이 에피소드에 관해
Google is making one of the biggest Local Services Ads changes since the product launched: the standalone LSA portal is going away and pay-per-lead is moving into Google Ads. In this episode of Booked Solid, Jamie, Woody, and BQ bring on their first guest, Scorpion’s Caitlin DiPillo, who has spent the last eight to nine months working directly with Google on the migration.
The conversation is less about a new interface than what the change exposes. Your Google Business Profile is becoming the source of truth, accelerated verification can get businesses live before every step is complete, and the feedback you give Google on every lead increasingly shapes what comes next. Then Caitlin lands the operational warning: responsiveness is a ranking factor measured over 90 days, which means missed calls can follow you long after the phones calm down.
What you’ll take away:
• What is actually changing when LSA moves into Google Ads — and what stays separate
• The GBP/LSA business-name and address checks operators should make before migration
• How accelerated verification lets businesses start spending before the full verification process is complete
• Why good lead feedback matters just as much as bad lead feedback
• How LSA responsiveness is calculated — and why Scorpion pushes operators to 90%+
• Why running ads 24/7 without someone answering 24/7 can hurt more than it helps
LSAs are not a set-it-and-forget-it channel anymore. The operator that keeps the profile clean, trains Google with real feedback, and actually answers the phone is giving the algorithm more reasons to keep sending opportunities.
Sponsored by Scorpion
Today’s customers search everywhere — not just Google. Scorpion helps your business show up across search engines, AI tools, and platforms where people actually look, so you stay visible when it matters most.
Learn more at scorpion.co
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