AI Can't Replace a Strong Brand | FT Quenest Mosley | EP32

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Welcome to Be Real with Sarah, Where the bee may
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sting and the Real never dies. Hey, y'all, we are
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back with another episode. What's gonna be Real with Sarah?
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Y'all already know what I say? Where the be may sing,
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what the real never dies?
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Y'all.
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We gotta make that into a jingle, y'all. I guess
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like a whole song, y'all.
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All right, so y'all know how when we come into
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our episode, I like to I'm sure by now if
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you've been following our journey, we we it's a branded thing, right,
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So we close out with a branding slogo, a slogan,
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and then I open up with like this branding identity
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because I want y'all to when you see me, I
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want to I want to hear you say keeping it
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being real, spreading the honey being you, where the bee
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may sing, but the real never dies. I want you
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to identify be Real with Sarah with that. Okay, And
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so today, because I gotta make sure my phone is
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all lit up because we have a y'all know what
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we call we don't. We don't say guests around here.
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We say company. We have company in the room and
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the reason why this episode, I'm gonna say it's one
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of those educational informative episodes because we have an expert. This, this,
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this our company today is an expert. And I can
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proudly say the reason why I'm kind of really getting
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really excited is because this expert really is a part
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of our brand identity journey. Here at be Real with Sarah,
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and I'm excited because I've been knowing her for years.
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We have worked together for years. So I've got to
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introduce my guests. But before I introduce my guest, let me,
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let me, let me, let me give you all a
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little fancy the little fancy bio, you know, because that's
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a part of brand identity. But we have q Mosley.
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She is a brand identity designer and photographer.
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Okay.
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She helps specialize in helping business owners stand out and
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increase profit chan ching chan ching through cohesive and professional
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visual branding. So some of her past clients and employees
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be world Sayer and be the Budagent.
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I just want to put that number one, Okay.
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University of Alaska, our Heeart Media, CNN, pure Red Creative Agency.
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And that's just really a very small condens list. I
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don't know why this bible doesn't have so many other
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brands that she's worked with, but she's worked with countless
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of brands. Y'all, let's welcome our company to the high Q.
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Come on in. Hey, you look so cute.
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Thank you for coming on. I find I told you
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I was gonna, you know, have you on the podcast.
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So it's it's how did it feel as a designer
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to be on this side?
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You know, I don't like talking, so it's interesting because
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I spend so much time curating things for other people,
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so you know, when it comes to it's like me,
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it's like, okay, forget about me, and you know, like
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talking about topics like this is part of my brand,
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right because that is part of my mission for my
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business to you know, put more content out there telling
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people educational things. Because that's why we have a lot
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happening right now.
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It's a wild wild West.
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In these design streets, and a lot of it is
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lack of education. So I do like talking about stuff
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like this, So I'm excited, yes.
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And you know what we're gonna We're gonna hop in.
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I think the first question I want to you know,
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for those that don't know Q and I have been
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working together, I want to say at least about seven years.
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I believe in partnership.
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I believe in collaboration, and I think I made like
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this clarion call to say I was looking for a
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designer because I knew that we as an agency PRC
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branding agency, we needed to connect with, you know, other
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creatives to help us really, you know, help other clients.
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And so people tag Q and we were both starting
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and building and all the things, and so that's how
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Q came to be a part. So at this point, y'all,
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she's family. She branded be Real with there, we work
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together on on it. She's Brandy the both agency logo.
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She brings a lot of our content. So she's family. Okay,
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So y'all know, if y'all like my branding, y'all might
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as well go ahead and take my girl out. But
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I want to get into the first thing. You have
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rebranded your agency and it's one twenty seven. Okay, it
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was to Toure Media as of recent but also you
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used to identify yourself as a graphic designer. Now it's
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brand identity designer. Kind of walk me through why you
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changed your title.
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Well, I.
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Guess The thing about me and graphic design, to start
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from the beginning is I was never I have a
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degree in photojournalism, and I kind of felt always tell
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people I felt backwards into design. It was really kind
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of like a part time job in college, and it
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just coincided with what I already knew how to do.
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I already knew how to use Adobe, you know.
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So when I was approached to help, you know, run
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an agency, it was like, okay, sure, you know, I
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need extra money. But I wasn't really taking it serious,
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and so I kind of I wasn't so focused on it.
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You know, It's just like, hey, can you make me
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this thing?
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You mean that thing? Sure, I can make.
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You this thing. I can make you that thing. And
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I never really took And then I had a lot
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of full time jobs. I was working at iHeart, you know,
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I was working at Purid for a little bit, and
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so I never spent enough time to really sit down
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and be like, Okay, so what is it that I want?
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Because I feel like sometimes we'll get so so up
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to what we're doing, it's just like, well, what do
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you like doing?
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What are you tired of doing? What have you outgrown?
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And having a child and you know, becoming somebody's wife
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and moving out of Atlanta, a lot of that stuff.
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I had to sit down. I ain't had no choice.
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I was living in Alaska for spell, Okay, I was.
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I had no choice but to sit with the baby
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and be like, Okay, so what I'm gonna do next?
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Cause I'm not the type of person who's just gonna
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sit and you know, be somebody's cute little wife, you know,
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for a spell.
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But I was like, okay, I can't. I gotta do something,
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and I do.
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I still wanted to do what I was doing, but
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there are certain things that I was like, I don't
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really like this, but what is it?
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So I really tapped into Okay, what is it that
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I really enjoy doing?
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And I really enjoy working with people like Sarah, people
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that value their they value their business, they value their visuals.
