
the worst pose
Katie:
00:15:21
And I didn't even, I was just so horrified.
Katie:
00:15:23
I was, I think in the background, I was just like, turn it off, please.
Katie:
00:15:26
It was bad.
Katie:
00:15:27
It was really bad.
Katie:
00:15:28
So I I learned a lot in those moments.
Katie:
00:15:31
I learned like how important it is to communicate really clearly.
Katie:
00:15:35
Like I should have just said to him, Hey, don't start the show or type
Katie:
00:15:39
something into the chat and let him know that I was running downstairs.
Katie:
00:15:42
And obviously just really double checking everything in advance, right?
Katie:
00:15:46
Like I should have had water and my cables and a dummy battery ready to go.
Katie:
00:15:50
Now I do.
Katie:
00:15:50
I have everything like nearby and ready often backups of cables in case something
Katie:
00:15:55
happens and it still might happen.
Katie:
00:15:57
Like it's still, I think that camera freezing situation happened a couple
Katie:
00:16:01
of times to me over the years.
Katie:
00:16:03
But now I know that if it does that, I can switch immediately
Katie:
00:16:07
to a different camera, right?
Katie:
00:16:08
I can switch my built in camera if I need to, or, often I have
Katie:
00:16:12
multiple cameras to choose from.
Katie:
00:16:13
So I no longer like in this moment of just turn it off.
Katie:
00:16:16
Please just turn it off.
Katie:
00:16:17
Can, I have a backup plan and and I know what to do when those kinds of things
Katie:
00:16:21
happen, but you have to go through them in order to know what to do.
Ian:
00:16:24
you do.
Ian:
00:16:25
And part of it is if it happens again, you're probably not going to be as
Ian:
00:16:28
flustered, but also it's in one sense.
Ian:
00:16:32
I I don't enjoy it at the time, but I do like when things go wrong.
Ian:
00:16:35
Cause it's another thing that I can mark on my checklist that I can
Ian:
00:16:39
make sure it doesn't happen again.
Ian:
00:16:40
Although, yeah.
Ian:
00:16:41
So want to move on to another topic, which is to do with personality.
Ian:
00:16:47
We're all different and.
Ian:
00:16:49
We all have different personalities and we, sometimes we put ourselves in boxes.
Ian:
00:16:53
So I'm in danger of putting you in a box here, Katie,
Katie:
00:16:56
Put me in a box.
Katie:
00:16:57
That's
Ian:
00:16:57
So would you describe yourself on, on the scale of like shy on one side and
Ian:
00:17:02
bold on the other, and there's another scale of introverted and extroverted,
Ian:
00:17:05
how would you describe yourself there?
Ian:
00:17:06
And the reason I'm asking you this is because lot of people say, Oh,
Ian:
00:17:09
I could never do that because I'm this, I have a particular personality.
Ian:
00:17:14
And then the follow up question from that is how does this affect
Ian:
00:17:18
the way you turn up on camera?
Ian:
00:17:20
It's.
Katie:
00:17:21
That's a great question.
Katie:
00:17:22
I am the opposite of shy, but I am fairly introverted.
Katie:
00:17:28
So I'm which I feel like it's taken me a long time to figure out exactly
Katie:
00:17:32
where I fall on some of those scales, because I am the person
Katie:
00:17:35
that going to a Party or an event.
Katie:
00:17:40
That's my nightmare.
Katie:
00:17:42
Like I would rather be with one one person having a really great conversation
Katie:
00:17:48
or like a group of close friends than being like in a large group of any kind.
Katie:
00:17:54
Like large groups just suck the energy out of me and I need time
Katie:
00:17:57
to recover on the other side of it.
Katie:
00:17:59
But I'm I am chatty and friendly and probably talk way too
Katie:
00:18:03
much and I'm not shy per se.
Katie:
00:18:06
So it's interesting because I feel like that mix of personality or that
Katie:
00:18:11
those couple of boxes that I'm in, make it easier actually for Video
Katie:
00:18:17
and podcasting and doing these kinds of interviews because I like having
Katie:
00:18:21
these kinds of conversations and, I don't feel as though there are a ton
Katie:
00:18:26
of people in the room, even though in many cases, there's a ton of people
Katie:
00:18:28
watching, but I don't see all of them.
Katie:
00:18:30
I only see the camera.
Katie:
00:18:31
And for me, it's you and I are having this conversation and
Katie:
00:18:34
that is really energizing for me.
Katie:
00:18:36
So yeah, I think it actually works out pretty well, but I probably
Katie:
00:18:39
wouldn't have thought that when I was just getting started because
Katie:
00:18:42
it would have seemed scary.
Ian:
00:18:44
It's interesting.
Ian:
00:18:44
And I think some people think that if you're introverted you will also be
Ian:
00:18:48
shy as well, but I actually met what I would call like bold introverts.
Ian:
00:18:53
There's actually quite a few.
Katie:
00:18:54
a good one.
Katie:
00:18:55
I'm a bold
Ian:
00:18:55
and, and I think, knowing you Katie you do, when I meet you
Ian:
00:18:59
in person, you're, you seem very confident and happy in your own skin.
