이 에피소드에 관해
Poor communication can quietly derail a hardware project long before anyone realizes there is a problem.
In episode 347 of China Manufacturing Decoded, Adrian and Paul investigate how information moves from the customer’s Product Requirements Document through design, engineering, purchasing, production, and suppliers, and how misunderstandings or unspoken assumptions at any of those handoffs can eventually turn into expensive hardware problems.
Unlike software, where an error can often be corrected relatively quickly, a misunderstanding in a hardware project might not become obvious until a prototype has been built, tooling has been made, components have been ordered, or production is already underway.
They'll discuss why communication needs to be a two-way process rather than simply passing instructions downstream. Teams need to question unclear requirements, confirm what they have understood, expose assumptions, and send questions back upstream before work continues.
Finally, they also look at the problems caused by changes during development and pre-production. Even seemingly minor changes can affect tooling, components, inventory, cost, lead times, and scrap, making formal change control essential.
Topics Discussed
- Why hardware projects are particularly vulnerable to communication problems
- How assumptions creep in as requirements move between teams
- Why simply acknowledging receipt of a requirement is not enough
- How a Product Requirements Document should act as the project's single source of truth
- Why technical terminology, units, and language differences can cause costly misunderstandings
- How two-way requirements reviews help expose problems earlier
- Why suppliers should question unclear requirements rather than blindly following them
- Which internal teams should be involved in regular project communication
- Why mid-project engineering changes can have major downstream consequences
- How formal change control protects cost, quality, and delivery schedules
Related content
- Sofeast - Importing from China? Use this product specifications template.
- Sofeast - Good and Bad Methods of Communication with your Chinese Supplier [Podcast]
- Sofeast - Why Hardware Projects Stall: Avoiding ‘Failure to Launch’ [Podcast]
- QualityInspection.org – Product Requirements Document: Underpinning Hardware Product Development
Get in touch with Sofeast
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- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
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Picture this.
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Your engineering team has been working for weeks.
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Your supplier's been manufacturing for weeks and you're looking forward to the first
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units arriving, but when they arrive, they're not right.
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They're not broken.
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They're just not what you were expecting.
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Everybody seems to have done their job.
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Nobody's made a mistake.
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So, what's gone wrong?
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Well, it's communication.
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And today, we're going to get into why it's the silent killer of hardware projects.
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and more importantly what you can actually do about it.
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Let's get into it.
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You're listening to China manufacturing decoded from the Sofeast Group.
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Hello, welcome back to the podcast.
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Adrian hosting here and Paul Adams joins me. Hi Paul.
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How you doing Adrian?
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Good to see you again.
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Yes, very well thanks.
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Hope you're okay and the listeners as well.
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This is episode 347 and I wanted to cover a topic
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that most probably hardware teams might run into but maybe we don't talk
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about enough and that's how communication or maybe a lack of communication can
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actually affect the outcome of a project from day one.
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Well, it's it's all about communication.
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Okay, and this is what we're talking about and communication.
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It really does matter.
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Now, I know we've talked about communication and how we do things in
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the past, but I really want to drive this one home on this
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particular episode because it is so important.
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It's so important and we've come across these particular issues that I want
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to cover today, just recently on a couple of projects that
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that we've managed with customers uh just over the past few weeks. Okay?
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And this is really all about it.
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Communication is one thing, okay?
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But I' I've been working with teams for for many many years and
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and it's not just about hardware team let's say it's across the entire
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product development cycle and it's the communication gap that consistently lets the project
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down time in time out.
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Okay, this is the one thing that derails a project.
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Okay, it's the lack of consistency or how teams now when I'm talking
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about team I'm talking about internal team, external team, customer and we'll go
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through this later on but it's how that communication is failing which will derail your project.
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This is a big thing.
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Okay, it's a big thing.
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So yes, there is a lot at stake if we don't get this one right. Yeah. Yeah.
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So, I mean, you mentioned the D word and that's delays, right?
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And with hardware products, that's, you know, that that can be a real killer, right?
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So, how do we get from, you know, maybe misunderstandings or miscommunication to delays then?
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Um, well, you know, I I sort of shrug that off
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and say it's relatively obvious, but it's not.
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And this is the problem.
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You see it it's all about how people communicate in the team.
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Now I just mentioned team and and this is a cross functional team.
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Now I'm talking about the customer.
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I'm talking about the the point of contact on the main teams in
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some cases it's myself okay other other teams have different leaders.
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It's then the designers it's the engineers. It's procurement. It's quality.
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It's production, it's the supply chain itself.
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In other words, the multiple a plethora of different suppliers.
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Everybody needs to communicate the correct information at the right time. Okay?
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So, it's not just the correct information.
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It's at the right time and it's the understanding. Okay?
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Now, hardware has a tendency of hiding issues or errors until they become obvious.
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Now, what do I mean by that?
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It's well, for example, if you got a software, okay, and you got
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your software or your firmware, your an issue with your product, okay, okay, no, no problems.
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We we'll send over a patch.
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So, it's over the air sort of patch is going to come through.
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You download it and you're fixed. Okay. Virtually instantly.
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So, is it an issue?
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Well, it is an issue because the product hasn't worked correctly,
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but it's fixed virtually instantly as soon as you download it and
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and reboot the product and and away you go again. Okay?
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Hardware is hardware products don't do that. Okay?
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And the issues can be hidden until they come to the surface in the physical form. Okay?
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And this could well be the first time you see a prototype. Okay.
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So, let me set the scene. Okay.
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Customer comes in.
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Yes, we want to build this, this, and this, and this and this. Excellent.
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I have then interpreted it or the point of contact, let's say.
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I don't want to take the blame myself obviously, but we will interpret that information.
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It's not necessarily written down correctly or we taken the what is written down as that's it.
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That's all you need. Okay?
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Nothing else, nothing more.
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at it as that designers.
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Designers basically grant through that. Okay. Yeah. Yeah. Yeah.
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We'll design that. No problem.
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So they have then interpreted what I have passed on or what the
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point of contacts passed on.
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They have then worked with the software guys.
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So okay this needs to when I do this this needs to up
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could yep everything got it.
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We then build the prototype. Okay.
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And because there've been lack of communication backwards and forwards, the communication's been
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there, the documentation's been there, and it's all been passed down.
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Okay, the product has built-in assumptions.
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Now, we've talked about this in previous podcast, Adrian.
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Yeah, building in assumptions is very, very dangerous thing.
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Now, in this particular case, did anybody do anything wrong?
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No, not really.
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Yeah, because they were looking at the the documentation that was passed down
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from one person to the next to the next to the next.
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They have gone through that.
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They've got their own interpretation and we've built the prototype. Okay.
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Meeting customer prototype.
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Customer says, "What have we got there?" Your prototype.
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No, it's there's nothing like what we want.
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You didn't read this, this, and this, and this.
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And oh, by the way, ah, yeah, we forgot to tell you.
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Yeah, this this way around, not that way around.
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It wasn't written down because we assume that.
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This is where your delays get built up. Okay?
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And that's a very very easy thing to do believe it or not. Okay.
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Now we are way way more mature than that.
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And we've got a process in place that we we follow very very carefully
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and and and step process and that just doesn't happen uh unless okay
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there are communication barriers let's say uh from a let's say a language
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barrier for example which was the case in this particular case I was
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talking about this case study.