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And so I was like, well, I like to build
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brands and I would do that I heard as well,
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work with small businesses who had the money to advertise,
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but necessarily have their branding together. So they would send
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us what they had and we would make, you know,
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make a shape. And so I like working with people
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building logos but not just making logos and just being
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like bye, I like from the ground up, and so
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that's that's brand building.
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So that's why it was like a natural pivot.
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I could spend more time with people, you know, working
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and just building better relationships with clients and doing the
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work that I'm proud of. So that's really the reason
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for the pivot.
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Yeah, I mean, you know what, this is the news
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to me because we never really talked about the whole
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pivot and the change of identity and for context, y'all,
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like I have seen you grow from like being this
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single person working out all the time, grinding, doing all
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the things, and literally like a very quick shift happened
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in your life where you became a bob, a wife
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and you moved to Alaska. So yeah, you didn't have
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a choice but to kind of sit in because your
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whole life rebranded. So you didn't have a choice but
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to kind of really like, Okay, I'm in a different season.
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But you know, speaking of seasons, we are in a
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very peculiar season.
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And I got to just hit dead on it, how
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ghetto is.
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It in the design streets because we see AI flyers everywhere,
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So you gotta break it down, like is it do you?
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I mean, how can we coexist? Like how ghetto is
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it right now? In the design streets with AI.
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And I wouldn't even say it's exclusive.
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I feel like it's like that everything streets because there's
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no regulation, and it's like I feel like small business owners,
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business owners, everyone is going through it in a different way,
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and it's affecting everybody, you know, because it's like I
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just saw somebody saying they're a lawyer, and now they
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have people, you know, shoving giant transcripts on them instead
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of listening. You got doctors that's quitting because they got
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people being like, here's what's wrong with me?
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Fix it?
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Chat told me this, And I'm sure you have people, Hey,
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here's what we should probably do, but you tell me
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what you think. You know, it's a lot of that,
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and so to me, it's like it's the same in
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different day. You know, it's just taking on a different form.
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And so I think that there's good and bad to that.
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You know, at the end of the day, it's gonna
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weed out people who don't value what you do anyway, right,
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because if you're gonna come to a doctor with a
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chat GBT thing, or you're gonna come with this flyer,
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then you didn't really value what I was doing in
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the first place, and you probably really wasn't client. And
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so it's kind of weeding out the people that's unseerious
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at least for now and their levels to it. There's
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obviously people that know what they're doing. And it's such
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a complex issue because you have different types of AI.
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You know, you got people who everyone use AI's, there's different.
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Types and some are you know, using up more than others,
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and so we got to be clear on you know,
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what those different types are. But yeah, I know, I'm
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definitely tired of seeing these flyers. They're childish. And the
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main thing is you can't shove a website onto a flyer.
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That's the main thing I'm seeing is that a lot
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of people don't have a website or their website or
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they neglect it, and so everything they're doing, they're shoving
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every piece of information on the flyer. Number One, no
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one no one's reading that. The icons is just the
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iconography is just so many icons, and as soon as
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people see those icons, they immediately because they're like, look,
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you didn't make that.
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It's just overkill. So yeah, it's it's kind of a.
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So for the people that are thinking, well, what's wrong
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with having a chat ubut or claude or aof like
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what's really like the downfall or the bad issue with
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having that fly?
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What would you say to them, like from a designing perspective.
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I mean, well, aside from the facts, and this is
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not I mean this is the government needs to regulate
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these things, right, like, aside from the fact that it's
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taking up like sucking up all of the water, like
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very face, that's like number one. But if we step
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to the side of that, we're just talking about it.
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I get it.
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Everybody doesn't have a big, big budget, but it is
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concerning with the you know now that people are using
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like AI to do everything. It's not just again, it's
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other things like you know, people can't even send text
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messages without relying on the chat bike And it's like, well,
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what was you doing last week? And you were probably
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if you needed a flyer, you probably made it some
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last week yourself. It might not have been the greatest,
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but this ain't good either, So I don't know, it's
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like we gotta really think about what's to go here,
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because I've seen, you know, a lot of people being like, well,
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I don't see the big deal. Why don't see the
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big deal? I made it and I kept it moving.
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But it's like, you need to be strategic about what
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you're doing. What that shows me is that you don't
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care that much about what you're doing in the first
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place if you just have this lacks of days ago
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editor about it. Because anything you put out promoting your
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brand is still representing your brand, a flyer, any piece
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of contents, because like I know, you, you know, everybody
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that really is really invested in their thing, They're not
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just gonna just keep making slop making slopped in at
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some point not being like okay, at least let me
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make it cohesive. And this is why you got to
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learn a little bit about branding. Even if that's what
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you choose to do, you should still know somewhat about
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branding and just the basics of these things. And this
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is why I try to talk about these things because
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it's like that over that text hierarchy is something that
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I talk about in that and the ebook on my
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website is like text hierarchy, like you got a headline,
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you got date, you got time, you shouldn't make a
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flyer and put the emancipation proclamation on it, right, anybody
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reading all of that, and that's like one of the
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big too much costly Yeah, yeah, it's still you're not
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getting clients if your goal is to, oh, get somebody
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to come to your thing. If it's too busy, they're
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not going to read it. If it's too much copy,
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they're not going to read it anyway, you know what
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I mean. Or there's a lot of people who got
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feelings about, you know, using AI in different scenarios. You
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might lose some people like that. So there's just different
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things you know, to think about there to where you
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might actually be.
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Yeah, yeah, yeah, I think you know.
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The saying is that it's easy by the time you prompted.
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It just gets the job done for whatever goal that is.
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And a lot of the flyers we're seeing is that
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may be irritating, is that they're just trying to get
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the information out.
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That's it. They're not necessarily worried about anything.