Ian:
00:19:04
And I think that probably helps you get in front of the camera.
Ian:
00:19:08
Whereas some people.
Ian:
00:19:11
And I have to admit, I was a bit like this I didn't like the sound of my own
Ian:
00:19:14
voice, didn't like the way I looked, I also was comparing myself with a lot of
Ian:
00:19:18
people, sometimes those elements can come into it and they are, they're killers.
Ian:
00:19:24
So we, so if you can just be comfortable and confident, and it
Ian:
00:19:29
can be in a quiet way, if you may be more introverted, then that's cool.
Ian:
00:19:33
But I
Katie:
00:19:34
that, that side of it and I can't remember if it was Diana Gladney or if
Katie:
00:19:39
it was Luria Patruzzi, both incredible creators, but one of them had told
Katie:
00:19:45
me when I was just getting started.
Katie:
00:19:47
That when it comes to whether or not I want to wear makeup or the fact,
Katie:
00:19:50
I don't like the gap in between my teeth or how my voice sounds.
Katie:
00:19:53
I have those things.
Katie:
00:19:54
I feel those things often.
Katie:
00:19:56
But in the end, what they said was it has nothing to do with you.
Katie:
00:19:59
You have value that you need to be able to bring to an audience and
Katie:
00:20:03
someone on the other side needs to hear what it is you're saying.
Katie:
00:20:07
And if you can constantly think of that as you're putting yourself out there that
Katie:
00:20:11
it's not about me doesn't no one cares what I look like or what I sound like they
Katie:
00:20:15
care about what I'm saying the content that I'm creating the, the hopefully the
Katie:
00:20:19
help that I'm offering someone else, the Vulnerability I'm giving, the story that
Katie:
00:20:24
I'm giving, that matters way more than, than all of the things that are going on
Katie:
00:20:29
in the back of my head about, oh I don't like my sweater today or my my background
Katie:
00:20:33
isn't the way that I want it to be.
Katie:
00:20:35
All these different things that we all think and we all feel it's, you
Katie:
00:20:38
got to just keep telling yourself it's about your viewers and about
Katie:
00:20:41
your listeners and about your audience way more than it ever is about you.
Ian:
00:20:45
Yeah, it so is.
Ian:
00:20:46
And it's not easy to do that.
Ian:
00:20:49
And some people find that easier than others, but it's changing that,
Ian:
00:20:51
that soundtrack in your head because those negative voices can sometimes
Ian:
00:20:56
rise up and stop you from creating your own, your best stuff, really.
Ian:
00:21:00
You've you've answered my last question, really, which was, I've
Ian:
00:21:02
got written down here, encouragement.
Ian:
00:21:05
For an advice for listeners, aiming to improve their confidence
Ian:
00:21:08
and communication skills.
Ian:
00:21:09
And I think you've answered that really well.
Ian:
00:21:10
I think that's such an important thing that we all need to take to heart, really.
Ian:
00:21:14
So thank you, Katie, so much for coming back on the show.
Ian:
00:21:17
It's been great to have you.
Ian:
00:21:18
How so for people who didn't listen to the last one, obviously
Ian:
00:21:22
go back and listen to it.
Ian:
00:21:23
But tell us how people can find can follow you and tell us a little
Ian:
00:21:29
bit about what you're working on
Katie:
00:21:31
Yeah, absolutely.
Katie:
00:21:32
So I am on all of Ecamm's channels, so E C A M, you can find us on all
Katie:
00:21:37
the different social platforms.
Katie:
00:21:38
We have a Facebook group that you can hang out with us in and certainly I'm live or
Katie:
00:21:43
recording videos on YouTube on a fairly regular basis, so you can find me there.
Katie:
00:21:47
On the personal side, I do my own video podcast every Thursday night at 9 p.
Katie:
00:21:54
m.
Katie:
00:21:54
Eastern.
Katie:
00:21:54
We live stream our recording process.
Katie:
00:21:56
So if you want to hang out and listen to us review movies from the
Katie:
00:22:00
nineties, you're welcome to do that.
Katie:
00:22:02
It's called the VHS club podcast, and you can find us at the VHS club pod.
Katie:
00:22:06
com.
Ian:
00:22:07
Awesome.
Ian:
00:22:08
Definitely get in touch with Katie.
Ian:
00:22:10
Follow all her stuff because she is awesome.
Ian:
00:22:13
Thank you so much, Katie.
Ian:
00:22:14
It's been great to have you back on.
Ian:
00:22:15
We are out of time for this episode.
Ian:
00:22:18
I do hope you're enjoying it.
Ian:
00:22:20
Do get in touch.
Ian:
00:22:20
Let me know how you're getting on with listening to this and do spread the word.
Ian:
00:22:25
It would be great for you to do that.
Ian:
00:22:28
But until next time, I encourage you to level up your impact,
Ian:
00:22:30
authority and profits through the power of confident live video.
Ian:
00:22:34
See you soon.
00:00:00
there's not really a good way to practice other than doing it.
