Generosity as a Business Model With Jeanna Roach

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We have defined our culture in such a way that allows us to live out our purpose, you
know, why we exist, why we're in the marketplace to begin with.

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And that really helps us kind of understand what people should join, what people should be
celebrated in an organization, and then maybe what people we need to separate with.

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Thanks for coming back.

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listen, we're having so much fun with Mary Beth.

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We're just gonna keep having her.

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And Mary Beth, think at this point, it's just us, right?

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Like maybe this is just our podcast.

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Maybe it is.

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Hey, you know what?

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Any day I get to talk to you, Amy, is a good day in my book.

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So let's keep it rolling.

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I love it.

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I love it.

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I think Jeff will probably, you know, wanna slightly, you know, scooch his way back in
when he gets back.

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But until then, we'll keep the C1.

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Sounds good to me.

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We know you got the running thing down, right?

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We know that's a talent that you have.

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But do you have...

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other hidden talents that we might not expect?

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Can you juggle or play an instrument?

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Maybe there's something totally unexpected that I don't even know about.

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Don't make it too weird.

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Keep it, keep it nice.

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no, I'm not too weird.

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well maybe.

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I guess it's a relative term.

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let me think.

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Okay, so you asked if I could juggle the answers.

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Yes, but I juggle a soccer ball, not actual ball.

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like, okay, still impressive.

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I can't do that.

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Yeah, can still, mama's still got it over here.

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My kids just started playing soccer so I can juggle it like, I don't know, like 50, 75
times still before I get bored.

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and then the instrument I played 10 years of classical competitive piano.

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So I can definitely unironically start a story with this one time at piano camp.

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maybe that's a little nerdy.

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I not know this.

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I know you played soccer in college, but I did not know that you are a pianist.

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Yes, yes, don't ask me to pretty much tell you.

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But my hidden talent at this day and age is probably my wordle skills, but not just
wordle, but I like to play wordle, or quartle, which is four at the same time.

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Octurtle is eight and Sep, I can't even pronounce it, but Sep quartle, which is 16 puzzles
at the same time.

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So hidden talent.

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So you're doing 16 puzzles at the same time.

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Yes.

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So what do you do is you have like the alphabet or whatever down there and they have 16
puzzles and each line fills up and you have, think it's 21 guesses to get 16 puzzles.

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Right.

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Yeah.

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I don't, I don't know how I feel about that.

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I'm going be really honest.

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I'm like, yeah, I don't.

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Yeah.

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No.

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You had me at Wordle.

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I was like, yeah, me too.

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And then you started going into those other things and I'm like, no, lost you.

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No, definitely not me.

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My hidden talent is that I can grow five tomatoes for $500.

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let me know about that.

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No, I just feel like if you're a gardener, right, you spend all this time and all this
money and you're like, wow, if I had just gone to the farmer's market, I could have

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probably saved $2,000 this gardening season.

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So, but I'm just going to keep doing it.

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You know, I gotta love it.

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You gotta love being out there hot for four tomatoes.

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Right.

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That's, I guess that's what we're going to do.

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I thought you grew five tomatoes and sold them for $500 and I was like, wow.

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If I could figure that formula out, right?

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Yeah, no, I would be doing a lot better.

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No, no, no, no, no.

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There is no hobby.

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No, there is no hobby that I'm not mildly interested in that I won't spend $500 to have
all the things to do at once.

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yeah.

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And definitely, you know, it tracks people pay more for an experience than the actual
product.

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So $500 for five tomatoes.

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Hey, why not?

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It's a great experience.

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Great experience.

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Well, I want to give a special thanks to our partner for this podcast.

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Builder 365 is powered by Opendoor for Builders.

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Easy sales, smooth moves.

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You can learn more about the work they do to support home builders at opendoor.com
backslash builder 365.

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Well, Mary Beth, so this is interesting and this is probably a trend that you've been
watching as well.

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This trend towards build to rent.

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This is certainly not new.

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We've been seeing this in the last several years.

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but we're really watching it ramp up, especially in some areas.

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And I was reading an article and it was talking about that according to Parcel Labs, in
January of 2024, it'll approximately be 5.4 % in some markets that the homes being built

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are being built to rent.

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And then in some markets is even 15 % or more of the single-family homes are being built
to rent.

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What do you think about this trend?

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First off,

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Fun fact, if you look at the top 20 cities of Bill Durant in 2023, so this is last year's
stat, Greenville, South Carolina is number 12 on the list for as many, for students.

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so, you know, Bill Durant to me, it's a bit of a mixed bag, right?

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Because,

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I'm a big believer in home ownership.

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I want anybody who wants to own a home to be able to figure out a way to own a home.

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That's one of the reasons I love doing what we do.

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That being said, having a rental option that isn't necessarily that high density
apartment, giving people the security and feel of a home when they are in transitional

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stages of life, they're, you know, when you're a single.

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parent going through a divorce and you can't get your money together to own a home or
maybe you're relocating and just trying to figure out where you want to be.

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I think that having that option is fabulous for consumers.

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My biggest concern with people in general renting is just the disparity between, it like
just the gap in wealth?

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because homeowners have that net wealth of average, I know it was 396,000 the last time I
looked versus a renter only has a net average net wealth of about $10,000.

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So I'm all for giving people what they need to rent and have a great life.

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But I'm also wary of people who will rent too long and not make that jump into
homeownership.

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But hey, man, I get it depending on where you are and what stage you are.

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Homes are more expensive than ever.

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So it's a good option for some.

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What do you think?

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I agree.

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I think it's a good option and definitely a good business strategy for home builders to
diversify their portfolio.

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The other side of this that gives me a little bit of hesitation, I guess I would say, is
we already have critically low supply of housing.

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And we know that partially it's the critically low supply that's keeping pricing at a very
high level.

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So if builders are taking part of their time and attention and their resources to be doing
build for rent versus build for own, isn't that just going to continue to cripple the

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supply?

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I don't know.

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When I think build to rent,

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thinking it's the same concept only just less density than as an apartment complex and who
do you get to build apartment complex?

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Well apartment complex builders.

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So if you wanted to have that rental option for homes I mean it kind of makes sense to
call in the experts the home builders that know how to build on a tract to do it and

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certainly we've seen great profitability in business models when they sell to those
investors in that way so if a builder has more money can they give more supply?

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I don't know.

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Well, it'll definitely be something to watch to see how it does affect the supply of homes
on the market to see if it has any effect on pricing.

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But then as you say, just on the effect of livability, right?

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Just people do need housing, whether they own it or they rent it.

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So to give them another option in some markets really is a great thing to do.

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Agreed, agreed.

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So I'm so excited to share our guest with you on this podcast.

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And I know I say that every single week, but I mean it every single week.

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And this one, I don't mean any less.

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We have Gina Roach, who I am pleased to say is both a, yes, I know a professional
connection in mind, but also a personal friend.

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She is the CEO of Beaten Bow Companies, and which is the parent company of Beaten Bow
Homes, which is a private regional builder in Texas, West Texas, primarily.

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So you're not going to want to miss this one because she talks about the recipe for
success.

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And she talks about the journey to how she got to where she's going.

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And what I love about this one is her vulnerability.

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She talks about the stumbles that she has seen along the way and the setbacks that quite
frankly actually were the things that propelled her into her current position.

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Take a listen, I think you're gonna love it.

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Gina Roach, thank you so much for being on our podcast.

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I have been so excited for this interview.

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You have no idea.