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Else because they're trying to get ticket sales, they're trying
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to get people in seats in the room. But I
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think from I think one of our challenges that we
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we spoke about is that there's still no company, organization,
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brand identity for what you are building, and over time
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you need like you need somebody to identify like with us,
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be real with Sarah. With my branding, I've been very
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consistent yellow, black and white. I've even carelated into my
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personal branding. So over years, that's what people expect to see,
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A be a buzz and a HB Like that's just
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my identity. So what I think, I don't you tell me.
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I think over the next few years, like our companies,
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an organization or individuals professionals, are they really going to
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have a real brand identity now that they've just went
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straight to AI.
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Well, the problem is most of the people that are
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doing that don't have one. And that's why they don't
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care because they didn't really have one to begin with.
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And you don't need people think that, oh, you got
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to have a big budget. You gotta have a whole
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lot of money to have brand Like, No, you don't
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Canva because a lot of people are like canvas free
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like and I get people like, well, I.
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Don't know how to use Cambo.
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You can literally go on Canva pick a few colors out,
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you know, what I mean, you could you could write
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you a text based logo if you have nothing else.
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You know, there are ways to simply start things right
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and just have a foundation, even if it's not exactly
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what you want. You know, there are ways to have
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a start and then it's like okay the goal because
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I don't I don't recommend most people when they first
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start to put all their money into branding because things change,
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you know, sometimes you grow, Sometimes your offer might shift
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depending on your audience, because it might you might be
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getting a different audience than you thought you was gonna get.
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I don't necessarily recommend spending all your money in the beginning,
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like you know, establish them things first, So maybe keep
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it simple first and then get some money and then invest,
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really invest into your brand. And when you start to
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see some money come in, when you get a little
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bit more stable. But a lot of people put it
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on the back burner and never go back to it,
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and so then they never have a brand I yet,
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or you grow, the harder it is to go back
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because I work with people who have just you know,
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like they're big organizations and they might have merch. The
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merch is all different colors, you know, what I mean,
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because there's no brand identity. It's like, well, technically this
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is our color, but you don't know what color that is.
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So when you go to the printer, the printer's giving
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you eight shades of green, and so it's got different
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shades of green and now it just looked fl gazy
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And people don't think about that stuff. But it's like
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multiply over time. It's not something you could ignore. You
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can ignore it for a time, but if you're serious
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about what you're doing, it's always gonna come in the
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butt later. So that's why I'm like, you can ignore
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it if you want to, but if you're serious about
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what you're doing, eventually you're gonna have to find somebody
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to help advise you if nothing else, you.
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Know, and you know what, let's dial it back here.
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So someone that is a startup a new business to say,
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maybe if they're with them their first year or two,
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what are some startup branding items that they should invest
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in in the beginning and then like less prioritizing, like
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hey this is very important, and then hey I will
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actually move this on later on.
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That's a good idea, I would say, hell logo and
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even if it's just a simple and a lot of
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people feel like oh again, like oh, I gotta pay
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this much money. Honestly, sometimes you can find students. You
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can find you know, people that are just starting out.
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Be like, honestly, be honest about your budget. First of all,
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you could look in a group or something. You you
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could find somebody to work with your budget. Just like
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if I only got this much money, get my hair,
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and I can probably find somebody to do my hair.
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You know, I might have to. You need to know
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when it comes to logos.
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You need to know what kind of file you need
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because you need to be able to own that logo,
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and a lot of people if you're making your logos
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in Canva or if you're making your logos in AI,
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you cannot, you know, legally own that. So again, if
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you're serious about what you're doing, that's something that's gonna
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bite you in the butt later. So you need to
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find a designer, even if they're up and coming, that
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know how to use like a Doobe illustrator.
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They need to get you a victor.
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They need to get you an original logo that they
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made that's not clip art. You know, something that you
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can have for you. And again you don't necessarily have
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to spend a whole lot of money on it. You
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just gotta find somebody who knows the right software and
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knows what they're doing. But a lot of people don't
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understand that part, so that's how they get scammed.
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Right, So I would definitely say logo you could do
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like a little one.
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Page style guide literally with just colors, fonts and some
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imagery like here's what we look like stock photos. And
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that's another thing AI is demolishing is stock photos. And
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I feel because there are like no good stockholders of
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black people, so I get it to an extent. But
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another thing to your point that I recommend is brand photography.
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And again it doesn't have to be a whole ton
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of money.
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You could.
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I tell listen, I have a photography degree, and all
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you need is window light and iPhones.
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Take great pictures.
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If you don't got nothing else, take your tripod, get
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next to the window, take some pictures that is better
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than the AI and you have an a fingers like
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I promise you, And you could start with something like that,
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just the pictures. You know, you need your vector, your logo,
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and you need it done. You know, correctly, preferably an
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Adobe illustrator and you know, like a style guy, so
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you know which colors you're using. You need your Pantone colors.
388
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So if you go to the printer and they're asking
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you what colors, you know, you could tell them which
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color print situation. You know, so you're not getting all
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these different shades. And those are kind of just the
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main like foundational things that you can start with. You know,
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you need to before you do any of that. You
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gotta know your your vision, your mission, because that's gonna
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guide everything that you're doing. A lot of people, I
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don't think start there. They just get excited and they
397
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start doing stuff. And that's how you get the slop.
398
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That's how you get the bad looking stuff, just stuff.
399
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People stop just making stuff for this AI or Canva stuff.
400
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You know, like who are you? What do you look like?
401
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You know what you look like? If we see you know,
402
00:17:21.559 --> 00:17:23.559
we looking in the background, we see the high back there,
403
00:17:24.000 --> 00:17:25.640
the logo, the beat. You know what I'm saying, it's
404
00:17:25.640 --> 00:17:27.839
gonna be some yellow. We already know that's you. And
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over time, it just takes time, and people don't have
406
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was down to it takes time.