Katie:
00:00:03
You have to just accept the fact that things might go wrong, and probably
Katie:
00:00:06
will, and figure out the best way to deal with them that's authentic to yourself,
Katie:
00:00:12
I feel like that mix of personality make it easier actually for Video and
Katie:
00:00:18
podcasting and doing these kinds of interviews because I like having these
Katie:
00:00:22
no one cares what I look like or what I sound like they care about
Katie:
00:00:26
what I'm saying the content that I'm creating the, the hopefully the help
Katie:
00:00:29
that I'm offering someone else, the Vulnerability I'm giving, the story
Katie:
00:00:33
that I'm giving, that matters way more than, than all of the things that
Katie:
00:00:36
are going on in the back of my head
Ian:
00:00:38
Hello, we're back with another season of the confident live marketing show.
Ian:
00:00:43
My name's Ian Anderson Gray.
Ian:
00:00:44
And in this season, we're going to be talking about or looking
Ian:
00:00:47
at communication and confidence.
Ian:
00:00:49
How can you become more confident and communicate more effectively in
Ian:
00:00:54
front of the camera or in front of the microphone, whatever you're creating.
Ian:
00:00:58
So I'm very excited because I've got.
Ian:
00:01:01
My great friend, Katie Fawkes returning onto the show.
Ian:
00:01:05
We're going to ask her questions on this topic.
Ian:
00:01:07
Last time it was all about studio setups.
Ian:
00:01:10
So just a reminder, Katie Fawkes is the director of marketing at Ecamm, where
Ian:
00:01:15
she gets to work alongside some of the most amazing live streamers, podcasters.
Ian:
00:01:19
And content creators out there helping them reach their goals and grow their
Ian:
00:01:23
business to video and live streaming.
Ian:
00:01:26
In addition to heading up Ecamm's marketing team, Katie is also the co
Ian:
00:01:30
host of the video podcast, The Flow.
Ian:
00:01:33
Welcome back, Katie.
Ian:
00:01:35
It's great to have you back.
Katie:
00:01:37
That's great to be here.
Katie:
00:01:38
Super fun.
Ian:
00:01:39
Yeah it's exciting stuff.
Ian:
00:01:41
Cause we, last time we were talking, we were getting all
Ian:
00:01:43
geeky last week and, or last time.
Ian:
00:01:46
Now we're going, I want to dive into your creation journey.
Ian:
00:01:50
And so what have you what in terms of video content and podcast content
Ian:
00:01:55
in particular what's your journey?
Ian:
00:01:57
Because before that you were more into writing, I think, am I right?
Katie:
00:02:01
Yeah.
Katie:
00:02:02
Yeah.
Katie:
00:02:02
I've been on a journey for the last, I guess at this point for four plus years.
Katie:
00:02:07
So prior to joining the Ecamm team, I started I have an English literature
Katie:
00:02:12
degree and I started my career in the copywriting side of things.
Katie:
00:02:17
So certainly in the marketing side, but.
Katie:
00:02:19
writing blog posts, writing copy, and then moving into social media, but
Katie:
00:02:24
always behind the scenes and always, definitely not on camera hidden
Katie:
00:02:29
behind, behind a brand or a company.
Katie:
00:02:32
So it was definitely an interesting experience joining the e cam
Katie:
00:02:37
team where, you know, immediately from the get, it was going to be.
Katie:
00:02:41
You had to be on video.
Katie:
00:02:43
You had to be live streaming.
Katie:
00:02:44
You had to understand how the tool worked and the challenges
Katie:
00:02:48
that our customers were facing.
Katie:
00:02:51
So I had to just force myself to go live, which was incredibly
Katie:
00:02:56
scary and took me a little bit of time to get comfortable with.
Katie:
00:03:00
But the more I did it, the more I found that it was actually a really
Katie:
00:03:05
fun space and gave me a lot of.
Katie:
00:03:08
Freedom.
Katie:
00:03:09
And these days I feel like it's actually way easier for me to live
Katie:
00:03:12
stream than it is to record a video still really bad at recording a video.
Katie:
00:03:16
Cause my perfectionist tendencies take over and I get that pause button or
Katie:
00:03:20
that stop button and I blew it all out.
Katie:
00:03:22
And I don't like it.
Katie:
00:03:23
I don't like recording videos.
Ian:
00:03:25
We're, perfectionists, aren't we?
Ian:
00:03:28
I have a Recovering Perfectionist t shirt, which I should
Katie:
00:03:30
I know I need it.
Ian:
00:03:31
It's funny, isn't it?
Ian:
00:03:32
Because that is a similar story to me.
Ian:
00:03:34
I jokingly say that I could have been called the reluctant live video guy.
Ian:
00:03:38
And and yeah, I had to jump in the deep end like you did, but you did.
Ian:
00:03:43
So can you maybe tell us a little bit how you were feeling at the time?
Ian:
00:03:47
So this is a time when you were Perhaps, was it, were you struggling
Ian:
00:03:51
with confidence in front of the camera?
Ian:
00:03:53
Or was it more the perfectionist side of things, what were the emotions
Ian:
00:03:56
going through your brain at the time when you first got in front of the
Ian:
00:04:01
camera, when you knew you had to do it and you didn't particularly want to?