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So the delay doesn't actually [ __ ] show itself until it manifests into a physical form i.e. a prototype.
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Now can you imagine if this was a really big project and
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that first prototype say 6 months again you got 6 months worth of delay
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because you got to start again you know or potentially you got to
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correct some of the issues maybe not you know start all over again
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but uh you're certainly going to incur a delay because there were assumptions
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or the communication wasn't two-way it was only passed down one way
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right this is definitely an area that we needed to to take into consideration.
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I don't want to talk about that later on as well. Okay.
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Yep.
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So that sets the scene on why communication or miscommunication can be such an issue.
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A project normally can span, you know, could be a year, you know, like
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and lots of different phases, lots of different actions.
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Where do you feel like you often see, you know, projects go sideways
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because of miscommunication, let's say?
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Well, I've already touched on a couple of those things and and it's
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because it's the a multifunctional crossunctional team.
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There are so many different players involved in the communication plan, let's say,
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that we really need to be careful.
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Now we're talking about the customer has to provide the information to start with.
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So that that that's one step. Okay.
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And we generally we call that the the product requirement document
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or the the customer specification that comes from the customer. Okay.
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Sometimes, right, the customer doesn't know or doesn't know what they particularly want
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or don't know how to describe a certain feature or function within the product itself.
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So therefore, it's left out or omitted to start with.
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Okay, that is then interpreted as well or if it's not written down, it's clearly not required. Okay.
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Now, sometimes the designers see that and go, but surely if I press
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this button, then something needs to happen, but it's not within the product requirements specification.
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So, I'm just going to build a button that does nothing.
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Um well sometimes yeah and this is where we need to actually think smart
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and and luckily we do have a process in place which I can
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talk about in a minute to come up with these situations
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where they think okay so you've found an issue let's push
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that back upstream okay to to cross-check everything and this cross-checking
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is an issue with respect to not being done okay so we've got
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the designers interpreting the information that's passed down from from the customer.
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We got the engineers that are building various different things.
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We got the suppliers that are manufacturing components based upon the designers
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and the engineers information that we we're putting out.
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Now, sometimes the supplier will again just take the print as gospel. Okay?
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Okay.
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So, if we're sending out a drawing with high dimensions, low dimensions, no
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surface finish, or the wrong surface finish, sometimes they just just don't even ask questions.
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They just build it regardless.
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If the and I've seen this, and I've seen this, the metric
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and imperial system gets mixed up.
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Not very often.
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I've only seen this once to be fair.
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to be fair, you know, and the part I wanted was like this on the other side.
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The part I received was like this. Oh no. Yeah.
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Oh my goodness.
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You know, so what happened?
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Well, like 10 in.
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No, 10 mm.
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So, you know, it was just like crazy. What's that?
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You know, but again, lack of communication. Okay.
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So, it is all about the the the communication.
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And so the suppliers, we need to teach the suppliers to come back,
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you know, and question everything that we push to them and say, are
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you sure you want this?
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Yes, we are. Double check.
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Yes, we'll double check.
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We're all good.
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Thank you very much.
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Each of these departments has their own particular language or the way they
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describe things or technical terminologies.
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Okay, sometimes that is not understood.
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Sometimes the suppliers or the engineers will use acronyms and and the customer
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has got zero idea what we're talking about.
00:11:06.475 --> 00:11:07.513
Okay, that's not a good move.
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We need to make sure that we're talking clear, plain English in order for everybody to understand.
00:11:14.144 --> 00:11:17.987
Now, when I'm talking about English, even our designers that uh speak very
00:11:18.616 --> 00:11:22.786
little English use translation apps, you know, on the on our devices these days.
00:11:23.265 --> 00:11:25.784
So there's no excuses and there are no excuses, right?
00:11:26.309 --> 00:11:27.295
It has to be right.
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Uh set priorities. Okay.
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And eliminate assumptions or if you're making an assumption, make that assumption very very clear. Okay?
00:11:34.739 --> 00:11:35.924
So Mr.
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Customer, it's my assumption that's this, this, and this is the case
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because it hasn't been written down.
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This is what we assuming.
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Can you please confirm?
00:11:44.400 --> 00:11:45.921
Okay.
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All of these things that come into play need to be formulated
00:11:48.306 --> 00:11:54.157
and we've got a very good sort of communication plan set out in a jillion and southeast.
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And if your uh contract manufacturer doesn't have anything like that, it it
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it's not necessarily a red flag, but it's something that you really really
00:12:04.160 --> 00:12:07.350
should question with respect to the frequency of communication is not expected
00:12:07.453 --> 00:12:09.479
where you know where I'm expecting it.
00:12:09.608 --> 00:12:12.753
And you need frequent sort of communication push back from your team
00:12:13.276 --> 00:12:16.888
and this is something that we do a lot.
00:12:17.027 --> 00:12:20.705
Okay, we do sit down with the customers a lot and talk to them
00:12:21.404 --> 00:12:23.165
and say, "Question this, question that.
00:12:23.268 --> 00:12:24.222
Is this okay?
00:12:25.032 --> 00:12:28.803
We're not going to do this because it's going to be uh overtime
00:12:29.348 --> 00:12:32.768
or too expensive or we can't actually physically do it, etc
00:12:32.891 --> 00:12:37.892
." And we come to that discussion point and make sure everything is okay
00:12:38.237 --> 00:12:39.134
and everybody's on the same page. Okay.
00:12:39.446 --> 00:12:43.441
So, you know, it's it's all of these teams, all the different languages,
00:12:43.585 --> 00:12:47.791
and the best way around this is to have some sort of a plan
00:12:48.003 --> 00:12:49.637
as we're moving forward.
00:12:49.854 --> 00:12:53.469
Now, plan means make sure the communication goes two ways. Okay?
00:12:54.009 --> 00:12:56.779
Make sure the documentation is clearly understood each time it's passed down. Okay?
00:12:57.546 --> 00:13:00.094
Each time it's passed down, ask question.
00:13:00.210 --> 00:13:01.908
Do you understand it?
00:13:02.052 --> 00:13:03.711
What about this, this, and this, and this, and this?
00:13:04.516 --> 00:13:06.989
go through each of the bullet points.
00:13:07.153 --> 00:13:11.998
You go through each of the specifications, get that understanding fed back to you.
00:13:12.147 --> 00:13:15.771
So, it's not just a case of like pushing down the information.
00:13:15.902 --> 00:13:20.751
It's making sure that what you're pushing down that the person you're pushing
00:13:21.121 --> 00:13:24.941
it down to or the department pushing down to understands exactly what you're giving them.
00:13:25.043 --> 00:13:29.282
And again, this is where communication is done right or it's done wrong. Okay?
00:13:29.383 --> 00:13:30.888
it could have done wrong.
00:13:31.540 --> 00:13:34.372
It's just literally thrown over the fence and good luck. Okay.
00:13:34.841 --> 00:13:37.370
And some people were like that.
00:13:38.076 --> 00:13:41.291
You mentioned the plan and I think it's important to dig into that.
00:13:41.898 --> 00:13:44.303
Maybe we can use our own, you know, our own experience
00:13:44.427 --> 00:13:49.676
and the way things are at Agillian when we're dealing with uh customers
00:13:50.105 --> 00:13:53.487
who are bringing new hardware to the market, right?
