Heidi Vanderlee (A guide to PR for comedy creators)

Danielle Krage interviews Heidi Vanderlee, founder of Positive Jam – a public relations firm specialising in comedy, podcasting, film, live entertainment, and social justice. Heidi has worked in entertainment and PR for more than a decade; in this conversation, she shares insights that will benefit comedy writers and creators.

Chapters:

00:00 Introduction to Heidi Van Der Lee and Positive Jam

03:00 The Importance of Relationship Building in PR

06:08 Common Mistakes in PR

08:53 Timelines and Planning Ahead in PR

12:50 Positive Jam's Focus on Traditional Media

15:23 Including PR in the Creation Process

20:09 The Changing Media Landscape

22:31 Positive Developments in the Media Industry

25:26 Authenticity and Ideals in Creative Work

30:20 Catching Attention and the No Press is Bad Press Concept

33:44 Balancing Attention-Grabbing and Authenticity

35:35 Trusting Your PR Professional

You can find out more about Heidi and Positive Jam here:

www.positivejampr.com

https://x.com/positivejampr

https://www.instagram.com/positivejampr

You can find the transcript at:

https://comedymasterclass.com

And Danielle’s socials here:

https://twitter.com/daniellekrage

https://www.instagram.com/dekrage