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Leading an organization's marketing and communications takes a lot of planning. But what needs to be included in that plan? How far in advance should you be working on stories? How do brand and messaging come into play? Sybil Topel, Chattanooga Chamber of Commerce's VP of Marketing and Communications, joined Build Your Queue to discuss. Listeners will walk away with a deeper understanding of corporate communications planning and strategy, how long it takes to see results from your work, and how to find partners to help you along the way.
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