00:13:53.649 --> 00:13:56.555
So like it's it's quite obvious that communication is very important
00:13:56.664 --> 00:13:59.576
but it can also go sideways as we've discussed.
00:13:59.735 --> 00:14:01.996
So how does the plan survive that?
00:14:02.131 --> 00:14:05.846
you mentioned, you know, questioning at each point and I think getting
00:14:05.976 --> 00:14:11.425
that, you know, getting that uh validation that people understand throughout that seems like an important point.
00:14:11.719 --> 00:14:16.137
But if you had to sort of say, well, this is the plan
00:14:16.400 --> 00:14:19.957
that we follow and then the listener can take that away, can't they?
00:14:20.447 --> 00:14:21.593
Yeah. Yeah. Sure.
00:14:21.695 --> 00:14:26.153
So it it starts at the beginning which is all about the customer's
00:14:26.458 --> 00:14:30.127
information um coming through and generally this is a specification that sets down
00:14:30.462 --> 00:14:32.363
what the product is all about.
00:14:32.767 --> 00:14:38.070
In other words the product requirement document product requirements we call it a product requirement document. Okay.
00:14:38.435 --> 00:14:40.318
So that's uh that that's point one. Okay.
00:14:40.867 --> 00:14:42.272
We never take that as granted. Okay.
00:14:42.802 --> 00:14:48.364
We will push back as soon as that comes through as a document. Right?
00:14:49.103 --> 00:14:51.915
We will take that and read it and and we will actually go
00:14:52.151 --> 00:14:56.299
back to the customer and say, "Look, we've got this.
00:14:56.790 --> 00:14:58.558
We've got this point here, point number 13.
00:14:59.043 --> 00:15:01.680
You've said this, this, and this, and this.
00:15:02.174 --> 00:15:02.624
I want to question that.
00:15:03.156 --> 00:15:08.491
I want I want to challenge you on this particular area because you're saying
00:15:08.866 --> 00:15:12.554
that you want a lot of power from the battery, but you want
00:15:12.776 --> 00:15:15.702
the battery the size of your fingernail.
00:15:15.852 --> 00:15:16.732
You can't have both.
00:15:16.732 --> 00:15:18.273
What do you want?
00:15:18.572 --> 00:15:19.907
What's more important to you?
00:15:20.026 --> 00:15:24.147
Is it size or is it power?" So we're always pushing back. Okay.
00:15:24.274 --> 00:15:29.160
So that's the first point of the communication with the with the customer
00:15:29.312 --> 00:15:33.856
and it is a a linear thing but it's it's a two-way. Okay.
00:15:34.383 --> 00:15:38.306
So information comes in with the customer comes down to the next step
00:15:38.610 --> 00:15:41.577
or goes up whichever way you want to go.
00:15:41.695 --> 00:15:45.416
So, it's really understanding the the the client's understandings.
00:15:45.521 --> 00:15:49.003
Like I said earlier, okay, and this is no fault of anybody
00:15:49.395 --> 00:15:53.385
and it's it's no no words or I'm not trying to slate anybody,
00:15:53.658 --> 00:15:56.020
but it it's the fact, okay?
00:15:56.202 --> 00:15:59.645
Sometimes you don't know what to put down, okay, on a particularly
00:15:59.755 --> 00:16:06.389
if it's your first time coming into the manufacturing world, they say, "I've got a fantastic product. Let's go.
00:16:06.574 --> 00:16:09.641
I'm gonna get this made in China or I know the right guys
00:16:10.761 --> 00:16:15.516
to do it and that's s clearly but I don't know how to
00:16:16.013 --> 00:16:19.910
describe technically what I need but don't worry we can help you with
00:16:20.731 --> 00:16:24.937
that other people not their first rodeo we get a very very detailed
00:16:25.317 --> 00:16:29.453
product requirement document okay but don't worry if it's not written down this
00:16:29.638 --> 00:16:33.146
is the skill with a communication plan that we have in place
00:16:33.427 --> 00:16:38.673
because we have to sit down and basically break that down break the
00:16:39.206 --> 00:16:44.687
uh sort of the customer community PR down, right, into segments and push back each question.
00:16:44.865 --> 00:16:45.560
Okay, what about this?
00:16:45.891 --> 00:16:46.584
What about this?
00:16:47.371 --> 00:16:48.430
I think there's something missing there.
00:16:48.825 --> 00:16:53.212
And particularly these days, right, it's easy to use tools, online tools, let's
00:16:53.669 --> 00:16:56.412
say, to actually cross check that does this make sense?
00:16:56.689 --> 00:17:01.326
Do you see any areas that are missing or areas that could be
00:17:01.455 --> 00:17:05.046
improved upon so can communicate back to to the customer?
00:17:05.170 --> 00:17:07.590
Okay, so that's the first point of call.
00:17:07.729 --> 00:17:11.188
The next thing is really the designers and the engineers. Okay.
00:17:11.947 --> 00:17:12.450
And it's that jump.
00:17:12.607 --> 00:17:17.519
Every time we we do a jump up up or down, doesn't matter.
00:17:18.010 --> 00:17:18.714
Let's go up, shall we?
00:17:19.378 --> 00:17:21.323
So, we got the customer coming in.
00:17:21.434 --> 00:17:24.652
They're coming into okay, we've got this product requirement document.
00:17:24.761 --> 00:17:29.902
The next step is designers and the engineers to have a look at that. Okay.
00:17:30.150 --> 00:17:33.426
We will then sit down with the R&D team.
00:17:33.554 --> 00:17:35.207
Call it the R&D team.
00:17:35.956 --> 00:17:40.685
We'll go through the the uh sort of the functional requirement uh the
00:17:41.103 --> 00:17:44.914
material requirement the environmental requirement whether the products indoors outdoors whether it's lighting
00:17:45.125 --> 00:17:49.692
whether it's like hardware whatever the case may be will go through all of
00:17:49.907 --> 00:17:54.854
that to make sure that the R&D team fully understands what the
00:17:54.975 --> 00:17:59.871
requirements are okay if they have any questions we will then go back
00:17:59.984 --> 00:18:02.976
to the customer so customers in we've for myself let's say new product
00:18:03.093 --> 00:18:07.837
development R&D R&D I got some questions so we'll go straight
00:18:08.212 --> 00:18:12.659
back to the customer okay generally new product development team are the interface
00:18:12.793 --> 00:18:16.569
between the customer and the rest of the the universe let's say okay
00:18:17.790 --> 00:18:22.070
so we are the conduit and we make a very good job of
00:18:22.204 --> 00:18:26.903
communicating with the customer from the customer to the to the internal team
00:18:27.313 --> 00:18:31.117
so we will make sure that this two-way communication never never stops.
00:18:31.221 --> 00:18:34.972
Okay, the next point of call, right, is engineering to supplier.
00:18:35.134 --> 00:18:38.687
Okay, now you can't make anything until you've got the design.
00:18:38.807 --> 00:18:42.755
Okay, the supplier can't physically manufacture anything until they've got the design.
00:18:42.878 --> 00:18:46.584
Okay, in other words, the drawings and the CAD.
00:18:47.085 --> 00:18:48.290
Okay, this is where we sit down again.
00:18:48.430 --> 00:18:54.039
We analyze the CAD, make sure the parts can go together, make sure
00:18:54.796 --> 00:18:55.291
that there's no clash points.
00:18:55.291 --> 00:18:56.963
We got internal review.