407
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It takes money. It's takes patience.
408
00:17:37.599 --> 00:17:42.160
It does and something I've learned to uh, finding a
409
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designer for different things that you're working on too, and
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building relationships with them. You and I we've talked about this.
411
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One thing I love about Q is that we work
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with corporate projects. And there are some designers that would
413
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not be able to work with some of the corporate clients.
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They don't have the knowledge as it relates to They
415
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just know how to design, like and that's that's that's
416
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the Adobe canva. They can switch, they can hold classes
417
00:18:10.440 --> 00:18:13.000
and things, but when it comes to working with as
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you know, corporations, there's they need to print, they have
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like banners and all the different things. And also I
420
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think for people they need to know different types of
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designers possibly for different projects.
422
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What do you what do you think about that?
423
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Yeah, No, that's a good point because the thing about
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design and I always tell people.
425
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Sorry, I feel like I got like a chi seed
426
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up here anyway.
427
00:18:36.519 --> 00:18:39.200
Uh, just like if somebody you looking for somebody who
428
00:18:39.200 --> 00:18:40.960
do her, You're not gonna go to the first person
429
00:18:41.000 --> 00:18:42.640
you see. You're gonna look like, can I see more
430
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pictures of you work? You should be able well, you should.
431
00:18:45.079 --> 00:18:47.240
Some people do that, but you should look at people's
432
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work before you pick them, right, And so I don't
433
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understand when it comes to people don't have that same
434
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attitude because design is subjective. And when I was young
435
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and I might work with somebody and maybe the project
436
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didn't work out, I used to take it so personal,
437
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like I used to be looking like I'm not good
438
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when you do. I'm gonna stop telling people do this.
439
00:19:02.440 --> 00:19:05.240
And it's like it's literally as art, it's literally subjective.
440
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And so different people do different work and they you
441
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know what I'm saying. And so like you said, you buildships,
442
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it's like, you know, Okay, this person, they probably be
443
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better for this type of part. This person be better
444
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for this type of project. And so as a designer's
445
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good for me to know of the designers because I
446
00:19:20.200 --> 00:19:22.519
already know somebody tell me someone be like this seems
447
00:19:22.559 --> 00:19:24.400
like it's your vibe. You know it wasn't she is
448
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here healthy this morning. But yeah, so you're that's to
449
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your point, because I think, at least for me again,
450
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when I first started, it was something that I used
451
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to kind of take a little personal. But it's not
452
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a personal thing. Everybody's different and so if you're looking
453
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for a designer, one of the persons you should ask
454
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is like, can I see your portfolio? Can I see
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examples of your past work? And that's a good way
456
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to tell like, okay, it should all kind of somewhat
457
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look the same. And then you should get like a
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vibe of like, oh I like this, and it's like, well,
459
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what your brand look like? This will work well for
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my brand or this I could see them doing something
461
00:20:00.119 --> 00:20:02.680
for me. But to just hire somebody because they say
462
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they know what they're doing, it's crazy, but people do
463
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that every day and then be like, no you should No,
464
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you have to find the right Yeah, no, you got
465
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to find the right vendor. You gotta find the right vendor.
466
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If you are a business owner and you believe that
467
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over time you are going to do quite a bit
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of banners, a lot of printing, you gotta do exposed
469
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those marketplace type of activities. I would definitely suggest building
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with a graphic designer that knows how to design for that.
471
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And Q and I have this open relationship where we'll
472
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have like, uh, faith based minister type of clients, and
473
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so we have we work with designers that work heavy
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in that space, so they pretty much know the flow
475
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and work with similar clients. And then when it comes
476
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to our corporate or other type of clients, I'm like, hey,
477
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you we got this, this is going on, you know
478
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the language, and we just have a relationship. So I
479
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think a part of business too, if you can find
480
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a designer you can grow with. Like to your point
481
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about finding a student a budget because and I'm just
482
00:21:02.079 --> 00:21:05.839
something I want to hop into as well. It's a budget,
483
00:21:06.200 --> 00:21:09.160
you know what are what what is a budget that
484
00:21:09.160 --> 00:21:13.720
maybe somebody should have with a website or a logo, like,
485
00:21:14.200 --> 00:21:15.440
because people get stick.
486
00:21:15.279 --> 00:21:16.200
They get stick a shot.
487
00:21:16.319 --> 00:21:19.400
I remember when we rebranded our website was it our
488
00:21:19.680 --> 00:21:22.640
no our logo no we When we rebranded.
489
00:21:22.279 --> 00:21:23.200
It costs quite a bit.
490
00:21:23.440 --> 00:21:25.839
It costs quite a bit to get the logo remade,
491
00:21:25.960 --> 00:21:28.680
the photos, uh, the website.
492
00:21:28.839 --> 00:21:29.839
So it's pricey.
493
00:21:29.880 --> 00:21:32.359
But from your eyes, what what do you think are
494
00:21:32.400 --> 00:21:36.359
the ranges for branding or rebranding for small business owners now?
495
00:21:37.400 --> 00:21:40.240
And that's tough to give a range because everyone's different, right,
496
00:21:40.279 --> 00:21:44.559
Everyone is differentone's different, everybody, stage of business is different.
497
00:21:44.799 --> 00:21:46.319
So I can't say, you know what I mean, you
498
00:21:46.359 --> 00:21:49.519
can't get this much money because like depending on where
499
00:21:49.519 --> 00:21:51.440
you are. You know, that might be really low and
500
00:21:51.519 --> 00:21:53.319
it might be really high for you. But I feel
501
00:21:53.359 --> 00:21:55.240
like you should have a marketing budget, and I think
502
00:21:55.240 --> 00:21:56.039
a lot of people don't have.
