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How does an industrial engineer with a background in software development end up creating digital marketing campaigns and brand awareness for clients like Red Bull and Lyft?
Jay sat down with Chris Johnson, President and CEO of LaneTerralever, a full-service agency based in Phoenix, AZ. Since starting from scratch in 2002, Chris has grown LaneTerralever from a one-man operation to one of the Southwest’s leading marketing agencies with a team of 100+.
On this episode of Bold Creators, Chris walks us through how he shifted his career to web design, overcame the dot-com bubble crash and got his big break.
Episode breakdown:
02:46 – The story of LaneTerralever 04:10 – How Chris got started in web design in the mid 90s
07:02 – Embracing web and eCommerce and shifting away from software development 10:55 – From IPO to the dot-com bubble bursting within the span of a week
12:10 – Handling that experience personally and professionally at a young age
13:55 – How Chris decided the time was right to start Terralever
16:49 – Managing the move from IT-heavy projects towards marketing-oriented projects
18:36 – What it was like to work with Red Bull at the height of their digital dominance
20:31 – The curious story of how Terralever won their Red Bull contract
23:30 – The ways web design has become faster and more efficient—and how that has transformed digital agencies
25:39 – Terralever’s merger with E.B. Lane and broadening their scope
27:41 – The strategic reasons behind the merger
29:49 – Defining LaneTerralever’s USP
31:11 – Reflecting on 25 years in web design and how our interests and roles change 31:52 – What makes a website great
32:54 – What the difference is between a bold creator and just a creator
Links and mentions:
- LaneTerralever’s website
- Chris Johnson’s LinkedIn profile
- SkyMall, one of the first major client websites Chris helped develop in 1996
- The dot-com bubble
- Up in the Air
- DJ Radar and the Red Bull Music Academy