00:18:57.490 --> 00:19:01.925
We've got tools that will check everything from a from a CAD point of view.
00:19:02.255 --> 00:19:05.793
From a 2D drawing point of view, we'll analyze the tolerance stackup.
00:19:06.353 --> 00:19:09.791
We'll make sure the tolerances can be held and they are sensible.
00:19:10.219 --> 00:19:15.066
In other words, what we don't want is 0.002 on an external surface
00:19:15.172 --> 00:19:17.887
where it doesn't really matter. Okay?
00:19:18.223 --> 00:19:22.095
And again, we've talked about why that is the case in previous episodes.
00:19:22.200 --> 00:19:25.668
So this review is then fed back to the customer again.
00:19:25.772 --> 00:19:29.692
So this is the CAD, these are the drawings.
00:19:29.834 --> 00:19:31.698
This is why we're doing this, this, and this.
00:19:32.300 --> 00:19:34.362
And we'll get the sign off. Okay.
00:19:34.753 --> 00:19:37.932
So again, we've got it's no longer a linear.
00:19:38.333 --> 00:19:41.191
All of a sudden, it's becoming a circle.
00:19:41.449 --> 00:19:45.558
So it's doing plan, do, check, act, plan, do, check, act, plan, do, check, act.
00:19:45.674 --> 00:19:49.195
It's all of this like continuous cycle where nobody lets go. Okay.
00:19:49.816 --> 00:19:55.771
is we're in a continuous handhold at this moment from a communication plan point of view. Okay.
00:19:55.896 --> 00:19:57.995
So the suppliers are now involved.
00:19:58.103 --> 00:20:03.131
The supplier will come back respect to this is how I'm going to make it.
00:20:03.314 --> 00:20:04.809
This is the tooling required.
00:20:04.937 --> 00:20:11.675
This is the service finish that we're going to do based upon your specifications. Everything's okay.
00:20:11.820 --> 00:20:12.520
This is the lead time.
00:20:12.788 --> 00:20:13.238
This is the cost.
00:20:13.803 --> 00:20:16.859
By the way, come and audit our factory.
00:20:17.585 --> 00:20:22.177
And the amount of factories that I've been around, I just can't can't remember.
00:20:22.464 --> 00:20:25.027
There's so many. Okay.
00:20:25.613 --> 00:20:28.754
It's always good to go and see your supplier. Okay.
00:20:28.947 --> 00:20:34.040
As a customer, if you can't come over to China, which I fully
00:20:34.416 --> 00:20:39.301
understand a lot of lot of people can't, make sure somebody from the
00:20:39.743 --> 00:20:43.103
team goes to see at least your critical suppliers. Okay?
00:20:43.277 --> 00:20:51.123
That is absolutely paramount because without that it's [clears throat] a little bit hit and miss.
00:20:51.492 --> 00:20:55.654
Now again we've got a plan in place that we don't work with suppliers
00:20:56.016 --> 00:21:01.983
that we haven't audited that are not on our pre-approved supplier list. Okay.
00:21:02.110 --> 00:21:06.983
So we know that we have or someone on our from our team
00:21:07.289 --> 00:21:11.553
has been around this critical supplier key supplier done the audit.
00:21:11.929 --> 00:21:18.291
We're very very happy with their performance and therefore this is why we use them. Okay.
00:21:18.483 --> 00:21:23.724
But if you can come over, we will definitely take you to the
00:21:24.059 --> 00:21:29.212
supplier to make sure you understand how your products being made in their particular environment.
00:21:29.945 --> 00:21:32.920
And again, communication all the way around.
00:21:33.233 --> 00:21:37.514
So our plan never stops going from backwards and forwards, backwards and forwards.
00:21:38.153 --> 00:21:40.853
Okay, let's talk about internal between departments.
00:21:41.129 --> 00:21:44.078
Now I've talked about new product development.
00:21:44.572 --> 00:21:45.967
I've talked about R&D.
00:21:46.160 --> 00:21:48.070
Then I talked about suppliers.
00:21:49.205 --> 00:21:53.611
Okay, clearly there's so many more people within that, let's call it supply
00:21:53.740 --> 00:21:58.300
chain in order to get a product from scratch to mass production.
00:21:58.409 --> 00:21:59.913
We're talking project managers.
00:22:00.364 --> 00:22:01.897
Absolutely key within our organization.
00:22:02.226 --> 00:22:06.460
Really, really, really useful because they help with the product.
00:22:06.645 --> 00:22:08.513
They're in communication with the customers.
00:22:09.081 --> 00:22:12.101
They're in communication with R&T.
00:22:12.231 --> 00:22:16.407
More importantly, they're in communication with suppliers, make sure everything is running smoothly.
00:22:16.969 --> 00:22:18.833
Okay, we've got procurement or purchasing.
00:22:19.186 --> 00:22:24.607
Okay, these are the guys that are dealing with purchase orders, making sure
00:22:25.210 --> 00:22:29.521
that the quantities are correct, making sure that the lead times are coming
00:22:29.667 --> 00:22:33.242
in, making sure that everything's been delivered correctly.
00:22:33.362 --> 00:22:35.481
Okay, we've got production planning.
00:22:35.829 --> 00:22:37.157
Okay, we've got quality team.
00:22:37.511 --> 00:22:41.383
Quality team, don't forget the guys on the quality team.
00:22:41.731 --> 00:22:42.877
absolutely critical from communication point of view.
00:22:43.318 --> 00:22:47.618
Okay, so you can see where I'm going here.
00:22:47.962 --> 00:22:50.893
We've got all of these people, right?
00:22:51.381 --> 00:22:52.909
Continuously talking to each other.
00:22:53.361 --> 00:22:58.690
And what really comes to the plate is the customers right in the
00:22:59.076 --> 00:23:05.036
middle with respect to we will have weekly, bi-weekly, minimum once a month. Okay.
00:23:05.184 --> 00:23:10.441
some big customers, some big projects, not big customers, big projects, you know,
00:23:10.757 --> 00:23:15.820
it's depending on where you are in a phase, but critical phases with big projects.
00:23:16.103 --> 00:23:20.259
We'll have two or three meetings a week. Yeah. Okay.
00:23:20.506 --> 00:23:21.569
Who's in who's in those meetings?
00:23:21.744 --> 00:23:28.437
Well, all of the key players, what we call the core team. Okay.
00:23:28.840 --> 00:23:32.992
So, the core team would be new product development, your project manager.
00:23:33.150 --> 00:23:36.575
We've got different elements from R&D.
00:23:36.923 --> 00:23:41.513
We've got the mechanical guys, we've got the electronics guys, we've got the
00:23:42.211 --> 00:23:46.789
software guys, we've got our PMS, we've got the quality guy, we've got
00:23:46.928 --> 00:23:49.297
um PPM, so production project manager.
00:23:49.414 --> 00:23:55.034
Okay, the core team will sit down and we'll discuss with the customer
00:23:55.702 --> 00:23:58.218
this is the progress are you happy any changes?
00:23:58.448 --> 00:24:02.974
Okay, so communication plan is very very solid within our organization.
00:24:03.111 --> 00:24:07.175
One thing that I just want to bring up just while I can,
00:24:07.599 --> 00:24:09.995
Adrian, is changes mid projects.
00:24:10.718 --> 00:24:12.470
Well, that is a recipe for delay.