503
00:21:55.960 --> 00:21:59.039
A marketing budget. Yeah, right, Like if you need to
504
00:21:59.079 --> 00:21:59.480
have a.
505
00:21:59.519 --> 00:22:03.519
Marketing period and the ship shouldn't be like a month,
506
00:22:03.680 --> 00:22:05.960
like it should be reasonable, you know, and it shouldn't.
507
00:22:06.720 --> 00:22:10.119
And even if it's something that especially like you said,
508
00:22:10.160 --> 00:22:11.880
you're doing a big project, you know, you need to rebrand,
509
00:22:12.079 --> 00:22:14.799
you need to be like, you need to not neglect it.
510
00:22:15.000 --> 00:22:16.480
And I think that's the thing that people do. They
511
00:22:16.640 --> 00:22:19.880
neglect or they give it just like peanuts. And it's
512
00:22:19.960 --> 00:22:22.839
like when you do I tell everybody this, If you're
513
00:22:22.880 --> 00:22:25.400
working on a rebrand or branding and you do it
514
00:22:25.559 --> 00:22:27.680
right and you find good vendors, it's not something that
515
00:22:27.799 --> 00:22:30.599
you have to keep doing. It's an investment. It's literally
516
00:22:30.640 --> 00:22:33.240
an investment. And that's not just like a buzzword. It's
517
00:22:33.240 --> 00:22:36.039
an investment because it's not a reoccurrent cost. You know,
518
00:22:36.440 --> 00:22:38.200
Like once you do it, it's like, Okay, you're set,
519
00:22:38.240 --> 00:22:40.279
you got your logo. You're not gonna have to keep
520
00:22:40.279 --> 00:22:42.839
paying for this. You pay for it, done, paying for it,
521
00:22:43.079 --> 00:22:45.440
and that's gonna make you money, like hand over foot.
522
00:22:45.880 --> 00:22:48.640
You know, as long as you're you're pushing it, that's
523
00:22:48.680 --> 00:22:50.880
gonna make you money for a long time. And so
524
00:22:51.079 --> 00:22:53.640
these are things that are literally literal investments, like I
525
00:22:53.720 --> 00:22:56.920
don't have to pay nobody every monthing like website hosting. Sure,
526
00:22:57.039 --> 00:22:59.119
but for the most part, once you pay for some
527
00:22:59.200 --> 00:23:02.160
photos or logo, you don't have to get paid for it.
528
00:23:02.400 --> 00:23:05.000
So focus on, you know, making but you have to
529
00:23:05.039 --> 00:23:07.000
budget for that, and you have to have a budget
530
00:23:07.039 --> 00:23:08.200
for it. You have to have set us out.
531
00:23:08.160 --> 00:23:10.440
Many because then you need marketing. You know, these are
532
00:23:10.519 --> 00:23:12.440
things in the black I feel like in the black community,
533
00:23:12.680 --> 00:23:16.279
we neglect marketing, We neglect pr things that we need,
534
00:23:17.079 --> 00:23:19.920
and then you know, you why your business can only
535
00:23:20.000 --> 00:23:21.440
go so far. So it's hard for me to say
536
00:23:21.480 --> 00:23:24.000
an exact budget, but I would my advice is to
537
00:23:24.200 --> 00:23:28.039
have one and to not neglect it, to have one.
538
00:23:28.119 --> 00:23:30.279
Have a marketing budget, because it's people who probably don't
539
00:23:30.319 --> 00:23:32.559
have no marketing budget at all. They don't even it's
540
00:23:32.599 --> 00:23:34.559
not even a thought in their mind, especially now AI.
541
00:23:34.640 --> 00:23:39.480
It's just just and it's like yeah, yeah, I don't know,
542
00:23:39.640 --> 00:23:41.680
you don't even look like a real business. If everything
543
00:23:41.720 --> 00:23:42.599
you do is AI.
544
00:23:42.599 --> 00:23:43.400
Like you literally.
545
00:23:44.720 --> 00:23:52.119
You might be a scammer. Yem A, yeah, AI dude,
546
00:23:52.279 --> 00:23:54.480
everything Like, are you a real person?
547
00:23:55.359 --> 00:23:57.920
I don't know. Yeah, maybe that's a real thing. There's
548
00:23:57.920 --> 00:24:03.039
a real thing. If there are AI businesses, I would say, yes,
549
00:24:03.519 --> 00:24:06.519
definitely have a budget. I would market it or I
550
00:24:06.559 --> 00:24:10.559
would budget it under like content marketing, and I would
551
00:24:10.640 --> 00:24:13.160
suggest I would suggest a few hundred dollars a month
552
00:24:14.200 --> 00:24:18.680
just because if you can possibly, uh for because the
553
00:24:18.759 --> 00:24:21.799
graphics can you know, I'm seeing and you you know,
554
00:24:21.920 --> 00:24:25.680
everybody's budget different. I know a designer he's you know,
555
00:24:26.160 --> 00:24:28.880
he works with all these big names and stuff like that.
556
00:24:29.039 --> 00:24:31.799
He'll charge upward of like eight seven hundred, you know,
557
00:24:31.960 --> 00:24:33.920
one hundred dollars, you know, a flyer graph.
558
00:24:34.119 --> 00:24:37.200
It depends, but you know, usually you know, you can
559
00:24:37.279 --> 00:24:38.720
find designers.