Katie:
00:04:04
That's a great question.
Katie:
00:04:06
It was probably a little bit of both.
Katie:
00:04:09
It wasn't necessarily confidence in speaking.
Katie:
00:04:13
I, I come from a theater background.
Katie:
00:04:15
I'm used to presenting and, talking with people.
Katie:
00:04:18
That part wasn't scary.
Katie:
00:04:20
What was scary was all the tech and, and, I was the face
Katie:
00:04:24
of Ecamm, at least in my mind.
Katie:
00:04:26
It was, trying to make sure that I was making the tool and the
Katie:
00:04:29
company look as great as they are.
Katie:
00:04:32
And so I was really afraid that I was going to screw it up or something
Katie:
00:04:36
was going to happen, or someone was going to ask me a question on the
Katie:
00:04:39
software that I couldn't answer.
Katie:
00:04:41
I was going to struggle to find something.
Katie:
00:04:43
It was all of those kinds of fears that kept popping up in my head.
Katie:
00:04:47
And, what happens if I.
Katie:
00:04:48
My video quality doesn't look as good as the guests that I'm
Katie:
00:04:51
bringing on, or, what if the stream goes down and everything fails?
Katie:
00:04:55
It's all the fears that everyone has as they're thinking through
Katie:
00:04:58
getting started in video.
Katie:
00:04:59
You don't want to look dumb.
Katie:
00:05:00
I didn't want to look like I didn't know what I was doing, and there's
Katie:
00:05:03
not really a good way to practice.
Katie:
00:05:05
other than doing it.
Katie:
00:05:06
You have to just accept the fact that things might go wrong, and probably
Katie:
00:05:10
will, and figure out the best way to deal with them that's authentic to
Katie:
00:05:15
yourself, and doesn't make you feel, I guess you always feel a little bit
Katie:
00:05:20
nervous, but doesn't make you feel dumb, in the bigger picture of things.
Ian:
00:05:24
That's interesting, so there's a couple of things that I, it
Ian:
00:05:27
sounds like to me that it wasn't so much, so for some people, we're
Ian:
00:05:31
just having a conversation now, and there happens to be a camera there.
Ian:
00:05:34
But sometimes that camera, that inanimate object, can just do people's heads in.
Ian:
00:05:39
It just, their brain goes to mush.
Ian:
00:05:41
It sounds like that wasn't quite so much of an issue for you.
Ian:
00:05:44
More that, it was more the tech side.
Ian:
00:05:46
It wasn't the fact that you were being recorded as such.
Katie:
00:05:50
Yeah, which is actually, it's actually interesting that you say that,
Katie:
00:05:53
because I, thinking it through, it's definitely the camera and the fear of
Katie:
00:05:58
the camera when I'm recording a video.
Katie:
00:06:01
And I think part of it is my perspective on it.
Katie:
00:06:04
So with a live video, it has always felt to me that because you have
Katie:
00:06:08
live viewers and you're in the moment, there, there is a sort of a
Katie:
00:06:11
forgiveness there that it doesn't.
Katie:
00:06:14
You might trip over your words.
Katie:
00:06:16
You might say you might, all of these things might happen and it may not be
Katie:
00:06:19
perfect and that's okay to the viewer.
Katie:
00:06:23
But in my mind what's not okay, especially as someone that represents and works for
Katie:
00:06:27
a live streaming and video production tool company is not understanding how
Katie:
00:06:32
the software works or not being able to answer a bunch of those tech questions.
Katie:
00:06:37
Whereas If I was recording a video, and when I'm recording videos, there's an
Katie:
00:06:41
expectation that a recorded video is really well produced, and a lot of what
Katie:
00:06:47
makes it, watchable and what people really want to see is something that's really
Katie:
00:06:50
high quality, answers their questions, you do need to be really put together,
Katie:
00:06:54
and so in that case, I feel like it's less forgiving and I need to say the
Katie:
00:06:59
exact right thing and because I can pause it and stop it, I I'm panicking
Katie:
00:07:04
at the, at what the camera is capturing.
Katie:
00:07:06
Do I look good?
Katie:
00:07:06
Do I sound my best?
Katie:
00:07:08
Am I saying the right thing?
Katie:
00:07:10
Was that the best way to say it?
Katie:
00:07:11
Oh, I need to stop that.
Katie:
00:07:12
I want to re record it.
Katie:
00:07:14
It gives me permission to be more of a perfectionist than live video does.
Ian:
00:07:17
Yeah, no, definitely.
Ian:
00:07:19
And I've being a recovering perfectionist myself.
Ian:
00:07:21
I found that live video in a sense was partly my savior.
Ian:
00:07:25
It was that almost like the perfect antidote to perfectionism.
Katie:
00:07:28
It really is.
Ian:
00:07:29
Yeah.
Ian:
00:07:30
Now you said that so you said you wanted to say you wanted to make sure
Ian:
00:07:34
you would saying the right thing and particularly being the face of he
Ian:
00:07:37
can, there was a huge responsibility.
