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While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits.
Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.
Learn more at https://dosist.com
Key Takeaways:
- Gunner’s background in cannabis and how he came to start Dosist
- An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices
- How taking the guesswork out of cannabis is attracting more people to the category
- Variables that are important to luxury brand consumers
- Customer reactions to Dosist’s new dose pen and dose dial
- The thought process behind Dosist’s high-end yet minimalist retail environment
- Why Gunner believes brick and mortar stores remain valuable in the age of online shopping
- Where Dosist is in the capital-raising process
- How Gunner is planning to evolve Dosist in the coming years as consumer preferences change
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