560
00:24:38.279 --> 00:24:42.359
With bundle bundle deals and hey, I'll do five for
561
00:24:42.759 --> 00:24:45.839
this amount, but you you can't afford it if you
562
00:24:45.880 --> 00:24:47.559
don't at least a lot like hey this mon y'all,
563
00:24:47.559 --> 00:24:51.279
we're gonna allot five hundred dollars for marketing or content marketing,
564
00:24:51.480 --> 00:24:55.079
whether that's photography, videography or whatever you may. So, I
565
00:24:55.160 --> 00:24:57.319
think a big port of part of what we're saying too.
566
00:24:57.839 --> 00:25:00.720
If you have a relationship with a designer, you may
567
00:25:00.759 --> 00:25:03.319
can build a relationship and say, hey, can we get
568
00:25:03.400 --> 00:25:05.440
can we can we figure out a partnership where you
569
00:25:05.519 --> 00:25:08.240
make so many graphics per month? For this is the
570
00:25:08.240 --> 00:25:11.720
budget I'm allotting for this quarter. I believe in closed
571
00:25:11.720 --> 00:25:13.599
mout fit, I'll tell Q and the Heartmuddle that heck,
572
00:25:13.920 --> 00:25:16.000
this is the budget that we have. I pretty much
573
00:25:16.000 --> 00:25:18.480
know qu'es rates. I said, Okay, I'm trying to get
574
00:25:18.519 --> 00:25:20.160
close to it as much as possible, but this is
575
00:25:20.279 --> 00:25:23.880
our client budget or you know this, I can meet
576
00:25:23.920 --> 00:25:25.799
the budget like, oh, you know, we got it. So
577
00:25:26.519 --> 00:25:29.799
but that's a that's obviously a relationship, friendship and did
578
00:25:29.880 --> 00:25:33.000
life together these past seven years. So I would definitely
579
00:25:33.000 --> 00:25:35.839
that's one of my suggestions. But also I wanted to
580
00:25:35.839 --> 00:25:37.519
ask you too. I had sent you a post not
581
00:25:37.640 --> 00:25:40.119
too long ago about a designer. I think we talked
582
00:25:40.119 --> 00:25:43.599
about it a little bit, and so you know, for
583
00:25:43.720 --> 00:25:47.759
the past year, we're seeing entrepreneurs and business owners go
584
00:25:47.920 --> 00:25:51.799
back to work because it's not the income is not
585
00:25:52.000 --> 00:25:55.920
incoming like that. Twenty twenty to twenty twenty two, are
586
00:25:56.000 --> 00:25:59.720
you hearing in the designer streets that they're like, ay,
587
00:25:59.799 --> 00:26:01.279
I kind of really killing my business.
588
00:26:01.400 --> 00:26:03.440
Business is slow. I'm going to back the work, Like,
589
00:26:03.519 --> 00:26:04.240
what are you kind of.
590
00:26:04.240 --> 00:26:09.079
Seeing I've seen you know, I've seen it again. I've
591
00:26:09.119 --> 00:26:09.640
seen it. You know.
592
00:26:09.720 --> 00:26:11.799
It's kind of chomping a lot of different people's jobs
593
00:26:11.799 --> 00:26:13.279
at this point. It's kind of it's hurting a lot
594
00:26:13.319 --> 00:26:16.400
of different industries, but it's helping in different ways. And
595
00:26:16.680 --> 00:26:19.839
so that's another reason I kind of wanted to pivot,
596
00:26:20.079 --> 00:26:21.880
you know, because it's like, yeah, I can make things
597
00:26:21.960 --> 00:26:23.400
all day long. I can make you this thing, I
598
00:26:23.440 --> 00:26:25.119
can make you that thing, but I didn't want nobody
599
00:26:25.119 --> 00:26:26.519
to come for me for things like I've been doing
600
00:26:26.599 --> 00:26:28.680
this for a long time, you know, a lot longer
601
00:26:28.680 --> 00:26:30.000
than I guess. I give myself credit for it to
602
00:26:30.079 --> 00:26:31.319
where like you said, I'm an expert.
603
00:26:31.319 --> 00:26:32.000
I know what I'm doing.
604
00:26:32.039 --> 00:26:34.160
I don't know everything, but I know a lot. And
605
00:26:34.319 --> 00:26:37.319
so that's why I wanted to pivot, you know, at
606
00:26:37.400 --> 00:26:39.359
least for me. I'm like, this makes more sense, and
607
00:26:39.480 --> 00:26:43.359
I think this has more longevity as of a career
608
00:26:43.640 --> 00:26:45.880
versus just being like I'm a graphic designer, or as
609
00:26:45.880 --> 00:26:48.079
a graphic designer might be a little bit more easily
610
00:26:48.160 --> 00:26:51.880
replaceable than somebody with more expertise about like the overarching
611
00:26:52.240 --> 00:26:54.319
branding as a whole. And I have, you know, my
612
00:26:54.480 --> 00:26:56.680
NBA marketing, and I have, you know, all of the
613
00:26:56.759 --> 00:26:58.960
experience that I have, So it speaks to that. So
614
00:26:59.119 --> 00:27:01.920
for me, that's why pivoted. And yeah, I have seen
615
00:27:02.000 --> 00:27:04.599
people that yeah they're going they may have been freelancing
616
00:27:04.640 --> 00:27:06.000
a lot and they're like, yeah, I'm cool on that,
617
00:27:06.319 --> 00:27:08.359
you know, I'm I'm gonna do this. And as somebody
618
00:27:08.400 --> 00:27:10.680
who had a job for a long time and was
619
00:27:10.799 --> 00:27:12.920
just also doing this, I understand.
620
00:27:13.319 --> 00:27:13.839
I get it.
