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What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon.
We talk about:
- How to balance your personal voice with brand voice.
- Why embracing variety across channels makes you a stronger writer.
- What B2B brands still get wrong about content and messaging.
- The role of community-driven content in making customers feel a sense of belonging.
- Kerri’s creative side project, Kerri On Travel, and why passion projects matter.
If you’ve ever wrestled with finding your voice as a marketer, or wondered how to create content that’s clear, human, and memorable, Kerri offers great advice that you can act on immediately.
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Alex Stonehouse에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