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Well, I have sure missed seeing your face.

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So I was really excited just to have the opportunity.

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You what an honor.

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used to be able to see each other every quarter and go to fun dinners and it's been way
too long now.

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Yeah.

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I can't believe it's been a decade since we started with the Jeff Shore team.

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That is so crazy.

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years has been.

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I know.

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I know.

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know a lot of, a lot of change, right?

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A lot of development.

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A lot, a lot, a lot.

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lightly, think.

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Yes, yes.

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And congratulations on your still relatively new promotion to CEO of Beat'n'Bow companies.

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thank you.

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I would say still feels very new.

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yeah.

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I wonder how long that'll last.

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I mean, that could last for a little bit, I think.

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I had a friend tell me it took him about three years till he really felt like, okay, I
think...

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I think I'm now the CEO.

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Yeah.

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A three year transition.

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That about right.

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To a big job.

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You know, but I think so often people look at you and how successful you are and you've
been, and they're like, the road has probably been so smooth for her.

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And she just did this and this and this and everything worked out.

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But that's not really the case.

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I've always been so impressed with how vulnerable you have been about your story.

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And your progression, I mean, you started as a communication specialist with Beaten Bow
way back and then you worked your way up.

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But again, it wasn't always easy and there were definitely some things that happened that
maybe took a step backwards.

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Can you just kind of tell us a little bit about your journey?

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Yeah, I actually share about this a lot with our team and they have me coming in actually
at a couple of weeks to talk to every leader about this because I think we see that all

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the time with successful people and

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We just don't know their stories, but there's character building that's happening all
along for anybody to get in a leadership role.

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And so I just keep thinking the fact that I had so many setbacks allowed me to have really
good comebacks.

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And I'm kind of the comeback queen.

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I mean, know my faith really drives a lot of that.

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So I know that the Lord helped me in that, but yeah, I'll never forget.

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let's see, 2012, our company started really growing.

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And at that time, Rick Beaton-Bow, our co-founder and CEO, had decided he needed to create
an executive management team.

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And so he elevated four people out of our 11 person management team.

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That group had gotten too large, so it made sense.

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But I honestly assumed I would be one of the four.

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I couldn't even believe that they wouldn't have thought about me to be one of the four.

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So when I found out I wasn't, I think it's interesting.

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I saw that as a demotion to me.

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Not a promotion for them, but a demotion for me.

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And I didn't handle that really well.

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I didn't.

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It's not one of my finer moments, honestly, as a leader here.

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And I remember Rick Beaton-Bow, pulled me in his office one day and it's a wet in our
culture.

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We would call a 911 call.

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Like this is an emergency.

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There's not time for development here.

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You better turn it around starting, tomorrow.

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And he just said, Gina, are you submitted to the leadership of that group?

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to which I responded, 50-50.

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And you know, he still let me stay.

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He let me give him that feedback and he let me talk through that with him.

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But he also then said, well, tomorrow it has to be 100 % submitted or you just can't stay.

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And that's the truth of anywhere that you work.

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If you're not submitted and you don't trust the leadership, you should go elsewhere.

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It's not best for you to stay.

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And I wrestled with that and I remember

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looking in the mirror, just going, what is my problem?

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And at the end of the day, it really was me.

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It was my pride.

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It was my ego, a lot of things that leaders deal with, you know?

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And so I just needed to get out of my own way.

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And that changed a lot of things for me, you know?

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I was like, I love the people I work with.

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I loved my job.

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You know, I loved being in leadership.

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I love this company.

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I'm like, what is my issue?

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And really, at the end of the day, it was just me.

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And so...

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That allowed me to get the opportunity to become, you know, lead sales and marketing for
the company and then bring the Jeff Shore team to Beatonville Homes, which was our only

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business at the time.

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But I was beeping of sales and marketing for a while.

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And then guess what?

226
00:13:24,760 --> 00:13:34,234
There was another setback and I was demoted pretty, I mean, a layer, but it felt like more
than that to me.

227
00:13:34,412 --> 00:13:37,532
But now I was on a team with people that I had hired most of them.

228
00:13:37,532 --> 00:13:41,004
I had led most of them and now we're team members.

229
00:13:41,284 --> 00:13:48,386
It's awkward to be team members and then be elevated to one, but it's really awkward when
you're like this and now you're like this.

230
00:13:48,466 --> 00:13:50,827
Cause kind of nobody wants how to act.

231
00:13:52,047 --> 00:13:58,949
But I just knew I didn't do it well the first time when I thought that their promotion
meant a demotion for me.

232
00:13:58,949 --> 00:14:01,070
And this was actually a real demotion.

233
00:14:01,322 --> 00:14:02,413
And I just committed it.

234
00:14:02,413 --> 00:14:03,804
I wasn't going to do that again.

235
00:14:03,804 --> 00:14:09,188
You know, that I knew everybody in the organization was watching how I handled this.

236
00:14:09,188 --> 00:14:12,951
There's only two VPs in the company at the time and I was one of them.

237
00:14:12,952 --> 00:14:15,822
And so of course everyone's going, how's this going to go?

238
00:14:15,822 --> 00:14:18,597
And I just decided to walk that out really humbly.

239
00:14:18,597 --> 00:14:21,278
And I'm not going to say every day was easy.

240
00:14:21,519 --> 00:14:25,612
There was a lot of things that I learned about myself and leaned into at the time.

241
00:14:25,612 --> 00:14:30,306
But wow, that just, that changed my influence here in a way.

242
00:14:30,514 --> 00:14:32,725
that set me up for the role that I have today.

243
00:14:32,725 --> 00:14:38,728
So next thing I know, I'm, I'm just the marketing director here, you know, and I'm helping
lead that next thing.

244
00:14:38,728 --> 00:14:40,278
know I'm running our title company.

245
00:14:40,278 --> 00:14:45,224
Then Rick Beatonbo has me running our bakery and cafe and our event center.

246
00:14:45,224 --> 00:14:52,944
And then, you know, within two years, he's asking me to be the new CEO and take, you know,
his former spot.

247
00:14:53,704 --> 00:14:55,795
I just love everything about that story.

248
00:14:55,795 --> 00:14:58,156
And, know, you've certainly shared it with me before, but

249
00:14:58,156 --> 00:14:58,706
Yeah, you're right.

250
00:14:58,706 --> 00:15:04,730
mean, I think we look at you or like, well, she did this and then she did this and it was
just this upward escalation the whole time.

251
00:15:04,730 --> 00:15:09,853
you know, maybe you got lucky or maybe you worked hard, but it was just like this, this
really linear path.

252
00:15:09,853 --> 00:15:14,595
But most of the time when you're highly successful, it's not a linear path.

253
00:15:14,595 --> 00:15:21,940
But what's interesting is, you know, you said you're the comeback queen, but we know that
a lot of times setbacks can hold people back, right?

254
00:15:21,940 --> 00:15:23,400
They don't rebound.

255
00:15:23,400 --> 00:15:26,538
So, and I'm sure you've seen this on your teams as well where

256
00:15:26,538 --> 00:15:32,760
You have all the faith in somebody, but they see a setback and they just, they just don't
rebound from it.

257
00:15:32,760 --> 00:15:36,171
So the people who do rebound, like, what do you see in them?

258
00:15:36,171 --> 00:15:41,322
Like what, what is the difference between people who stay setback and people who move
forward?

259
00:15:41,882 --> 00:15:45,593
You know, I think I've thought about that a lot because I'm like, why me?