621
00:27:13.960 --> 00:27:16.400
Ain't nothing like happen two checks. Ain't nothing wrong with
622
00:27:16.519 --> 00:27:18.680
it if you can make it work. I'm not one
623
00:27:18.680 --> 00:27:21.640
of the people you know that's just like super on
624
00:27:21.720 --> 00:27:23.440
one side or the other. You know, you gotta do
625
00:27:23.759 --> 00:27:25.880
what works best for you. But yeah, I've seen it.
626
00:27:26.160 --> 00:27:28.759
I've definitely seen some of the chatter here and there.
627
00:27:28.920 --> 00:27:31.480
But I think there's always going to be a need
628
00:27:31.640 --> 00:27:34.880
for just that expertise, you know, cause it's like it's
629
00:27:34.960 --> 00:27:37.000
making things, but it's not going to give you the direction.
630
00:27:37.319 --> 00:27:40.039
It's just making you think. And if you have knowledge,
631
00:27:40.079 --> 00:27:41.079
and if you don't have the direction.
632
00:27:41.200 --> 00:27:43.240
You just keep making. You just keep making stuff. You
633
00:27:43.279 --> 00:27:45.799
don't know where there's right, where there's wrong, you know
634
00:27:45.960 --> 00:27:48.240
how to fix it? What should I be doing? And yes,
635
00:27:48.359 --> 00:27:51.720
you're starting to see this as people need printing. Like
636
00:27:52.160 --> 00:27:55.160
I'm pretty well versed in print making things, huge things,
637
00:27:55.400 --> 00:27:56.319
little print things.
638
00:27:56.359 --> 00:27:56.960
You know, I can make.
639
00:27:57.119 --> 00:27:57.640
I have a lot of.
640
00:27:57.680 --> 00:27:58.759
Knowledge when it comes to print.
641
00:27:58.920 --> 00:28:00.119
But you got a lot of people that try to
642
00:28:00.200 --> 00:28:03.119
make everything on chat making things and you know whatever
643
00:28:03.319 --> 00:28:05.279
generator of AI sending in straight to the printer, and
644
00:28:05.279 --> 00:28:06.640
the printer it's like, girl, what I'm gonna do with this?
645
00:28:07.039 --> 00:28:09.319
But if you don't understand you know, bleed, if you
646
00:28:09.319 --> 00:28:12.480
don't understand color space, if you don't understand sizing, is
647
00:28:12.559 --> 00:28:12.960
what I see.
648
00:28:12.960 --> 00:28:14.119
All I see a lot of people make a lot
649
00:28:14.200 --> 00:28:16.240
of things own you know, gen AI.
650
00:28:16.359 --> 00:28:18.559
But if they don't know any of that, like they'll
651
00:28:18.599 --> 00:28:21.240
still they'll come to me and be like, hey, I
652
00:28:21.400 --> 00:28:24.440
need this billboarder, Hey can you make a poster? When
653
00:28:24.480 --> 00:28:27.160
it's just like you could technically do that on there,
654
00:28:27.240 --> 00:28:29.359
I guess, but I don't know that. They're all different,
655
00:28:29.440 --> 00:28:32.039
you know. But then you need pds, you need sometimes
656
00:28:32.079 --> 00:28:34.160
you need layer of files. It depends on what you're making,
657
00:28:34.400 --> 00:28:37.000
but you're not gonna get that from most of these things,
658
00:28:37.079 --> 00:28:38.839
especially if you're not paying premium, which we know a
659
00:28:38.880 --> 00:28:41.160
lot of people are not paying premium AI because they're
660
00:28:41.160 --> 00:28:43.440
trying to do it for cheap. So it's like, you know,
661
00:28:43.519 --> 00:28:46.720
you still end up in that situation. Like I don't know,
662
00:28:46.799 --> 00:28:49.680
it's funny, but it's definitely a lot of a lot
663
00:28:49.759 --> 00:28:53.720
of shifting. It's interesting, but I just feel like it's
664
00:28:53.759 --> 00:28:56.599
it's a little too good to be true. And you know, eventually,
665
00:28:56.640 --> 00:28:58.359
I think we're gonna come of see the bubble pops
666
00:28:58.400 --> 00:29:02.759
where it's like eventually this is probably gonna like only
667
00:29:02.839 --> 00:29:03.880
be accessible.
668
00:29:03.440 --> 00:29:04.119
To certain people.
669
00:29:04.319 --> 00:29:08.720
Like it's a trend. It's a trend right now, like
670
00:29:08.880 --> 00:29:11.480
it is it's a trend. If you got an AI flyer,
671
00:29:11.759 --> 00:29:15.599
it's like it's it's a trend. Like it's still and
672
00:29:15.839 --> 00:29:18.599
surprisingly it's still gravitating people right now, like cause it's
673
00:29:18.680 --> 00:29:22.599
just getting information out. It's a good time, but it
674
00:29:22.759 --> 00:29:24.839
is a trend. And I wanted to hit on like
675
00:29:25.359 --> 00:29:27.240
a year from now, where do you really see this
676
00:29:27.440 --> 00:29:30.079
going from your eyes, your lens, your expertise, where do
677
00:29:30.079 --> 00:29:32.279
you because I see it to your point like, I
678
00:29:32.359 --> 00:29:34.599
don't think it's gonna be a trend like this next year.
