이 팟캐스트 소개 🔗
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
최신 에피소드 🔗
Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue.
Listen to part 1 for a higher-level discussion. This episode goes more into the nitty gritty of execution detail that is as crucial to success as it is frequently ove…
이전 에피소드 🔗
Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind using them to generate cold hard cash?
Nathan Siekieski is an entrepreneur who has been through the throws of the business world, for better and fo…
Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it?
Preston Rutherford was Sho…
Brain hurt scale = 6/10.
Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this discussion is suitable for anyone and everyone in the industry. Including senior non-marketing executives who approve/fund the function through to t…
Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines aside, what was the real growth story behind their success? What are the dynamics of the MMM industry and as we both peer into the future of AI, measu…
Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well.
Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model.
B…
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic.
In this wide-ranging interview we separate fact from fiction about everything from br…
Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way?
We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative prod…
Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution mindset into something far more world-leading and sophisticated.
Where part 1 of the Digital Marketing Apocalypse series focused on the technical an…
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