260
00:15:45,593 --> 00:15:46,864
How did this happen?

261
00:15:46,864 --> 00:15:51,465
And I think it's, because you're willing to choose something different.

262
00:15:51,465 --> 00:15:55,636
Number one, I am reflective on my own leadership.

263
00:15:56,040 --> 00:15:58,760
and honest with myself about just who I am.

264
00:15:58,760 --> 00:16:00,405
I'm a very self-aware person.

265
00:16:00,405 --> 00:16:02,102
I know my weaknesses.

266
00:16:02,102 --> 00:16:06,383
I know my strengths and I know that I'm not perfect and have blind spots.

267
00:16:06,383 --> 00:16:14,045
So think if you're willing to just continue saying yes and learn from those moments,
there's always something to learn in the Valley.

268
00:16:14,045 --> 00:16:22,957
And that is what would propel me to the next level every single time is that in the
Valley, I was going, what am I learning right now?

269
00:16:23,778 --> 00:16:25,750
And asking that question.

270
00:16:25,750 --> 00:16:27,581
And it's what would propel me to new growth.

271
00:16:27,581 --> 00:16:34,970
actually think development, best kind of people development happens in the Valley, not on
the mountaintops, not in successes.

272
00:16:34,970 --> 00:16:45,817
And so if you'll look at it that way and you won't let it just keep you stuck down in the
Valley, you can really make some really major changes in your life that people around you

273
00:16:45,817 --> 00:16:49,098
are watching and it inspires them to do the same.

274
00:16:50,464 --> 00:16:51,955
Yeah, no, I mean, I totally agree.

275
00:16:51,955 --> 00:16:57,158
And I look at Beat'n'Bow and y'all just do, you have great people and you develop great
people.

276
00:16:57,158 --> 00:17:01,341
And, you know, I had the privilege of working very closely with y'all for years.

277
00:17:01,341 --> 00:17:05,794
Not as closely now, of course, but I've always been impressed by how Beat'n'Bow operates.

278
00:17:05,794 --> 00:17:09,667
And I've had people across the country say, you know, Beat'n'Bow, can you get us in?

279
00:17:09,667 --> 00:17:11,020
Can we go and visit with them?

280
00:17:11,020 --> 00:17:12,218
Y'all have always been so gracious.

281
00:17:12,218 --> 00:17:16,581
Your doors have always been open, but y'all just do things a little differently, right?

282
00:17:16,581 --> 00:17:18,532
Like all the builders say we're different.

283
00:17:18,532 --> 00:17:19,874
And I'm like, sure you are.

284
00:17:19,874 --> 00:17:23,345
But Beanbow really is, Beanbow really is different, isn't it?

285
00:17:23,345 --> 00:17:27,517
Yeah, I think everything about us is different.

286
00:17:27,517 --> 00:17:31,719
Honestly, we all play by the rule books.

287
00:17:31,719 --> 00:17:36,000
know, we have really learned who we are.

288
00:17:36,641 --> 00:17:45,284
We have defined our culture in such a way that allows us to live out our purpose, you
know, why we exist, why we're in the marketplace to begin with.

289
00:17:45,284 --> 00:17:49,806
And that really helps us kind of understand what people should join.

290
00:17:50,048 --> 00:17:58,580
what people should be celebrated in an organization and then maybe what people we need to
separate with because we're just kind of quirky.

291
00:17:58,681 --> 00:18:02,352
But we really have a strong culture and it is very different.

292
00:18:02,352 --> 00:18:04,378
We don't look at things the same.

293
00:18:04,378 --> 00:18:07,373
You know, I think one example is we're really open-handed.

294
00:18:07,373 --> 00:18:10,014
When people want to come, we share everything.

295
00:18:10,014 --> 00:18:12,495
That's just who we are.

296
00:18:12,495 --> 00:18:15,335
We feel so blessed, like beyond measure.

297
00:18:15,335 --> 00:18:17,666
And so we don't have anything to hide.

298
00:18:17,666 --> 00:18:20,557
Transparency is kind of core to who we are.

299
00:18:20,557 --> 00:18:22,027
It's in our pricing.

300
00:18:22,027 --> 00:18:27,089
It's in our partnerships really with trade partners and other business owners.

301
00:18:27,089 --> 00:18:29,009
And we operate with transparency.

302
00:18:29,009 --> 00:18:34,861
We request that of any sort of partner, but yeah, we're just different in every single
way.

303
00:18:34,861 --> 00:18:37,291
felt like sometimes we're like the odd ducks.

304
00:18:37,291 --> 00:18:39,842
Yeah, but the odd ducks that are, successful.

305
00:18:39,842 --> 00:18:43,173
So we better watch the odd duck cause something, something's working out there.

306
00:18:43,173 --> 00:18:47,672
So I'm going to hit on a few of those because I think that the audience would find some of
those fascinating.

307
00:18:47,672 --> 00:18:50,505
So you even just said we're an open book and we will share.

308
00:18:50,505 --> 00:18:57,931
And y'all have actually very much done that with other startup home building companies in
other states that you have no financial attachment to.

309
00:18:57,931 --> 00:19:01,454
You're like, here's our stuff, here's our plans, here's how we do it, right?

310
00:19:01,454 --> 00:19:02,325
Is that true?

311
00:19:02,325 --> 00:19:03,615
Am I getting it right?

312
00:19:03,615 --> 00:19:05,227
Yeah, I mean, it is true.

313
00:19:05,227 --> 00:19:11,222
You know, our purpose statement, and I think that's important for any business is that
they understand why they exist.

314
00:19:11,330 --> 00:19:15,202
And we talk about this a lot and it's because, you know, purpose drives plans.

315
00:19:15,202 --> 00:19:17,714
It drives decision-making and activities.

316
00:19:17,714 --> 00:19:20,375
And we have a faith-based purpose.

317
00:19:20,375 --> 00:19:21,676
That's who we are.

318
00:19:21,896 --> 00:19:26,029
You know, we want to reveal God and His kingdom through our work in the marketplace.

319
00:19:26,029 --> 00:19:32,903
And so that drives some of our kind of crazy looking decisions to people outside of the
organization.

320
00:19:32,903 --> 00:19:39,156
And one of them is if we're going to do that through our work in the marketplace, then
Rick Biedenbaugh was challenged.

321
00:19:39,182 --> 00:19:51,342
in 2011 to give everything that we had away freely to two individuals in Joplin, Missouri,
who wanted to rebuild their city that they loved and cared for after it was just ravished

322
00:19:51,342 --> 00:19:52,202
by the tornado.

323
00:19:52,202 --> 00:19:57,552
know, something like 4,000 buildings were just toppled through that tornado.

324
00:19:57,552 --> 00:20:03,042
And so that just kind of began this journey of really giving away very freely.

325
00:20:03,042 --> 00:20:07,050
And we talk about that story all the time, because that was a challenging one for me.

326
00:20:07,050 --> 00:20:10,112
Actually, I was the marketing manager at the time.

327
00:20:10,413 --> 00:20:18,601
I think I had worked here maybe four or five years and I got a call from one of the
individuals at that home building company and he said, Hey Gina, Rick told me to, that you

328
00:20:18,601 --> 00:20:21,723
would be willing to give us the website.

329
00:20:21,764 --> 00:20:24,867
And I'm like, this is a six figure deal.

330
00:20:24,867 --> 00:20:29,120
We have all new graphic renderings, all new floor plans, new logo, new site.

