이 에피소드에 관해
In Episode 6 of Beyond SEO, Glen Chamisa sits down with Founder Kevin Kapezi and SEO Strategist Sarif Sarker to explore the future of Growthack, from moving beyond a one-man consultancy to building a small, senior “special forces” SEO team.
Together they break down:
1. Why long-term 5-year plans don’t make sense in 2025.
2. The shift from consultant → leader.
3. How a lean expert team can outperform larger agencies.
4. The differences between B2B and eCommerce SEO.
5. What Growthack wants to achieve in the next five years.
6. Why specialist-led client relationships work better than account management layers.
If you’re a CMO, marketing leader or senior SEO looking to understand how small teams scale impact — this is the episode.
00:00 – Introduction
00:20 – Meet Kevin & Sarif
01:40 – Why 5-year plans don’t work anymore
02:20 – Growthack’s next 6–12 months
03:00 – From consultant to specialist team
04:30 – Technical, content and strategic roles
05:15 – Why specialists should stay client-facing
06:50 – What excites the team about the future
08:00 – “If you want to go far, go together”
09:00 – Kevin’s mindset shift from doing → leading
11:00 – Advice for SEOs wanting to hire their first team member
13:00 – Sarif: The impact of a proper team structure
14:30 – B2B vs eCommerce SEO
16:30 – Why B2B is more interesting than people think
18:00 – Patience + buying cycles in B2B
19:10 – Glen: Why Growthack can compete with bigger agencies
20:00 – Recent client wins & performance stories
21:00 – How Growthack builds trust with clients
22:00 – What Growthack wants to be saying in 5 years
24:00 – Final thoughts & how to get in touch
Work with Growthack
We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.
We only take on clients who fit our specialist model.
Get in touch: https://www.growthack.io
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Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
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