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Dr Bronwyn King AO is a force of nature. A radiation oncologist in the lung cancer unit at Peter MacCallum Cancer Centre, turned anti-tobacco advocate, whose singular presence and powerful way with words has diverted $16 Trillion dollars of investment funds away from tobacco companies.
It all started with a chance remark over a coffee, and since then Bronwyn has trotted the globe holding over 2,000 coffee meetings to convince leading financiers and big business to back off tobacco investments.
Her methodology is unorthodox and her approach highly intuitive. It has to be. When she set out on this incredible journey of change, Bronwyn knew nothing about big business or how investment finance works. She was a simply a doctor, a mum, a swimmer, and a woman with a sudden will to change the world!
Now she runs one of the most successful health advocacy groups in the world, Tobacco Free Portfolios. She has spoken at the United Nations, and rallied support from some of the globe's most influential medical minds, as well as a Princess, a President and a philanthropists or two! So how does she do it? And does Bronwyn King have an off switch? Listen on!
Bronwyn’s story is part of our Changemaker series, in which we highlight the extraordinary efforts of some stunning, audacious and gutsy Australian women. As guest curator of a new exhibition, ‘Australian Women Changemakers’, which opened at the Museum of Australian Democracy (MoAD) in June 2022, BroadTalk host Virginia Haussegger has spent hundreds of hours pouring over feminist activism and advocacy, chasing that holy grail of insight about ‘what makes a changemaker?’. In this series we explore the courage, motivations and importantly the cost of being a changemaker.
BroadTalk is produced by Martyn Pearce for BroadTalk Media.
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