331
00:20:29,120 --> 00:20:33,484
mean, this is just a major investment financially and in our time.

332
00:20:34,178 --> 00:20:35,719
And I thought, well, what if we want to go?

333
00:20:35,719 --> 00:20:38,361
What if there's so many what ifs in my mind?

334
00:20:38,442 --> 00:20:41,304
Is like, hey, I'm to call Rick real quick.

335
00:20:41,304 --> 00:20:42,585
I'll come right back.

336
00:20:42,585 --> 00:20:43,686
Yeah.

337
00:20:43,686 --> 00:20:44,576
To which I did.

338
00:20:44,576 --> 00:20:51,402
And Rick said, Gina, the Lord told me to give them everything freely and that this would
be my ministry in Missouri.

339
00:20:51,402 --> 00:20:54,635
And that changed everything for me.

340
00:20:54,635 --> 00:20:56,746
And especially as we began to walk that out.

341
00:20:56,746 --> 00:20:58,788
I mean, that call was really odd for me.

342
00:20:58,788 --> 00:21:02,101
I had been in a business world and I thought nobody does that.

343
00:21:02,101 --> 00:21:03,802
Why would you give away?

344
00:21:04,086 --> 00:21:05,997
All this, you know, important information.

345
00:21:05,997 --> 00:21:11,089
To me, it's like my mom is Italian and we have this spaghetti sauce recipe in our family.

346
00:21:11,210 --> 00:21:15,762
And I'm 44 years old and she just gave it to me in the past two years.

347
00:21:15,762 --> 00:21:18,114
You know, it's like, that's so great.

348
00:21:18,114 --> 00:21:24,297
And that's how, that's how people are with their business processes and all their things,
you know, they want to hold it really tightly.

349
00:21:24,297 --> 00:21:32,181
And, Rick just started teaching us how to like, I mean, I have to say it was more like
peeling my hand, you know, finally give it away.

350
00:21:32,181 --> 00:21:33,932
And here's what is so cool.

351
00:21:34,158 --> 00:21:41,438
This year they were ranked number 79 on the top 100 home builders in the nation and they
are growing.

352
00:21:41,438 --> 00:21:43,238
They just acquired another home builder.

353
00:21:43,238 --> 00:21:44,798
They are growing ways.

354
00:21:44,798 --> 00:21:46,458
They are giving back to their community.

355
00:21:46,458 --> 00:21:47,238
They're loving people.

356
00:21:47,238 --> 00:21:49,928
They're better than we ever could have.

357
00:21:49,928 --> 00:21:50,698
And guess what?

358
00:21:50,698 --> 00:21:53,978
We have grown exponentially since then.

359
00:21:53,978 --> 00:21:57,558
I think at that time we were maybe closing 400 homes.

360
00:21:57,558 --> 00:22:00,798
We'll close more than 2000 homes this year.

361
00:22:00,798 --> 00:22:03,780
So it's like nothing was taken from us.

362
00:22:04,326 --> 00:22:04,787
Right.

363
00:22:04,787 --> 00:22:05,648
And Rick did.

364
00:22:05,648 --> 00:22:10,823
worked one week every month for two years straight to teach them everything he knew.

365
00:22:10,823 --> 00:22:15,196
And then he did it two more times with two other home builders.

366
00:22:15,317 --> 00:22:16,578
It's pretty cool.

367
00:22:16,578 --> 00:22:17,379
That really is.

368
00:22:17,379 --> 00:22:19,250
It's a story like no other.

369
00:22:19,250 --> 00:22:22,103
I don't know of anybody else who's done anything like that.

370
00:22:22,103 --> 00:22:25,866
But let's just continue on with the things that make y'all a little different.

371
00:22:25,866 --> 00:22:26,897
Your pricing.

372
00:22:26,897 --> 00:22:30,730
And I remember when I came in as a consultant, I'm like, I'm sorry, we're doing what now?

373
00:22:30,746 --> 00:22:35,379
because you had demand and you had these wait lists and I had to help your salespeople
figure out to talk about it.

374
00:22:35,379 --> 00:22:36,069
And I go, I don't know.

375
00:22:36,069 --> 00:22:36,800
Here's a crazy thought.

376
00:22:36,800 --> 00:22:38,291
Let's just rise prices, right?

377
00:22:38,291 --> 00:22:42,449
Like that's how most people will temper volume is like they raise prices and you're like,
no, we don't do that.

378
00:22:42,449 --> 00:22:43,814
And I'm like, I'm sorry, what?

379
00:22:43,814 --> 00:22:46,355
And you're like, no, that's not what we do.

380
00:22:46,355 --> 00:22:54,080
And so talk a little bit about your pricing model and your commitment to affordable
housing in West Texas.

381
00:22:54,880 --> 00:22:57,804
Yeah, that is just our bread and butter.

382
00:22:57,804 --> 00:23:01,017
We, that is the customer we love to serve.

383
00:23:01,017 --> 00:23:04,289
You know, I'm not sure it's always about just the product itself.

384
00:23:04,289 --> 00:23:11,626
It's about the people that that's going to be the background to all their major memories,
you know, and that has been so sweet.

385
00:23:11,626 --> 00:23:16,240
There was a time that we built, you know, larger than 3000 square feet in our city.

386
00:23:16,240 --> 00:23:21,014
And we stopped doing that because we realized we actually weren't that great at that.

387
00:23:21,014 --> 00:23:26,210
First time home buyers really was kind of where our heart was in our niche, you know, so.

388
00:23:26,210 --> 00:23:27,811
We love that so much.

389
00:23:27,811 --> 00:23:30,872
so we employ a cost plus model.

390
00:23:30,872 --> 00:23:37,075
Rick Beatonbo was a highly systematized and rigorous about cost type of leader.

391
00:23:37,075 --> 00:23:39,896
He always had a pulse on what was going on.

392
00:23:39,896 --> 00:23:47,819
You know, he just passed December of 2023 from cancer, but I'm just telling you, he still
knew how much we were paying for She Rock.

393
00:23:47,819 --> 00:23:53,622
He still knew how much your frame was costing any time he was with that Beatonbo homes
team.

394
00:23:53,622 --> 00:23:54,446
And so.

395
00:23:54,446 --> 00:23:55,506
That's just who we are.

396
00:23:55,506 --> 00:23:57,786
So if costs go up, then price goes up.

397
00:23:57,786 --> 00:24:01,126
But if cost goes down, then price goes down.

398
00:24:01,126 --> 00:24:03,986
And what is so fascinating about that?

399
00:24:03,986 --> 00:24:07,176
I was talking with someone recently, and so they're going, how are you guys?

400
00:24:07,176 --> 00:24:08,586
What's going on?

401
00:24:08,586 --> 00:24:12,386
You know, there's any type of recession or issues in the marketplace.

402
00:24:12,386 --> 00:24:16,506
We tend to win out because we both focus on cost.

403
00:24:16,506 --> 00:24:20,684
Since 1992, Rick instilled that NSM.

404
00:24:20,684 --> 00:24:22,385
And that kind of drives people crazy too.

405
00:24:22,385 --> 00:24:27,787
That is how we're a little bit different because we're going to ask our trade partners
what their costs are.

406
00:24:27,787 --> 00:24:31,228
And, we just want to be transparent about all of it.

407
00:24:31,228 --> 00:24:34,560
And it's because we're not scraping off anything extra.

408
00:24:35,020 --> 00:24:37,061
The cost is that the margin is this.

