S7E42 Will AI Replace Coaches?

AI is not going to replace coaches. AI is going to replace shitty coaches. And the coaches who understand what's happening right now are about to have the best years of their lives. In this episode, I break down exactly which coaches are about to get wiped off the map, which marketing channels are dying, and the four moves that put you on the right side of this thing.

This isn't a prediction — it's already happened to graphic designers, copywriters, and media buyers are next. I walk through why information is dead as a product (go ask Claude to build you a course and tell me it's not better than the last info product you paid for), what four things are actually getting more valuable in the age of AI, and why I'm still fat even though Claude built me the perfect workout plan.

I also get into why organic marketing is dying, the small window where being verifiably human is still a competitive advantage, and why you don't have 47 problems in your business — you have one.

"Your value is not in what you teach. It's in who you empower other people to become. And helping humans expand their sense of self is something AI just plain sucks at — the way your refrigerator sucks at it."

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