00:24:12.606 --> 00:24:17.526
I can tell you now that now because everything's going to plan.
00:24:17.815 --> 00:24:18.760
Okay, communication is great.
00:24:19.093 --> 00:24:24.546
Okay, now sometimes there will be an obvious requirement for change
00:24:24.927 --> 00:24:29.558
or the customer will understand that the market he's selling into is a shift. Okay.
00:24:30.094 --> 00:24:35.060
And if he stays where he is, he's going to miss the opportunity.
00:24:35.185 --> 00:24:39.905
So he has to change technology, change the direction, change the shape, change
00:24:40.273 --> 00:24:42.452
something through no fault of anybody's. Okay?
00:24:43.214 --> 00:24:44.810
It's just a market change.
00:24:44.947 --> 00:24:50.016
Sometimes it's just uh h the ums are okay, let's discuss that. Okay.
00:24:50.278 --> 00:24:54.474
So but when I say let's discuss that not not now
00:24:55.434 --> 00:24:59.428
but yeah it's one of those situations where we need to discuss
00:25:00.009 --> 00:25:04.102
that with a customer okay why do you want to change this to
00:25:04.466 --> 00:25:09.298
this yeah small changes I'm talking about because if you if you do
00:25:09.529 --> 00:25:14.306
that there's going to big delay okay incur more costs from design development
00:25:14.502 --> 00:25:19.319
throw away all the prototypes we've already done if you're in the tooling
00:25:19.446 --> 00:25:25.335
scrap the tooling okay so any change mid project will cost you time
00:25:25.494 --> 00:25:26.445
and money and increase stress levels.
00:25:27.192 --> 00:25:31.817
Okay, so I just want to throw that one on the end there.
00:25:32.641 --> 00:25:35.502
So our communication is very very solid, right?
00:25:35.767 --> 00:25:39.051
And it always goes back to the customer.
00:25:39.576 --> 00:25:41.176
Communication with a customer is absolutely key.
00:25:41.604 --> 00:25:47.001
Without that recipe for disaster, okay, so okay, that was a not necessarily
00:25:47.001 --> 00:25:51.036
a short intro to our plan, but uh I think pretty solid.
00:25:51.730 --> 00:25:55.979
No, no, that's good that because we know that it works
00:25:56.166 --> 00:26:01.058
and I mean I think I think it's good to talk about the
00:26:01.499 --> 00:26:07.547
different handoffs and what people are doing to sort of maintain the integrity of the information.
00:26:07.691 --> 00:26:12.500
I I think maybe a really bad situation is if you've got kind
00:26:13.270 --> 00:26:17.143
of like a a situation of like Chinese whispers, right?
00:26:17.680 --> 00:26:20.118
I don't know is that politically correct these days?
00:26:20.543 --> 00:26:22.942
I'm going to say yes. Right.
00:26:23.457 --> 00:26:27.033
and and uh and where you know there's there's the there's the requirement
00:26:28.206 --> 00:26:33.757
then somebody will pass that on to a colleague but maybe there's a miscommunication
00:26:33.868 --> 00:26:38.798
and then it just continues on down the track and then obviously you're
00:26:39.154 --> 00:26:42.994
you're staring delays costs etc in the face after that.
00:26:43.171 --> 00:26:43.983
Well, that's right.
00:26:43.983 --> 00:26:51.623
And that's one of the things that I'll just reiterate that is something that I said earlier.
00:26:51.733 --> 00:26:56.040
It's not just necessarily a case of like passing the information down
00:26:56.227 --> 00:27:00.431
and hoping for the best and assuming that the person you're passing the
00:27:00.618 --> 00:27:05.000
information down to, regardless of where that communication chain is, never assume
00:27:05.804 --> 00:27:09.315
that they have read it or understood it. Okay?
00:27:09.415 --> 00:27:12.406
This is why our communication plan works. Okay?
00:27:12.571 --> 00:27:15.171
because we ask questions with respect to John.
00:27:15.711 --> 00:27:21.439
I'm just going to pass you down the specification for XYZ. Okay, great. Thanks Paul.
00:27:21.439 --> 00:27:26.074
So the next question would be I would then challenge John for example
00:27:26.217 --> 00:27:29.341
and are you okay with this factor?
00:27:29.793 --> 00:27:30.486
What about this function here?
00:27:30.625 --> 00:27:33.073
Are you sure we can do this?
00:27:33.459 --> 00:27:37.704
And is there a time delay if we change that?
00:27:37.930 --> 00:27:41.283
Okay, in other words, I'm challenging what I've sent down. Okay.
00:27:41.696 --> 00:27:45.369
Making John I'm just using his name. Okay.
00:27:45.544 --> 00:27:50.997
To make sure that he's read it and so he's coming back
00:27:51.789 --> 00:27:53.518
and say, "Ah, yeah, I see the Bluetooth here.
00:27:54.122 --> 00:27:59.266
Oh, be careful with this component because I last time I heard this
00:27:59.627 --> 00:28:05.664
was going to go end of [clears throat] life." So, we may need
00:28:05.781 --> 00:28:07.081
to to change the uh component on that.
00:28:07.801 --> 00:28:12.504
So, always challenge right regardless of where you are in that chain. Okay?
00:28:12.683 --> 00:28:14.833
Purchasing always challenge the supplier.
00:28:14.979 --> 00:28:19.398
Make sure you know is there any delays or any issues?
00:28:19.501 --> 00:28:20.300
What about material?
00:28:20.428 --> 00:28:22.007
Do you have stock?
00:28:22.007 --> 00:28:23.925
blah blah blah blah.
00:28:24.033 --> 00:28:28.572
Okay, so always challenge and make sure not necessarily did we send it?
00:28:29.351 --> 00:28:30.113
Yes, tick the box.
00:28:30.326 --> 00:28:32.167
Forget about it. No.
00:28:32.282 --> 00:28:33.269
Did we send it?
00:28:33.508 --> 00:28:35.071
Yes, I did.
00:28:35.200 --> 00:28:39.141
Did the person I send it to understood what I sent?
00:28:39.141 --> 00:28:41.256
Okay, that's the question. Yeah. Yeah.
00:28:41.708 --> 00:28:46.118
I guess getting that engagement from each each sort of handoff.
00:28:46.476 --> 00:28:50.157
I think that's that's a really important sort of key point here
00:28:50.635 --> 00:28:55.224
because it is, you know, somebody sends me a document and they're like,
00:28:55.801 --> 00:28:57.261
"All right, there you go.
00:28:57.660 --> 00:29:02.481
I might be in the middle of something and then I don't look
00:29:03.151 --> 00:29:07.974
at it straight away." Well, yeah, but if that's an if that's an
00:29:08.219 --> 00:29:13.314
important component that we're meant to be purchasing and then I've not looked
00:29:13.417 --> 00:29:17.793
at it for a few days and then I'm coming back
00:29:17.793 --> 00:29:22.973
as, I don't know, somebody in purchasing and saying, "Oh, no, actually we
00:29:22.973 --> 00:29:28.696
can't get that." Well, that's a few days down the drain sort of thing. Yeah. Yeah.