409
00:24:37,061 --> 00:24:42,383
And so that's how we come to the price and we show the price on the website and you can
get a home.

410
00:24:42,383 --> 00:24:44,404
We are very specific about this.

411
00:24:44,404 --> 00:24:49,494
You should be able to get a home for whatever we advertise on our website.

412
00:24:49,494 --> 00:24:54,367
And when we get that wrong, we are not happy when that formula is not adding up correctly.

413
00:24:54,367 --> 00:25:00,141
Somehow we'll change right quickly because we want people to be able to have a home.

414
00:25:00,261 --> 00:25:00,932
Each of us.

415
00:25:00,932 --> 00:25:03,103
have a story about by my first beaten bow home.

416
00:25:03,103 --> 00:25:05,099
I never thought I would do that.

417
00:25:05,099 --> 00:25:07,646
And I was in an awful situation in an apartment.

418
00:25:07,646 --> 00:25:12,009
And it's those stories that really drive us to hold tight to our costs.

419
00:25:12,009 --> 00:25:17,773
And you'll even if, they haven't closed, if they're backlog and you take a price cut, they
get the price cut, right?

420
00:25:17,773 --> 00:25:18,554
They do.

421
00:25:18,554 --> 00:25:19,374
Yeah.

422
00:25:19,374 --> 00:25:21,384
We just, here's, it's really simple.

423
00:25:21,384 --> 00:25:25,384
go, if that was us, what do we wish that a home builder would do?

424
00:25:25,384 --> 00:25:27,754
And then we just go do that.

425
00:25:27,774 --> 00:25:29,954
For us, it's loving your neighbor.

426
00:25:29,954 --> 00:25:35,314
And it's like, man, if that was my mom in that home, what would I hope that we would do
for her?

427
00:25:35,314 --> 00:25:36,484
And then we go do that.

428
00:25:36,484 --> 00:25:39,074
I mean, sometimes it's literally that simple.

429
00:25:39,074 --> 00:25:41,594
And they're like, man, how else we could do that?

430
00:25:41,594 --> 00:25:44,234
I mean, I know, look, the cost might not have changed.

431
00:25:44,234 --> 00:25:48,910
We might lose a little bit of margin on that, but if they could come back.

432
00:25:48,910 --> 00:25:53,720
the next day and write a contract on a home and get that price, then we should honor it.

433
00:25:53,720 --> 00:25:55,590
Even for those in contract.

434
00:25:55,590 --> 00:25:56,010
It's funny.

435
00:25:56,010 --> 00:26:04,250
I was just with a builder a few weeks ago and I was doing some consulting work and they
had a practice that I sort of disagreed with and we kind of bantered back and forth about

436
00:26:04,250 --> 00:26:04,790
it a little bit.

437
00:26:04,790 --> 00:26:08,130
And I just said, listen, it's your company and you're going to make the decision.

438
00:26:08,130 --> 00:26:09,460
But here's what I might recommend.

439
00:26:09,460 --> 00:26:11,950
Get your operations team together again.

440
00:26:11,950 --> 00:26:14,190
Revisit this, but do me a favor.

441
00:26:14,190 --> 00:26:16,342
Pull an empty chair up to the table.

442
00:26:16,342 --> 00:26:20,705
and picture the buyer sitting in that chair and see if you would still make those same
decisions.

443
00:26:20,926 --> 00:26:23,668
And I will tell you that the sales leader called me a week later.

444
00:26:23,668 --> 00:26:25,460
She goes, yes, you did it.

445
00:26:25,460 --> 00:26:27,031
We got it changed.

446
00:26:27,031 --> 00:26:33,958
she was like, if they could be in that room with us and they would hear how we went about
it, you know, not, we say that all the time.

447
00:26:33,958 --> 00:26:37,571
Like we're not saying anything in there that we wouldn't share, you know?

448
00:26:37,571 --> 00:26:39,543
And so how would they feel about that?

449
00:26:39,543 --> 00:26:40,934
Yeah, I just love that.

450
00:26:40,934 --> 00:26:41,563
All right.

451
00:26:41,563 --> 00:26:43,976
Well, let's just keep taking off the ways you're different.

452
00:26:44,302 --> 00:26:48,704
You know, when this, when this NAR thing came out, everybody was freaking out.

453
00:26:48,704 --> 00:26:53,126
But again, this is an area where you're a little different than a lot of builders.

454
00:26:54,426 --> 00:26:55,887
Quite a story right now.

455
00:26:55,887 --> 00:26:59,698
And Ron Beaton-Mo would always say, we don't employ realtors.

456
00:26:59,698 --> 00:27:02,649
And I would say we don't employ them full-time.

457
00:27:02,710 --> 00:27:05,411
And the reason is, we love realtors.

458
00:27:05,411 --> 00:27:07,542
You know, we don't resell any of our homes.

459
00:27:07,542 --> 00:27:09,372
So those all go into the marketplace.

460
00:27:09,372 --> 00:27:13,582
We are the, we are the most affordable builder in every market.

461
00:27:13,582 --> 00:27:14,782
that we are in.

462
00:27:14,782 --> 00:27:18,522
And so that means there's opportunity for them to sell those homes.

463
00:27:18,522 --> 00:27:20,942
It's just that they're a real cost.

464
00:27:20,942 --> 00:27:26,842
And if you're a cost plus builder, every dollar, I mean, I cannot tell you, it is
excruciating.

465
00:27:26,842 --> 00:27:29,922
We fight over pennies here.

466
00:27:29,922 --> 00:27:33,842
And it's because we know how important that is to the customer.

467
00:27:33,842 --> 00:27:38,166
And we know, you know, the National Association of Home Builders sends out.

468
00:27:38,166 --> 00:27:45,753
This report annually, it says for every thousand dollars you increase in price, how many
people in the market now are not able to afford your homes?

469
00:27:46,294 --> 00:27:50,739
We do not want that ever to be a barrier for someone to have a home.

470
00:27:50,739 --> 00:27:53,271
so it's not that we don't love them.

471
00:27:53,271 --> 00:27:54,513
We love our realtor friends.

472
00:27:54,513 --> 00:28:01,649
And right now we do partner with some, you know, when we have some homes that are sitting
for a while, we have partnerships with them.

473
00:28:02,624 --> 00:28:04,665
And so we just, but we're going to negotiate that.

474
00:28:04,665 --> 00:28:06,376
We are negotiators at heart.

475
00:28:06,376 --> 00:28:07,217
That's who we are.

476
00:28:07,217 --> 00:28:09,758
We negotiate with trade partners upfront.

477
00:28:09,758 --> 00:28:15,841
And that's where that negotiation happens so that we never have to negotiate on the back
end of a contract with the customer.

478
00:28:15,841 --> 00:28:23,805
And so we do that in that area as well, because they're coming, it's a partnership and
that cost, the buyer pays for it.

479
00:28:23,906 --> 00:28:32,160
I laughed one time because somebody told me, valet parking is free at Roos-Cris and I'm
like, that's key.

480
00:28:34,595 --> 00:28:36,767
You're paying for that free shipping.

481
00:28:36,767 --> 00:28:38,838
Hey, you're paying for that.

482
00:28:38,838 --> 00:28:41,049
the customer is paying for that.

483
00:28:41,049 --> 00:28:42,250
It's a real cost.

484
00:28:42,250 --> 00:28:52,926
so as a cost plus builder, we're just trying to limit those, those major cost increases so
that buyers, so the people could have a home and families can have a home.