Ian:
00:07:40
That was it all that I mean, it sounds like it was mainly that but for a lot of
Ian:
00:07:44
people it can't there can be an element of imposter syndrome and i've spoken to
Ian:
00:07:48
a lot of people here who they just they have this doubt that They don't they know
Ian:
00:07:53
deep down that they do know the answers to these things But they're but this
Ian:
00:07:57
doubt can sometimes particularly when it comes to getting on camera And other
Ian:
00:08:01
people knowing that other people are watching and potentially judging you that
Ian:
00:08:05
this imposter syndrome can come up with.
Ian:
00:08:07
Was that an issue for you?
Ian:
00:08:09
Or have you spoken to people who this is a big problem with
Katie:
00:08:12
Yeah, both.
Katie:
00:08:13
It was definitely an issue for me.
Katie:
00:08:15
I was very aware from starting at Ecamm that I knew the marketing side of things,
Katie:
00:08:19
but I didn't know anything about video.
Katie:
00:08:22
Nothing.
Katie:
00:08:22
Like I, I had taken photography classes back in the day, but I had never, recorded
Katie:
00:08:27
video even on the, from my, Personal, my personal content creation journey,
Katie:
00:08:32
I definitely always was in the more, blogging, writing photos side of things.
Katie:
00:08:36
So 100 percent felt like an imposter.
Katie:
00:08:39
I knew that our customers were going to know way more about
Katie:
00:08:42
this than I was going to.
Katie:
00:08:44
And so there was definitely going to be time as I was Getting up and running and
Katie:
00:08:49
forcing myself to use the software more and forcing myself to Livestream and to
Katie:
00:08:53
record video more that I wasn't going to know everything and so it was either
Katie:
00:08:57
Embrace that and you know do my best to at least sound You know, as authoritative
Katie:
00:09:03
as I can or leverage and learn, from people who are incredible at it and just
Katie:
00:09:07
accept that or, or fumble publicly, fail publicly as I, as I was getting up and
Katie:
00:09:15
running and so it, yeah I think, and I think imposter syndrome, it continues
Katie:
00:09:19
to be something that I deal with often.
Katie:
00:09:21
I, I work with Doc Rock who knows literally everything about video.
Katie:
00:09:25
So I'm always the kind of foil.
Katie:
00:09:27
And I have dealt with that by accepting the fact that I know
Katie:
00:09:32
more and will always know more than someone who's just joining, right?
Katie:
00:09:36
So there's always going to be someone watching or the potential for someone
Katie:
00:09:39
to watch who's brand new to all of this.
Katie:
00:09:41
And they probably would rather, they appreciate hearing My journey or my
Katie:
00:09:47
story or me ask questions that they are afraid to ask or, see me fail
Katie:
00:09:52
at something and figure out how to make it better next time than for me
Katie:
00:09:55
to act as though I know everything.
Katie:
00:09:57
So I've held on to that all the way through and I'm so thankful to all
Katie:
00:10:00
the kind of customers and Ecamm fam and friends and colleagues who have
Katie:
00:10:05
sat in the chat and said Oh, that was really helpful or Oh, I didn't know
Katie:
00:10:08
that or it confirms everything and.
Katie:
00:10:11
Gives me that confidence to keep going.
Ian:
00:10:13
Yeah, and I think the more Of an expert you are on a particular
Ian:
00:10:17
subject, the more likely you are going to forget what it's like
Ian:
00:10:20
for beginners to starting off.
Ian:
00:10:22
So we need people across all those different areas.
Ian:
00:10:24
And yeah, it's been amazing to see you and you grow in your
Ian:
00:10:28
confidence and over the years I've known you, so what have been what.
Ian:
00:10:34
Has there been like a pivotal moment or has it been lots of little steps
Ian:
00:10:38
along the way that's helped you grow your confidence and also your, the
Ian:
00:10:43
fact that I assume you would agree that you are much more confident?
Ian:
00:10:47
Yeah.
Ian:
00:10:47
Yeah.
Ian:
00:10:47
effective in your communication in front of the camera as well.
Ian:
00:10:51
How would you say that?
Ian:
00:10:52
How was your journey?
Ian:
00:10:54
What has been the journey?
Ian:
00:10:55
Has it been like lots of little bits or a few pivotal moments?
Katie:
00:10:59
A little bit of both.
Katie:
00:10:59
So I would say a lot of little bits at the beginning.
Katie:
00:11:04
So I started by doing a live show called meet the pros, where we brought on some of
Katie:
00:11:09
our like expert customers and interviewed them about, how they're creating and
Katie:
00:11:14
their content creation journey and how they use E cam and forcing myself to
Katie:
00:11:18
do that was certainly the kind of the.
Katie:
00:11:21
jumpstart into getting into this space.
Katie:
00:11:23
And then, learning along the way and watching what everyone else was doing
Katie:
00:11:26
and picking up tips just by being around, around our customers and around video
Katie:
00:11:31
creators and seeing what's possible and really diving into the tool.
Katie:
00:11:34
So those were all little steps.
Katie:
00:11:36
A year and a half ago, we as a team made the decision that, we
Katie:
00:11:39
were seeing more and more people.