00:29:28.798 --> 00:29:34.457
And inherently it does cause delays because if we say to the customer,
00:29:35.048 --> 00:29:39.818
don't worry, I'll pass that down to the R&D guys, they're going
00:29:39.923 --> 00:29:44.277
to pick it up today because I've assumed that it's then they they
00:29:44.398 --> 00:29:49.445
miss it for a couple of days and and oh by the way,
00:29:49.676 --> 00:29:54.904
tomorrow's a holiday and I'll pick it up on Monday and oh by
00:29:55.019 --> 00:29:57.918
the way, Wednesday we're off.
00:29:58.452 --> 00:30:00.591
So it wasn't actually seen come back after October.
00:30:01.649 --> 00:30:03.594
Forgotten all about it.
00:30:03.748 --> 00:30:07.055
So it's a case of making sure that that is done correctly. Yeah. Okay.
00:30:07.245 --> 00:30:12.194
I hope everybody who's listening is not thinking, "Yeah, my project's really messy
00:30:12.361 --> 00:30:16.980
and people are having a miscommunication and things like that, but it's quite possible
00:30:17.101 --> 00:30:20.204
that either it is a little bit like that right now
00:30:20.792 --> 00:30:24.492
or we've all been through scenarios like that in the past, right?
00:30:24.643 --> 00:30:28.998
So, if that's ringing a bell to the listeners, I think there are
00:30:29.526 --> 00:30:32.528
a few takeaways that we can leave them with, right?
00:30:32.884 --> 00:30:35.674
That that we can kind of go through those.
00:30:36.045 --> 00:30:40.123
So I think there's five takeaways that you can share, right, about how
00:30:40.317 --> 00:30:43.749
to walk away and how to kind of improve communication uh and uh
00:30:43.948 --> 00:30:48.295
and maybe reduce the risks of issues that we've been discussing.
00:30:48.494 --> 00:30:49.185
Yeah, sure.
00:30:49.373 --> 00:30:51.879
Yeah, I will go over those and it's and I think it's really
00:30:52.351 --> 00:30:58.200
important to to potentially talk a little bit slower here, Paul, for everybody to understand.
00:30:58.620 --> 00:31:02.955
Takeaway number one, Adrian, is which you just talked about, which we just
00:31:03.904 --> 00:31:04.425
sort of finished on is the handoff.
00:31:05.333 --> 00:31:06.023
Okay, audit your handoff.
00:31:06.599 --> 00:31:08.706
Okay, so in other words, take out a pencil.
00:31:09.150 --> 00:31:12.477
Theoretically, you're going to do it on the computer, right?
00:31:12.603 --> 00:31:17.701
And mark off, yes, I have sent that document down to the next.
00:31:17.901 --> 00:31:20.193
Okay, make sure, okay, you ask the questions.
00:31:20.319 --> 00:31:22.916
In other words, you challenge some of the points.
00:31:23.453 --> 00:31:24.602
Now, this does two things.
00:31:24.733 --> 00:31:27.470
one, it makes sure that you understand what you're passing down.
00:31:27.754 --> 00:31:33.645
So, if I take the customer's product requirement document and say, "Thank you very much, Mr.
00:31:34.513 --> 00:31:37.461
Customer." I don't even read it and pass it down to R&D. Okay?
00:31:37.659 --> 00:31:39.460
I've only got myself to blame. Okay?
00:31:39.723 --> 00:31:45.573
So, I need to make sure that I'm reading that, make sure I've disseminated the information correctly.
00:31:46.014 --> 00:31:48.771
I've understood what I'm passing down.
00:31:49.274 --> 00:31:52.206
I then challenge all who I'm passing it down to to make sure
00:31:52.455 --> 00:31:54.978
that they are too understanding it. Okay.
00:31:55.436 --> 00:31:59.403
And again, you need to make sure that you're auditing your own handoffs
00:31:59.512 --> 00:32:05.781
and if you are responsible for the communication plan, make sure everybody else understands that as well.
00:32:05.882 --> 00:32:11.486
So that's the first thing because this is where assumptions get built in, assumptions get built in. Guess what?
00:32:11.908 --> 00:32:13.993
We got issues, delays, and incurred costs down. Okay?
00:32:14.790 --> 00:32:16.642
And that takes us neatly on.
00:32:16.798 --> 00:32:20.388
I was just about to say so and we're just talking about assumptions
00:32:21.213 --> 00:32:26.749
and this is where assumptions it's okay to make assumptions as long as they are visible.
00:32:27.626 --> 00:32:31.583
Now I mentioned this earlier when you're talking to anybody you know
00:32:31.777 --> 00:32:35.432
and in particular I do this with customers right the assumption is Mr.
00:32:35.536 --> 00:32:38.906
Customer that we will mold this from polyropane and here's why. Okay.
00:32:39.534 --> 00:32:44.545
because it's not on the product requirement and specification or document cuz you've said durable product. Okay.
00:32:44.898 --> 00:32:50.517
Always make your assumptions visible at the start of any project or each phase. Okay?
00:32:50.846 --> 00:32:51.808
Have them written down.
00:32:51.926 --> 00:32:56.467
Even if it's assumption, write down that assumption and share them with everybody that is mattering. Okay?
00:32:56.893 --> 00:33:01.297
In other words, the stakeholders whether they'll be up or down. Okay?
00:33:01.440 --> 00:33:02.371
Share it with a customer.
00:33:02.657 --> 00:33:04.243
Share it with R&D.
00:33:04.554 --> 00:33:06.176
Share it with the tooling guys.
00:33:06.711 --> 00:33:08.817
Share it with the supplier. Okay?
00:33:09.196 --> 00:33:09.979
It's the assumption.
00:33:10.290 --> 00:33:10.740
Write it down.
00:33:10.740 --> 00:33:11.988
Get the buy in. Okay?
00:33:12.112 --> 00:33:15.788
That way nobody's going to say, "Oh, I didn't know." Okay?
00:33:16.190 --> 00:33:19.479
Cuz that is again incurring delays, cost, okay, and issues.
00:33:20.069 --> 00:33:22.896
Number three, takeaway number three, confirm, understand, not just receipt. Okay?
00:33:23.813 --> 00:33:26.822
This is very very uh sort of hand inhand with number one here.
00:33:27.233 --> 00:33:31.164
After sharing the requirements or specification or drawings or the CAD
00:33:31.438 --> 00:33:35.360
or whatever the case may be, make sure you ask the party
00:33:35.512 --> 00:33:39.039
or the person or the team that you pass that to tell you
00:33:39.617 --> 00:33:40.838
all about the product itself.
00:33:40.945 --> 00:33:43.071
Tell you all about the product.
00:33:43.223 --> 00:33:46.171
Tell you all about this the document.
00:33:46.837 --> 00:33:48.011
Tell you about the specification. Okay. Ask them.
00:33:48.591 --> 00:33:49.278
Okay, play dumb.
00:33:50.270 --> 00:33:52.007
Okay, so I'm not just talking about me.
00:33:52.316 --> 00:33:53.529
I'm not talking about the customer.
00:33:53.653 --> 00:33:57.323
I'm talking about the person that's passed it down, regardless of
00:33:57.585 --> 00:34:00.620
where they are in the that supply chain.
00:34:00.813 --> 00:34:02.879
Ask them, I just passed you a document down.
00:34:03.496 --> 00:34:07.342
I didn't really understand it because, you know, it's not my area of expertise.
00:34:07.457 --> 00:34:10.255
Explain it to me.
00:34:10.410 --> 00:34:11.689
Okay, that's not a smart way of doing it.