485
00:28:52,926 --> 00:28:53,946
Yeah.

486
00:28:54,406 --> 00:29:01,410
Again, I mean, I just, I've learned so much from being with y'all over the years and
really have given me some different perspectives on

487
00:29:01,410 --> 00:29:02,400
how businesses can work.

488
00:29:02,400 --> 00:29:06,355
I use you as an example all the time because other builders will tell me we can't do that.

489
00:29:06,355 --> 00:29:08,830
And I'm like, actually you can.

490
00:29:08,830 --> 00:29:12,922
I have another builder who does it all the time.

491
00:29:12,922 --> 00:29:17,206
But I'll tell you too, you really understand your markets, right?

492
00:29:17,206 --> 00:29:21,490
You play well in the markets with where you build and you've had substantial growth.

493
00:29:21,490 --> 00:29:25,720
So can you talk a little bit about when Beaten Bow looks to expand?

494
00:29:25,720 --> 00:29:26,630
How do you do that?

495
00:29:26,630 --> 00:29:32,112
Like what markets do you know will work well for you and what markets are you like, no
thanks, we don't want to play in that market.

496
00:29:32,133 --> 00:29:35,214
Yeah, I think our heart is to serve.

497
00:29:35,214 --> 00:29:35,674
Truly.

498
00:29:35,674 --> 00:29:36,564
That's really our heart.

499
00:29:36,564 --> 00:29:45,658
And so if somebody is already serving that market and they have a price point that we
would bring, if there's nothing that we can bring to that market, then we don't want to

500
00:29:45,658 --> 00:29:47,619
disrupt that for people.

501
00:29:47,619 --> 00:29:51,510
know, we're not, we don't want to grow for the sake of just growth.

502
00:29:51,510 --> 00:29:55,544
know, we're not because of our purpose, we're not trying to fatten our

503
00:29:55,544 --> 00:29:56,275
pocketbooks.

504
00:29:56,275 --> 00:29:57,005
That's not it.

505
00:29:57,005 --> 00:30:00,678
Like when we grow, it's because we have such an amazing culture.

506
00:30:00,678 --> 00:30:03,634
I have grown up in this culture, so I didn't create it myself.

507
00:30:03,634 --> 00:30:11,049
You know, nearly 18 years of being here and man, it's had a profound impact on my life and
has taught me so much.

508
00:30:11,049 --> 00:30:14,948
I mean, I've developed so much because of being at Beaton Vogue companies.

509
00:30:14,948 --> 00:30:19,734
And so we want other people to experience that a place where they're seen and loved and
appreciated.

510
00:30:19,734 --> 00:30:21,812
I mean, it's what everybody wants.

511
00:30:21,953 --> 00:30:23,894
You can read all the research.

512
00:30:24,206 --> 00:30:25,327
It's what people want.

513
00:30:25,327 --> 00:30:27,569
so when we grow, we want it to be for that.

514
00:30:27,569 --> 00:30:34,565
Or if it's some way that it could serve our buyers, you know, we have a title company, you
know, maybe one day there's mortgage.

515
00:30:34,565 --> 00:30:43,342
were, we were trying to start a mortgage company and then everything happened at the end
of last year, you know, and that's because we actually think we can lower costs for our

516
00:30:43,342 --> 00:30:44,626
beaten-bo home buyers.

517
00:30:44,626 --> 00:30:50,158
I mean, right now our title company doesn't have any settlement fees because sheer volume
allows it.

518
00:30:50,158 --> 00:30:53,250
So that, that doesn't save, that saves the buyer.

519
00:30:53,314 --> 00:30:55,586
You know, and so we're not trying to scrape off the top.

520
00:30:55,586 --> 00:31:02,882
So if we can go somewhere and serve, you know, that market, that first time home buyer
market, then we'll take a look at it.

521
00:31:02,882 --> 00:31:06,445
You know, right now, do we want to expand?

522
00:31:06,445 --> 00:31:07,025
We do.

523
00:31:07,025 --> 00:31:11,088
And I think that has more to do with the people on our team.

524
00:31:11,509 --> 00:31:12,770
They're just ready.

525
00:31:12,770 --> 00:31:16,694
And so for honest, we don't ask where we say who.

526
00:31:16,694 --> 00:31:22,458
And we think that before you expand, you should have a who before aware or a win.

527
00:31:22,922 --> 00:31:29,642
And we think that we have some who, which speaks to the development that's happening.

528
00:31:29,642 --> 00:31:35,602
And Rick Bimbo, 20 years ago, he saw the need to develop everyone around him.

529
00:31:35,602 --> 00:31:37,021
And that's what he did.

530
00:31:37,021 --> 00:31:38,522
And so now here we are.

531
00:31:38,522 --> 00:31:44,315
And I look around and we have some of the best leaders that I've ever met that I learned
from all the time.

532
00:31:44,315 --> 00:31:47,097
so, yeah, maybe it's coming.

533
00:31:47,097 --> 00:31:49,588
We operate with zero debt.

534
00:31:49,972 --> 00:31:55,226
and we refuse to take any sort of loan or financing for broke.

535
00:31:55,226 --> 00:31:56,847
And so that's a big piece of it too.

536
00:31:56,847 --> 00:31:59,699
You know, are we ready in all the areas that matter?

537
00:31:59,699 --> 00:32:00,339
All right.

538
00:32:00,339 --> 00:32:01,420
Well, you have the hoops.

539
00:32:01,420 --> 00:32:04,432
Can you release any of the, the wares yet or not yet?

540
00:32:04,432 --> 00:32:08,075
No, we're still, we're still really kind of asking the Lord about that, honestly.

541
00:32:08,075 --> 00:32:09,936
And, and is the cash there.

542
00:32:09,936 --> 00:32:11,607
It's a major cash investment.

543
00:32:11,607 --> 00:32:15,109
It doesn't turn quickly when you're a home billboard.

544
00:32:15,109 --> 00:32:18,922
We've learned so much now that we've gone into a few markets.

545
00:32:19,320 --> 00:32:29,035
We've learned so much and honestly we expanded this year and Lubbock our home base, you
know, we started, we had one region that we were kind of building in here and then we

546
00:32:29,035 --> 00:32:32,537
multiplied and we had two regions and now we have three.

547
00:32:32,577 --> 00:32:35,749
technically really in the past year we have expanded.

548
00:32:35,749 --> 00:32:37,840
was just been right here in our backyard.

549
00:32:37,840 --> 00:32:38,721
That's great.

550
00:32:38,721 --> 00:32:46,195
You know, and, and you're definitely a home building company, but I would also
characterize you as a ministry as well.

551
00:32:46,195 --> 00:32:48,386
mean, the way you give back.

552
00:32:48,386 --> 00:32:53,049
both locally and internationally is definitely a big part of Beaten Bow's mission.

553
00:32:53,049 --> 00:32:55,090
Can you talk a little bit about that?

554
00:32:55,090 --> 00:32:59,452
Yeah, Ron Beaten Bow would say we're a ministry disguised as a home builder.

555
00:32:59,633 --> 00:33:01,094
And that really is who we are.

556
00:33:01,094 --> 00:33:05,736
And Ron Beaten Bow was the generous spirit that was here.

557
00:33:05,736 --> 00:33:09,098
so Ron Beaten Bow is the dad, Rick Beaten Bow is the son.

558
00:33:09,098 --> 00:33:12,798
They came together to start Beaten Bow Homes in 1992.