Katie:
00:11:41
really getting into and adding video to their podcast.
Katie:
00:11:43
So this was a new audience opportunity for us.
Katie:
00:11:47
And so we made the decision as a team.
Katie:
00:11:48
We're like if we really want to understand this audience better, we
Katie:
00:11:51
need to also have a video podcast of our own and need to go through what
Katie:
00:11:55
those steps are to really understand how the software works for that.
Katie:
00:11:59
Does he can work well for video podcasting?
Katie:
00:12:02
What are some of the challenges that we're going to face?
Katie:
00:12:04
So I think that was a pretty pivotal moment for me.
Katie:
00:12:06
And my journey into this space was really doing all of the steps
Katie:
00:12:12
myself and having doc as my kind of partner in that helped me figure out.
Katie:
00:12:19
how to do it.
Katie:
00:12:19
And the, the more that I did it, the more that I had people like you, Ian,
Katie:
00:12:23
who, asked me to come onto their shows and I would talk more about it and I
Katie:
00:12:26
would see how they set up their shows.
Katie:
00:12:28
And so I really immersed myself fully in the podcasting space and that
Katie:
00:12:35
helped give me a ton of confidence.
Katie:
00:12:37
And then I ended up starting my own.
Katie:
00:12:39
video podcast about a year ago as a result of it, which has been, again,
Katie:
00:12:43
just a great experience and a lot of fun in being able to play around
Katie:
00:12:47
with some of the cool technology out there and and reach an audience and
Katie:
00:12:51
just have fun in the video space.
Katie:
00:12:53
Yeah.
Ian:
00:12:55
had fun.
Ian:
00:12:55
You didn't stop because I'm sure there were moments maybe when
Ian:
00:12:59
you thought, Oh, just give up.
Ian:
00:13:00
It's not working.
Ian:
00:13:01
You also surrounded yourself People, you're cheerleaders, people who were
Ian:
00:13:05
going to support you and help you.
Ian:
00:13:06
And also you just went on and did it, you went on other people's shows.
Ian:
00:13:09
You could have said no and been too scared to do it, but you kept
Ian:
00:13:13
on doing it, which is amazing.
Ian:
00:13:14
So have you got a disaster story that you can share with us that a
Ian:
00:13:18
mistake that you made on camera?
Ian:
00:13:20
That was a learning, so I want, it sounds like a negative question, but I want,
Ian:
00:13:23
what was your learning moment from that?
Ian:
00:13:26
Because a lot of people, they make a mistake and then they
Ian:
00:13:28
just want to give up and live, just lie down in a darkened room.
Katie:
00:13:32
So I've had a lot of them, but the one that always stands out, and I
Katie:
00:13:34
went back and found the video clip so I could share it back, back again recently.
Katie:
00:13:38
But I had one of our customers, Kevin Colby, who's an incredible creator.
Katie:
00:13:43
He's he's got like a photography and videography background.
Katie:
00:13:46
And I was doing this series called Live, Live Happens?
Katie:
00:13:50
I can't remember the exact name of it.
Katie:
00:13:52
Something like that.
Katie:
00:13:53
And so I had him on as like an expert, and we were talking about these things,
Katie:
00:13:57
and we were chatting back and forth and I had two epic fails in the same stream,
Katie:
00:14:02
so it was like hugely embarrassing.
Katie:
00:14:04
The first was that he was getting all set up.
Katie:
00:14:06
He was running the stream.
Katie:
00:14:08
And so he was like, okay, I'm just gonna, I'm going to do my intro.
Katie:
00:14:12
You're going to be behind the scenes, in the green room.
Katie:
00:14:14
And then I'll bring you on.
Katie:
00:14:15
And I was like, great.
Katie:
00:14:16
I'm like, I'm going to run and get, get a glass of water and get my
Katie:
00:14:19
computer cable so that my computer doesn't run out of battery while
Katie:
00:14:23
we're in the middle of streaming.
Katie:
00:14:24
But I didn't tell him that because he had already gotten started.
Katie:
00:14:27
And I was like, Oh, I have more than enough time.
Katie:
00:14:28
So I ran out of the room.
Katie:
00:14:30
to get my stuff.
Katie:
00:14:31
And as I was coming back into the room, I could hear him
Katie:
00:14:34
saying, Katie, are you there?
Katie:
00:14:36
And on screen life was just my chair sitting and he was laughing his head off.
Katie:
00:14:41
And I had to run back in and because I always use.
Katie:
00:14:44
Earphones because I need to be able to control my audio and avoid any feedback.
Katie:
00:14:48
It took me like in my, shaking with panic moments to try to put my earphone back in.
Katie:
00:14:53
So that was hugely embarrassing.
Katie:
00:14:54
And then I got through that and we laughed it off and it was probably
Katie:
00:14:58
about five minutes before the end of the stream and my camera
Katie:
00:15:01
battery died because at the time.
Katie:
00:15:04
I was running my Nikon DSLR camera connected by USB into my computer
Katie:
00:15:09
and didn't even think that, hey, like maybe this battery isn't going to make
Katie:
00:15:14
it all the way through the stream.