00:34:12.073 --> 00:34:17.357
Okay, particularly if you're a mechanical guy and it's going down to electronics.
00:34:17.490 --> 00:34:21.772
If you're an electronics guy and it's going down the mechanical guy for example.
00:34:22.287 --> 00:34:27.620
Okay, that's a very very good way to play the confirm your understanding of the product itself.
00:34:27.939 --> 00:34:29.331
Okay, now here's a good one.
00:34:29.550 --> 00:34:31.554
Okay, create one source source of truth.
00:34:31.680 --> 00:34:34.844
Okay, now what do I mean by that?
00:34:34.947 --> 00:34:36.830
There's one single document that is the Bible.
00:34:37.219 --> 00:34:41.539
Okay, now what I'm talking about here is obviously right the requirement document. Okay.
00:34:42.330 --> 00:34:43.594
Now, this is something that we do.
00:34:44.267 --> 00:34:48.934
We go back to that product requirement document and this is why we
00:34:49.191 --> 00:34:51.812
communicate with the customer so much on this particular document.
00:34:52.209 --> 00:34:56.819
We make sure that every single line, I mean, every single line is understood
00:34:57.274 --> 00:35:01.148
and challenged with the customer because that is our single source of truth.
00:35:01.395 --> 00:35:05.645
That is the product written down line by line, bullet point by bullet point.
00:35:06.190 --> 00:35:10.535
And not just it's blue, it's what panone color, right?
00:35:10.686 --> 00:35:11.721
Is it soft touch?
00:35:12.082 --> 00:35:12.904
Is it molded?
00:35:13.037 --> 00:35:13.590
Is it painted?
00:35:13.736 --> 00:35:14.455
Is it whatever the case may be?
00:35:15.112 --> 00:35:17.436
So much detail in that particular document.
00:35:17.784 --> 00:35:20.047
It is the single source of truth.
00:35:20.385 --> 00:35:22.287
Make sure your product requirement document is as detailed.
00:35:22.630 --> 00:35:26.479
I mean as detailed as possible because everybody should come back to
00:35:26.761 --> 00:35:29.896
that document to cross check this is what the function said.
00:35:30.069 --> 00:35:31.210
Yes, it does. Okay.
00:35:31.558 --> 00:35:33.995
Regardless of what that is. Okay.
00:35:34.161 --> 00:35:37.823
And again, communication that is where we'll be basing our communication from.
00:35:37.925 --> 00:35:39.360
Go back to the customer.
00:35:39.522 --> 00:35:45.046
Challenge as it's passing down, ask questions, make sure everybody's understood what's being passed around. Okay.
00:35:45.330 --> 00:35:46.579
And finally, document changes.
00:35:46.932 --> 00:35:51.643
Well, I've seen some issues here in the past in my how many years been doing this. Mhm.
00:35:52.053 --> 00:35:54.208
They nearly go away my age.
00:35:54.612 --> 00:35:58.873
If there's a product in development stage, okay, and we need to make
00:35:59.725 --> 00:36:03.307
a design change, okay, the best thing to do is change it quickly.
00:36:03.420 --> 00:36:07.053
In other words, rapid iteration, okay, because that way you can test
00:36:07.456 --> 00:36:11.727
and test and test and test until you got something that's working.
00:36:11.940 --> 00:36:12.507
Okay, perfectly okay.
00:36:13.371 --> 00:36:13.821
As long as everything's documented down.
00:36:14.053 --> 00:36:15.701
Version one included this.
00:36:15.928 --> 00:36:18.460
Version two, no, it didn't work.
00:36:18.750 --> 00:36:19.481
Version three, no, it didn't work.
00:36:19.592 --> 00:36:22.560
Version four, wow, we're getting there. Okay.
00:36:22.715 --> 00:36:25.222
So, we're documenting down every change that we're doing. Okay.
00:36:25.394 --> 00:36:29.787
formally, okay, within R&D to make sure that the product gets from
00:36:30.381 --> 00:36:31.688
not working to exceptionally working.
00:36:31.849 --> 00:36:35.436
Okay, now once we go to pre-production stage, right, that's a different
00:36:35.584 --> 00:36:40.072
ball game because now we've released products into tooling, suppliers have produced parts
00:36:40.618 --> 00:36:43.081
and we're starting to build that on the production line.
00:36:43.457 --> 00:36:44.760
In other words, it's pre-roduction. Okay.
00:36:44.866 --> 00:36:50.246
If there's a change and that gets introduced without any formal system, let's say,
00:36:50.633 --> 00:36:55.298
and I say, well, actually, I don't I don't want this black anymore.
00:36:55.878 --> 00:36:57.309
I want I want the white one. Okay.
00:36:58.047 --> 00:36:59.563
So, all right. No problems.
00:36:59.693 --> 00:37:01.921
R&D white crossed out black. Put white.
00:37:02.542 --> 00:37:06.588
That gets released, sent down to the purchasing team, purchasing send it off
00:37:06.708 --> 00:37:09.431
to the customer, and everything comes in white.
00:37:09.869 --> 00:37:11.290
Goes into the warehouse.
00:37:11.766 --> 00:37:16.385
warehouse then and get an order for we need to build another 10,000 of these mouse.
00:37:16.600 --> 00:37:17.050
Okay, no problems.
00:37:17.766 --> 00:37:20.169
So, they're just going to pick the boxes.
00:37:20.431 --> 00:37:21.135
They go down.
00:37:21.656 --> 00:37:24.205
Half of them are white, half of them are black.
00:37:24.880 --> 00:37:26.207
Now, what's going on?
00:37:27.233 --> 00:37:28.348
What What do you want?
00:37:28.479 --> 00:37:29.423
White or black?
00:37:29.783 --> 00:37:30.803
Which one's correct?
00:37:31.061 --> 00:37:31.511
Okay.
00:37:31.511 --> 00:37:33.809
Well, the answer is whatever, you know, because we don't know.
00:37:34.424 --> 00:37:38.161
It wasn't formally identified within the system that we're going to go from
00:37:38.316 --> 00:37:42.138
white to black or black to white or whatever the change is.
00:37:42.682 --> 00:37:46.022
There has to be a system in place that captures any change.
00:37:46.143 --> 00:37:49.178
I mean any change a screw going from 2 mm to 3 mm
00:37:50.892 --> 00:37:52.357
that can throw the whole system out.
00:37:52.921 --> 00:37:56.666
Now everybody knows this is the ECR engineer and change request.
00:37:56.959 --> 00:37:58.734
Okay, that's one terminology for it.
00:37:59.729 --> 00:38:01.552
But it has to be in place. Okay.
00:38:01.927 --> 00:38:05.556
As soon as you go to tooling, anything after that has to have
00:38:06.367 --> 00:38:10.175
formal change request and it just go through the process change.
00:38:10.288 --> 00:38:11.046
Why is it changing?
00:38:11.420 --> 00:38:11.870
Okay.
00:38:12.712 --> 00:38:13.423
How much is it going to change?
00:38:13.697 --> 00:38:14.863
What's the cost?
00:38:15.624 --> 00:38:16.074
What about the inventory level?
00:38:16.674 --> 00:38:17.819
Is there any scrap involved?
00:38:18.047 --> 00:38:18.497
Yeah.
00:38:18.497 --> 00:38:19.606
What's the lead time?
00:38:19.976 --> 00:38:21.030
What about production?