559
00:33:12,798 --> 00:33:15,788
And so where Rick brought the systems and processes.

560
00:33:15,788 --> 00:33:18,500
and really being conscientious about costs.

561
00:33:18,500 --> 00:33:23,343
Ron brought the love and the generous spirit to the organization.

562
00:33:23,343 --> 00:33:31,109
so, man, there was one year that they gave away 87 % of the net profits to ministries all
around the world.

563
00:33:31,109 --> 00:33:33,010
We'll give millions this year.

564
00:33:33,010 --> 00:33:38,654
We have a team that's even dedicated to that, to our large scale giving.

565
00:33:38,654 --> 00:33:40,525
And man, it's just such a blessing.

566
00:33:40,525 --> 00:33:43,447
We're sending people on vision trips is what we call them.

567
00:33:43,447 --> 00:33:45,068
You might call them a mission.

568
00:33:45,184 --> 00:33:45,955
trip.

569
00:33:45,955 --> 00:33:50,749
But we send people all over the globe to go see some of the financial investments that
we've given.

570
00:33:50,749 --> 00:33:53,921
That's the stewardship part of generosity.

571
00:33:53,921 --> 00:33:58,015
so community giving, that's in every single city.

572
00:33:58,015 --> 00:33:59,616
You we've been blessed to be a blessing.

573
00:33:59,616 --> 00:34:02,778
So if it's in Amarillo, Texas, we're going to give back to Amarillo.

574
00:34:02,778 --> 00:34:05,080
If it's in Lubbock, we're doing the same thing.

575
00:34:05,080 --> 00:34:07,562
And we're in the Permian Basin in Texas, too.

576
00:34:07,562 --> 00:34:09,244
And so we're investing right back in there.

577
00:34:09,244 --> 00:34:14,562
And we have teams of people, honestly, that are kind of mining for ways to give back.

578
00:34:14,562 --> 00:34:16,282
because it's fascinating.

579
00:34:16,282 --> 00:34:21,384
The Permian Basin has taught us so much, know, but it's an oil rich area.

580
00:34:21,384 --> 00:34:23,384
sometimes they don't have a lot of needs.

581
00:34:23,384 --> 00:34:25,285
There's so much money.

582
00:34:25,525 --> 00:34:26,665
But they don't.

583
00:34:26,665 --> 00:34:38,028
then when oil drops and we're there again, you know, we have that opportunity to be right
there and support this community that has just blessed us beyond what we could have ever

584
00:34:38,028 --> 00:34:39,408
dreamed when we went there.

585
00:34:39,408 --> 00:34:43,234
I had never been to Midland and Odessa until I went in 2007.

586
00:34:43,234 --> 00:34:43,384
Yeah.

587
00:34:43,384 --> 00:34:45,835
With Ron Beatonbo and Carrie Richie.

588
00:34:47,526 --> 00:34:49,157
good old Midland and Odessa.

589
00:34:49,157 --> 00:34:52,639
I got to tell you, I do not miss flying out of Odessa in the summer.

590
00:34:52,639 --> 00:34:57,391
There were way too many summer storms that stranded me in Odessa longer than I wanted to
be there.

591
00:34:57,391 --> 00:34:59,572
That happens around here.

592
00:34:59,572 --> 00:35:00,452
Yeah, really.

593
00:35:00,452 --> 00:35:01,493
It really does.

594
00:35:01,493 --> 00:35:07,786
I think I had to drive through the night one time to San Antonio to fly into Baltimore to
be something in my kids.

595
00:35:08,294 --> 00:35:13,678
but I would do it all again to spend the time that I spent with you and everyone at
Beat'n'Bow.

596
00:35:13,678 --> 00:35:17,154
It was definitely one of the highlights of my career.

597
00:35:17,154 --> 00:35:21,163
I truly think of y'all as friends and as an inspiration.

598
00:35:21,163 --> 00:35:27,388
And I think that everybody in the home building company really could learn something from
watching the way you do business.

599
00:35:27,388 --> 00:35:31,330
you're just a shining example of what home building should be.

600
00:35:31,811 --> 00:35:32,892
thanks, Amy.

601
00:35:32,892 --> 00:35:34,313
You know, we love you so much.

602
00:35:34,313 --> 00:35:36,194
talk about you all the time.

603
00:35:36,362 --> 00:35:37,673
Just how thankful we are for you.

604
00:35:37,673 --> 00:35:41,125
And then we got to hand select you to come and be with our team.

605
00:35:41,125 --> 00:35:42,706
You know, what a gift.

606
00:35:42,946 --> 00:35:44,327
That's wonderful.

607
00:35:44,807 --> 00:35:47,659
well, all right, Gina, we always like to wrap up on something fun.

608
00:35:47,659 --> 00:35:52,522
And I know that like me, you are an avid reader and you just like pour through your books.

609
00:35:52,522 --> 00:35:54,453
So what's on your nightstand right now?

610
00:35:54,822 --> 00:35:55,274
Okay.

611
00:35:55,274 --> 00:35:56,925
Well, it's kind of funny right now.

612
00:35:56,925 --> 00:36:01,718
And, know, I switched off, I learned a few years ago and yes, I'm an avid reader.

613
00:36:01,718 --> 00:36:08,341
I had to stop myself last year because I realized I was cruising through, not even joking,
one book a day.

614
00:36:09,282 --> 00:36:13,643
It was like 300 days, end of the year, and I had read 300 books.

615
00:36:13,643 --> 00:36:18,155
And I thought, what am I missing in my life by just having my face in that?

616
00:36:18,155 --> 00:36:22,648
And think it was just a way to just, you know, decompress a little bit.

617
00:36:22,648 --> 00:36:23,628
Yeah.

618
00:36:23,708 --> 00:36:28,500
And so- sort of technique that helps you get through it that quickly?

619
00:36:28,812 --> 00:36:33,184
You know, I was just, I was reading fiction and I can just fly through fiction.

620
00:36:33,504 --> 00:36:36,025
Developmental stuff, not so much.

621
00:36:36,025 --> 00:36:44,928
And so I did start last week a book it's called Accidental Pharisee and it is a faith
based book, of course, and it's super convictian.

622
00:36:45,769 --> 00:36:50,181
It's been a really good one, but at the same time, I always have a fiction book going.

623
00:36:50,181 --> 00:36:53,532
And so I just started The Tattooist of Auschwitz.

624
00:36:53,532 --> 00:36:55,333
Yes, it's a good one.

625
00:36:55,333 --> 00:36:56,533
I've read it.

626
00:36:56,533 --> 00:36:57,514
Yeah.

627
00:36:57,594 --> 00:36:58,158
Yeah.

628
00:36:58,158 --> 00:37:01,428
And at the same time, I got invited to be a part of the Beatonville Book Club.

629
00:37:01,428 --> 00:37:03,138
They all know that I love to read.

630
00:37:03,138 --> 00:37:11,718
And so one of the ladies invited me to the book club and they're reading Daisy Jones and
the Six, which I've already read a couple years ago.

631
00:37:11,718 --> 00:37:12,938
Such a good one too.

632
00:37:12,938 --> 00:37:14,078
Great choice.

633
00:37:14,078 --> 00:37:14,458
Yeah.

634
00:37:14,458 --> 00:37:20,198
I mean, I think this year I've read close to 200 and so I'm still clocking through them.

635
00:37:20,198 --> 00:37:25,698
Just it's all fiction and it just helps me just get away for a minute and refresh.