Katie:
00:15:14
I didn't have a dummy battery at the time.
Katie:
00:15:16
And so it froze like with like my face all awkward and horrible.
Ian:
00:15:20
the worst pose
Katie:
00:15:21
And I didn't even, I was just so horrified.
Katie:
00:15:23
I was, I think in the background, I was just like, turn it off, please.
Katie:
00:15:26
It was bad.
Katie:
00:15:27
It was really bad.
Katie:
00:15:28
So I I learned a lot in those moments.
Katie:
00:15:31
I learned like how important it is to communicate really clearly.
Katie:
00:15:35
Like I should have just said to him, Hey, don't start the show or type
Katie:
00:15:39
something into the chat and let him know that I was running downstairs.
Katie:
00:15:42
And obviously just really double checking everything in advance, right?
Katie:
00:15:46
Like I should have had water and my cables and a dummy battery ready to go.
Katie:
00:15:50
Now I do.
Katie:
00:15:50
I have everything like nearby and ready often backups of cables in case something
Katie:
00:15:55
happens and it still might happen.
Katie:
00:15:57
Like it's still, I think that camera freezing situation happened a couple
Katie:
00:16:01
of times to me over the years.
Katie:
00:16:03
But now I know that if it does that, I can switch immediately
Katie:
00:16:07
to a different camera, right?
Katie:
00:16:08
I can switch my built in camera if I need to, or, often I have
Katie:
00:16:12
multiple cameras to choose from.
Katie:
00:16:13
So I no longer like in this moment of just turn it off.
Katie:
00:16:16
Please just turn it off.
Katie:
00:16:17
Can, I have a backup plan and and I know what to do when those kinds of things
Katie:
00:16:21
happen, but you have to go through them in order to know what to do.
Ian:
00:16:24
you do.
Ian:
00:16:25
And part of it is if it happens again, you're probably not going to be as
Ian:
00:16:28
flustered, but also it's in one sense.
Ian:
00:16:32
I I don't enjoy it at the time, but I do like when things go wrong.
Ian:
00:16:35
Cause it's another thing that I can mark on my checklist that I can
Ian:
00:16:39
make sure it doesn't happen again.
Ian:
00:16:40
Although, yeah.
Ian:
00:16:41
So want to move on to another topic, which is to do with personality.
Ian:
00:16:47
We're all different and.
Ian:
00:16:49
We all have different personalities and we, sometimes we put ourselves in boxes.
Ian:
00:16:53
So I'm in danger of putting you in a box here, Katie,
Katie:
00:16:56
Put me in a box.
Katie:
00:16:57
That's
Ian:
00:16:57
So would you describe yourself on, on the scale of like shy on one side and
Ian:
00:17:02
bold on the other, and there's another scale of introverted and extroverted,
Ian:
00:17:05
how would you describe yourself there?
Ian:
00:17:06
And the reason I'm asking you this is because lot of people say, Oh,
Ian:
00:17:09
I could never do that because I'm this, I have a particular personality.
Ian:
00:17:14
And then the follow up question from that is how does this affect
Ian:
00:17:18
the way you turn up on camera?
Ian:
00:17:20
It's.
Katie:
00:17:21
That's a great question.
Katie:
00:17:22
I am the opposite of shy, but I am fairly introverted.
Katie:
00:17:28
So I'm which I feel like it's taken me a long time to figure out exactly
Katie:
00:17:32
where I fall on some of those scales, because I am the person
Katie:
00:17:35
that going to a Party or an event.
Katie:
00:17:40
That's my nightmare.
Katie:
00:17:42
Like I would rather be with one one person having a really great conversation
Katie:
00:17:48
or like a group of close friends than being like in a large group of any kind.
Katie:
00:17:54
Like large groups just suck the energy out of me and I need time
Katie:
00:17:57
to recover on the other side of it.
Katie:
00:17:59
But I'm I am chatty and friendly and probably talk way too
Katie:
00:18:03
much and I'm not shy per se.
Katie:
00:18:06
So it's interesting because I feel like that mix of personality or that
Katie:
00:18:11
those couple of boxes that I'm in, make it easier actually for Video
Katie:
00:18:17
and podcasting and doing these kinds of interviews because I like having
Katie:
00:18:21
these kinds of conversations and, I don't feel as though there are a ton
Katie:
00:18:26
of people in the room, even though in many cases, there's a ton of people
Katie:
00:18:28
watching, but I don't see all of them.
Katie:
00:18:30
I only see the camera.
Katie:
00:18:31
And for me, it's you and I are having this conversation and
Katie:
00:18:34
that is really energizing for me.
Katie:
00:18:36
So yeah, I think it actually works out pretty well, but I probably
Katie:
00:18:39
wouldn't have thought that when I was just getting started because
Katie:
00:18:42
it would have seemed scary.
Ian:
00:18:44
It's interesting.
Ian:
00:18:44
And I think some people think that if you're introverted you will also be
Ian:
00:18:48
shy as well, but I actually met what I would call like bold introverts.
Ian:
00:18:53
There's actually quite a few.
Katie:
00:18:54
a good one.