00:38:21.238 --> 00:38:22.391
Are we in continuous production?
00:38:22.512 --> 00:38:26.340
How's that going to affect the uh sort of the work in progress?
00:38:26.666 --> 00:38:29.463
All this right is managed through that system. Okay.
00:38:29.606 --> 00:38:33.281
and it's easily understood and all the answers are there but
00:38:33.456 --> 00:38:38.259
if it's not in the system you got chaos I mean absolute disaster
00:38:38.510 --> 00:38:42.714
okay you have to have a formal document change and again that's all about communication.
00:38:42.857 --> 00:38:47.681
well sounds like common sense right but it does no doubt people could come
00:38:48.476 --> 00:38:51.499
as serious cropper and have done from this kind of thing
00:38:51.782 --> 00:38:55.653
because all it takes is a is a sort of a voice note
00:38:55.842 --> 00:39:00.123
on WhatsApp or a straight email and somebody's like, "Oh, right. Yeah, okay.
00:39:00.665 --> 00:39:04.524
I got to change that." And then it doesn't it doesn't get logged
00:39:04.921 --> 00:39:06.890
and everyone else doesn't know what's going on.
00:39:07.022 --> 00:39:08.190
So, yeah, absolutely.
00:39:08.337 --> 00:39:12.439
It's definitely sounds simple, but it's totally worth reminding everybody of.
00:39:12.600 --> 00:39:13.385
Yes. Yes. Yes. Okay. It is.
00:39:14.048 --> 00:39:19.801
So, but I just uh the start of the program I I did say
00:39:19.997 --> 00:39:22.865
that um and we've experienced this in house.
00:39:23.036 --> 00:39:28.096
Now let me explain that because I don't want anybody going hold on
00:39:28.269 --> 00:39:33.749
a minute Paul you said that you experience but you didn't explain what
00:39:33.874 --> 00:39:39.126
so this hopefully I'll catch this in time this again you know working
00:39:39.443 --> 00:39:44.785
with a Chinese team here in China we got call it western companies
00:39:45.175 --> 00:39:50.450
western c customers coming in regardless where US or Europe doesn't matter okay
00:39:51.198 --> 00:39:55.692
or other countries they come in basically it was the an email communication came in.
00:39:55.921 --> 00:40:01.608
Sometimes our guys can't read English very well and one of the uh
00:40:02.119 --> 00:40:05.618
sort of the people who use the the app.
00:40:05.752 --> 00:40:08.963
They then made some interpretations. Okay.
00:40:09.187 --> 00:40:13.747
And went off and passed that information on to the R&D guy
00:40:14.065 --> 00:40:16.178
and basically said, "Oh, okay.
00:40:17.029 --> 00:40:19.993
So, you want this component a little bit bigger." Okay.
00:40:20.719 --> 00:40:25.238
Well, by the time it got back to the customer, luckily this just
00:40:25.698 --> 00:40:28.048
very very early stages of concept development.
00:40:28.382 --> 00:40:34.227
Okay, the actual product stuck out the top of the the component
00:40:34.647 --> 00:40:37.588
that was interpreted right stuck out the top of the product.
00:40:37.701 --> 00:40:40.845
Okay, clearly that's that's not the case.
00:40:41.195 --> 00:40:48.505
Okay, so it was an early case of like misunderstanding or mis uh misunderstanding from the translation. Okay.
00:40:48.634 --> 00:40:53.219
And when it went into design, they literally said, "Oh, okay.
00:40:53.507 --> 00:40:58.423
You want this product this big, but it's going to stick out the top.
00:40:58.992 --> 00:41:04.395
Um, and they didn't use their logic in this particular case." And sent
00:41:04.994 --> 00:41:06.170
that back to the customer.
00:41:06.917 --> 00:41:13.206
Customer said, "No, that's not exactly what I want." But we got that cleared up very easily.
00:41:13.549 --> 00:41:16.369
Now, again, yes, we did experience that.
00:41:16.724 --> 00:41:22.020
But the key thing is we went back to the customer very quickly
00:41:22.128 --> 00:41:25.587
and said, "Look, we've got an issue here.
00:41:25.940 --> 00:41:27.152
I think there's something wrong.
00:41:27.275 --> 00:41:29.348
Okay, let's clear this up.
00:41:29.559 --> 00:41:31.813
Okay, and then we move forward.
00:41:31.919 --> 00:41:37.635
So again, it's a case of like making sure all the commission go
00:41:38.061 --> 00:41:40.625
communication goes back to the customer at all times.
00:41:41.470 --> 00:41:45.116
Because of this particular case, everything was like, oh no problems.
00:41:45.216 --> 00:41:50.413
After the meeting, we're all cleared up and we moved on.
00:41:50.961 --> 00:41:56.776
But again, this is communication plan that managed to save this particular case.
00:41:57.243 --> 00:42:00.837
If it hadn't, can you imagine if we didn't talk to the customer
00:42:00.952 --> 00:42:04.372
and we continued down that road?
00:42:05.057 --> 00:42:09.203
Okay, six months worth of delay, you know, more cost, etc., etc., etc., right?
00:42:09.453 --> 00:42:15.097
In this case, it was like a two-day delay with respect to
00:42:15.353 --> 00:42:20.611
well, not a delay even, but it was two days before we actually
00:42:20.889 --> 00:42:26.292
went back to the customer because that's how quick we actually communicate with
00:42:26.404 --> 00:42:28.519
people is, oh, we found an issue.
00:42:28.638 --> 00:42:30.603
Okay, communicate always, always, always.
00:42:31.378 --> 00:42:35.502
And and I think that's a great way to finish off because
00:42:35.969 --> 00:42:40.605
that really sort of kind of proves the point, right?
00:42:40.875 --> 00:42:46.499
And so for for me, what I'm taking from this is documenting is great.
00:42:46.808 --> 00:42:51.341
Obviously, that's very important and I like having the sort of one master
00:42:51.803 --> 00:42:55.569
PRD document which which everybody it's kind of the gospel.
00:42:55.999 --> 00:43:00.303
Um but also actually having the validation of what you shared.
00:43:00.491 --> 00:43:03.436
So okay, I'm giving you this document.
00:43:03.583 --> 00:43:07.294
This is what we need for the next step.
00:43:07.629 --> 00:43:10.391
Now, do you understand what what's going on?
00:43:10.541 --> 00:43:15.359
You know, can you play it back to me as it were?
00:43:15.559 --> 00:43:19.624
And that's how you're going to avoid your delays and and costs and
00:43:20.321 --> 00:43:22.805
and the rest of it.
00:43:22.967 --> 00:43:27.659
So, some of the things we dig into are quite complex,
00:43:28.426 --> 00:43:32.634
but this one is kind of common sense in a way, but
00:43:33.098 --> 00:43:38.208
if you don't think about it or you didn't think about it yet,
00:43:38.933 --> 00:43:42.259
then it's something that could be easy to get wrong. So, yep.
00:43:42.515 --> 00:43:47.356
I think great to dig into it today, Paul. Thanks.
00:43:47.558 --> 00:43:50.767
Check out the resources, guys, in the show notes.
00:43:50.905 --> 00:43:52.452
There'll be links to other helpful things.
00:43:53.201 --> 00:43:55.775
We'll be back next week.
00:43:55.930 --> 00:43:57.898
We will see you then.
00:43:58.247 --> 00:44:03.969
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