636
00:37:25,698 --> 00:37:26,338
Yeah.

637
00:37:26,338 --> 00:37:26,670
Yeah.

638
00:37:26,670 --> 00:37:31,710
I usually am writing, I'm reading one fiction and one professional book at a time, right?

639
00:37:31,710 --> 00:37:33,030
To try to balance it out.

640
00:37:33,030 --> 00:37:35,830
But I think that's a healthy balance sometimes.

641
00:37:35,830 --> 00:37:37,910
I try to be healthy balanced somewhere.

642
00:37:37,910 --> 00:37:44,270
I'm so unhealthy balanced in so many other places in my life that, you know, I shoot for
it every once in a while when I can find it.

643
00:37:44,270 --> 00:37:47,950
Well, my friend, we do not get to spend enough time together.

644
00:37:48,270 --> 00:37:50,290
when are you coming East coast?

645
00:37:51,010 --> 00:37:54,156
my gosh, Andrew, my husband talks about it all the time.

646
00:37:54,156 --> 00:37:54,476
All right.

647
00:37:54,476 --> 00:37:55,286
When are we going to go there?

648
00:37:55,286 --> 00:37:56,227
When are we going to go there?

649
00:37:56,227 --> 00:38:02,680
We were talking about you today actually with friends that were here in the office and we
were like, our friend Amy, she has a farm.

650
00:38:02,680 --> 00:38:05,091
We need to go see it.

651
00:38:05,091 --> 00:38:09,123
We need to get it on our We're moving into a beautiful place right now.

652
00:38:09,123 --> 00:38:09,803
Like so easy.

653
00:38:09,803 --> 00:38:11,974
want to hit us in the fall or hit us in the spring.

654
00:38:11,974 --> 00:38:14,536
Take a look at your calendar and just text me.

655
00:38:14,536 --> 00:38:16,196
We'll clear the calendar.

656
00:38:16,196 --> 00:38:17,257
We're doing it.

657
00:38:17,257 --> 00:38:17,577
All right.

658
00:38:17,577 --> 00:38:18,497
I'm texting her.

659
00:38:18,497 --> 00:38:20,098
I would love that so much.

660
00:38:20,098 --> 00:38:21,943
Thank you for being here.

661
00:38:21,943 --> 00:38:24,828
know that the audience learns so much, so we really appreciate you.

662
00:38:25,010 --> 00:38:26,352
thanks, friend.

663
00:38:30,830 --> 00:38:31,570
did she think?

664
00:38:31,570 --> 00:38:32,781
Wasn't Gina wonderful?

665
00:38:32,781 --> 00:38:34,331
Mm-mm.

666
00:38:34,331 --> 00:38:34,872
Mm-mm.

667
00:38:34,872 --> 00:38:36,032
Yes, she is.

668
00:38:36,032 --> 00:38:38,683
And I mean, like, that was just like Chicken Soup for the Soul.

669
00:38:38,683 --> 00:38:40,214
Do you remember those books?

670
00:38:40,214 --> 00:38:40,664
I do.

671
00:38:40,664 --> 00:38:42,125
Yes, there was a whole line of them.

672
00:38:42,125 --> 00:38:45,276
Chicken Soup for Teenagers and Infants and Dogs and Cats.

673
00:38:45,276 --> 00:38:45,916
It was a lot.

674
00:38:45,916 --> 00:38:46,996
There was a lot of Chicken Soups.

675
00:38:46,996 --> 00:38:49,708
But yes, I do remember Chicken Soup for the Soul was the original, I think.

676
00:38:49,708 --> 00:38:52,599
Chicken Soup for the Home Builders Soul, Gina.

677
00:38:52,599 --> 00:38:54,360
No, she was really, really, really cool.

678
00:38:54,360 --> 00:38:59,982
I think that so often people take for granted when they see somebody in a position of
success,

679
00:39:00,574 --> 00:39:07,646
just how many setbacks it takes to get there, where they came from versus where they're
going and the hurdles along the way.

680
00:39:07,646 --> 00:39:15,099
So, and a lot of people in those positions of success aren't necessarily willing to share
all of those vulnerable spots.

681
00:39:15,099 --> 00:39:25,922
And so very, very cool that she came on here to share that little bit of inspiration for
anybody out there who needs to make their setback into their comeback for sure.

682
00:39:25,922 --> 00:39:27,122
Loved it.

683
00:39:27,520 --> 00:39:27,880
I know.

684
00:39:27,880 --> 00:39:29,621
Yeah, I could talk with her forever.

685
00:39:29,621 --> 00:39:30,402
And I'm so excited.

686
00:39:30,402 --> 00:39:34,014
She's going be sharing the same story with Women's Leadership Circle very soon.

687
00:39:34,014 --> 00:39:36,695
And just what an inspirational story all the way around.

688
00:39:36,695 --> 00:39:36,975
Yes.

689
00:39:36,975 --> 00:39:43,089
But definitely a story that women need to hear about the journey that many women go
through in the home building industry.

690
00:39:43,089 --> 00:39:45,079
So yes, thrilled for that.

691
00:39:45,100 --> 00:39:51,983
I'm a big fan of not following rules that are not real rules.

692
00:39:52,084 --> 00:39:56,308
So the fact that they were willing to challenge some of the

693
00:39:56,308 --> 00:40:07,744
rules out there and see enormous success and the type of success that was just fulfilling
not only to them but to others is just really wonderful.

694
00:40:07,744 --> 00:40:09,155
That's what the industry is all about.

695
00:40:09,155 --> 00:40:12,406
We all want to help each other and help as many people as possible.

696
00:40:12,406 --> 00:40:16,749
I think that's really cool when home builders keep that focus in the forefront.

697
00:40:16,749 --> 00:40:17,609
Couldn't have been better.

698
00:40:17,609 --> 00:40:18,389
Yeah.

699
00:40:19,438 --> 00:40:20,408
Yeah, and that's what we're seeing, right?

700
00:40:20,408 --> 00:40:21,318
Several of our guests, right?

701
00:40:21,318 --> 00:40:22,958
We're just seeing people just do it a little differently.

702
00:40:22,958 --> 00:40:25,708
You got Elaine and Money Garmin at Garmin Homes doing it a little differently.

703
00:40:25,708 --> 00:40:28,938
You got Gina Roach at Beat'n'Bow just doing it a little differently.

704
00:40:28,938 --> 00:40:35,098
It's so refreshing when someone in the industry just takes a different approach, takes a
different strategy.

705
00:40:35,098 --> 00:40:36,018
We love to see it.

706
00:40:36,018 --> 00:40:37,878
And of course we love it when it's successful.

707
00:40:37,878 --> 00:40:39,278
So that's wonderful.

708
00:40:39,278 --> 00:40:44,458
Well, thank you everyone for tuning into another episode of Builder 365.

709
00:40:44,458 --> 00:40:49,464
And before we sign out, we just want to give our heartfelt condolences

710
00:40:49,464 --> 00:40:51,936
to the entire Beaton Bowes Company family.

711
00:40:51,936 --> 00:40:58,480
Their beloved Ron Beaton Bow passed away just a few weeks ago, and he was a wonderful man
that supported everyone.

712
00:40:58,480 --> 00:41:03,683
Every time I saw him, Ron had a kind word for me, and I know he always had a kind word for
everyone.

713
00:41:03,683 --> 00:41:06,725
He will be dearly missed and certainly irreplaceable.

714
00:41:06,725 --> 00:41:08,086
Our hearts are with you.