Katie:
00:18:55
I'm a bold
Ian:
00:18:55
and, and I think, knowing you Katie you do, when I meet you
Ian:
00:18:59
in person, you're, you seem very confident and happy in your own skin.
Ian:
00:19:04
And I think that probably helps you get in front of the camera.
Ian:
00:19:08
Whereas some people.
Ian:
00:19:11
And I have to admit, I was a bit like this I didn't like the sound of my own
Ian:
00:19:14
voice, didn't like the way I looked, I also was comparing myself with a lot of
Ian:
00:19:18
people, sometimes those elements can come into it and they are, they're killers.
Ian:
00:19:24
So we, so if you can just be comfortable and confident, and it
Ian:
00:19:29
can be in a quiet way, if you may be more introverted, then that's cool.
Ian:
00:19:33
But I
Katie:
00:19:34
that, that side of it and I can't remember if it was Diana Gladney or if
Katie:
00:19:39
it was Luria Patruzzi, both incredible creators, but one of them had told
Katie:
00:19:45
me when I was just getting started.
Katie:
00:19:47
That when it comes to whether or not I want to wear makeup or the fact,
Katie:
00:19:50
I don't like the gap in between my teeth or how my voice sounds.
Katie:
00:19:53
I have those things.
Katie:
00:19:54
I feel those things often.
Katie:
00:19:56
But in the end, what they said was it has nothing to do with you.
Katie:
00:19:59
You have value that you need to be able to bring to an audience and
Katie:
00:20:03
someone on the other side needs to hear what it is you're saying.
Katie:
00:20:07
And if you can constantly think of that as you're putting yourself out there that
Katie:
00:20:11
it's not about me doesn't no one cares what I look like or what I sound like they
Katie:
00:20:15
care about what I'm saying the content that I'm creating the, the hopefully the
Katie:
00:20:19
help that I'm offering someone else, the Vulnerability I'm giving, the story that
Katie:
00:20:24
I'm giving, that matters way more than, than all of the things that are going on
Katie:
00:20:29
in the back of my head about, oh I don't like my sweater today or my my background
Katie:
00:20:33
isn't the way that I want it to be.
Katie:
00:20:35
All these different things that we all think and we all feel it's, you
Katie:
00:20:38
got to just keep telling yourself it's about your viewers and about
Katie:
00:20:41
your listeners and about your audience way more than it ever is about you.
Ian:
00:20:45
Yeah, it so is.
Ian:
00:20:46
And it's not easy to do that.
Ian:
00:20:49
And some people find that easier than others, but it's changing that,
Ian:
00:20:51
that soundtrack in your head because those negative voices can sometimes
Ian:
00:20:56
rise up and stop you from creating your own, your best stuff, really.
Ian:
00:21:00
You've you've answered my last question, really, which was, I've
Ian:
00:21:02
got written down here, encouragement.
Ian:
00:21:05
For an advice for listeners, aiming to improve their confidence
Ian:
00:21:08
and communication skills.
Ian:
00:21:09
And I think you've answered that really well.
Ian:
00:21:10
I think that's such an important thing that we all need to take to heart, really.
Ian:
00:21:14
So thank you, Katie, so much for coming back on the show.
Ian:
00:21:17
It's been great to have you.
Ian:
00:21:18
How so for people who didn't listen to the last one, obviously
Ian:
00:21:22
go back and listen to it.
Ian:
00:21:23
But tell us how people can find can follow you and tell us a little
Ian:
00:21:29
bit about what you're working on
Katie:
00:21:31
Yeah, absolutely.
Katie:
00:21:32
So I am on all of Ecamm's channels, so E C A M, you can find us on all
Katie:
00:21:37
the different social platforms.
Katie:
00:21:38
We have a Facebook group that you can hang out with us in and certainly I'm live or
Katie:
00:21:43
recording videos on YouTube on a fairly regular basis, so you can find me there.
Katie:
00:21:47
On the personal side, I do my own video podcast every Thursday night at 9 p.
Katie:
00:21:54
m.
Katie:
00:21:54
Eastern.
Katie:
00:21:54
We live stream our recording process.
Katie:
00:21:56
So if you want to hang out and listen to us review movies from the
Katie:
00:22:00
nineties, you're welcome to do that.
Katie:
00:22:02
It's called the VHS club podcast, and you can find us at the VHS club pod.
Katie:
00:22:06
com.
Ian:
00:22:07
Awesome.
Ian:
00:22:08
Definitely get in touch with Katie.
Ian:
00:22:10
Follow all her stuff because she is awesome.
Ian:
00:22:13
Thank you so much, Katie.
Ian:
00:22:14
It's been great to have you back on.
Ian:
00:22:15
We are out of time for this episode.
Ian:
00:22:18
I do hope you're enjoying it.
Ian:
00:22:20
Do get in touch.
Ian:
00:22:20
Let me know how you're getting on with listening to this and do spread the word.
Ian:
00:22:25
It would be great for you to do that.
Ian:
00:22:28
But until next time, I encourage you to level up your impact,
Ian:
00:22:30
authority and profits through the power of confident live video.
Ian:
00:22:34
See you soon.