679
00:29:36.440 --> 00:29:40.119
I mean, to me, the trend of you know, there's
680
00:29:40.200 --> 00:29:43.400
always gonna be some people that's treating a business like
681
00:29:43.400 --> 00:29:45.039
a hobby, and there's always gonna be some people that's
682
00:29:45.079 --> 00:29:48.079
treating it like serious. And I feel like if you're serious,
683
00:29:48.480 --> 00:29:50.960
the serious is always gonna prevail when it comes to
684
00:29:51.240 --> 00:29:56.200
actually investing and you know, really cementing those brand identities
685
00:29:56.319 --> 00:29:58.920
with the real software versus is just making stuff, making stuff,
686
00:29:58.960 --> 00:30:00.960
making stuff, And I think people do that because they
687
00:30:01.000 --> 00:30:03.480
get excited, you know, because I make stuff for people's
688
00:30:04.039 --> 00:30:06.759
and when people they just get excited. It's exciting, like
689
00:30:06.880 --> 00:30:09.640
oh and soople to make something and it's just like whoa,
690
00:30:10.160 --> 00:30:12.359
I made something. You know, people are just like, well
691
00:30:12.400 --> 00:30:15.279
that's something. And then you got people being like, oh,
692
00:30:15.359 --> 00:30:17.359
but that's ugly, you know, but they are like I
693
00:30:17.400 --> 00:30:19.799
don't care. They're just excited because it's their stuff. But
694
00:30:20.160 --> 00:30:23.279
is it if it looks like everybody else's stuff? So
695
00:30:23.400 --> 00:30:25.119
it's like you got to you gotta think about it.
696
00:30:25.519 --> 00:30:27.720
It's like, well you still don't look like anybody. You
697
00:30:27.799 --> 00:30:30.319
still just you know, it's just stuff happening. So at
698
00:30:30.319 --> 00:30:31.480
the end of the day, you just really got to
699
00:30:31.480 --> 00:30:33.160
figure out what it is that you look like and
700
00:30:33.480 --> 00:30:35.960
invest in that. Even if you know you kind of
701
00:30:36.000 --> 00:30:39.000
come up with your own like way of how that's
702
00:30:39.039 --> 00:30:40.960
going to look like, Hey, I really like the shade
703
00:30:40.960 --> 00:30:41.319
of blue.
704
00:30:41.680 --> 00:30:42.680
I really like this image.
705
00:30:42.680 --> 00:30:44.079
You could always you could have an idea of it,
706
00:30:44.200 --> 00:30:46.799
and then, like Sarah said, set aside some money. Even
707
00:30:46.839 --> 00:30:48.960
if you only have enough money fifty dollars a month,
708
00:30:49.119 --> 00:30:51.519
hundred dollars a month, whatever, set aside some money until
709
00:30:51.720 --> 00:30:54.599
you know you can find a designer. You can be
710
00:30:54.680 --> 00:30:57.640
somebody's budget, you know, cause your your brand. You know,
711
00:30:57.839 --> 00:30:59.839
if you put so much time and energy in your brand,
712
00:31:01.039 --> 00:31:02.839
you wanted to look as good as it actually is
713
00:31:02.920 --> 00:31:06.640
because if it doesn't, you know, you're not gonna get
714
00:31:06.680 --> 00:31:08.920
the get the people that you want, like, you want
715
00:31:08.920 --> 00:31:11.160
to attract those people. And people are visual. That's why
716
00:31:11.200 --> 00:31:13.519
people have these opinions on these flyers because they hate them.
717
00:31:13.759 --> 00:31:17.359
People are visual and yeah, stuff and they judge whether
718
00:31:17.440 --> 00:31:19.880
they like it, whether they dislike it, like it's you
719
00:31:20.000 --> 00:31:21.960
really have two seconds to catch people's attentionally when it
720
00:31:22.000 --> 00:31:24.960
comes to that stuff, and people are they're just becoming
721
00:31:25.599 --> 00:31:28.359
blind to that they're starting to become starting to look
722
00:31:28.559 --> 00:31:30.960
nothing to them, So it'll be interesting to see.
723
00:31:31.359 --> 00:31:32.079
How it pivots.
724
00:31:32.119 --> 00:31:34.039
I think the software will get better, you know, I
725
00:31:34.079 --> 00:31:36.160
think it'll continue to hopefully get better.
726
00:31:36.400 --> 00:31:37.599
But you also have to have a good.
727
00:31:37.519 --> 00:31:38.960
Prompt again, and if you don't know what you're doing,
728
00:31:39.000 --> 00:31:41.839
your prompt gonna be trash. So I'll be curious.
729
00:31:42.000 --> 00:31:43.359
You don't have to have a good problem.
730
00:31:44.480 --> 00:31:45.519
Yeah, I'm I'm but.
731
00:31:45.599 --> 00:31:48.799
I don't think it'll be affordable for everybody because this
732
00:31:48.920 --> 00:31:50.960
is America, you know, Like why would it be?
733
00:31:53.319 --> 00:31:53.799
No for real?
734
00:31:54.000 --> 00:31:55.519
That's why I was like, yeah, it's definitely not gonna
735
00:31:55.519 --> 00:31:58.559
be because it's so easy, like throw me a fire,
736
00:31:58.640 --> 00:32:00.839
this is what I got going on, bring people, put
737
00:32:00.920 --> 00:32:04.079
people in. Uh, you know, it's a party, like it's
738
00:32:04.160 --> 00:32:06.519
just not that that trend of it because of the
739
00:32:06.559 --> 00:32:09.799
accessibilities what you're saying, I don't think that it'll be
740
00:32:09.960 --> 00:32:12.279
that you gotta you gotta pay, you gotta pay to
741
00:32:12.359 --> 00:32:15.599
you gotta pay to play in America, what I would say,
742
00:32:16.720 --> 00:32:20.839
AI at this point, you know, lacks a certain.
743
00:32:20.680 --> 00:32:23.400
Level of execution that you need to thrive as a business.
744
00:32:23.920 --> 00:32:27.119
So you can get direction, you can you can get
745
00:32:27.200 --> 00:32:30.519
a pitch and a press release or whatever off or
746
00:32:30.599 --> 00:32:34.680
a graphic off of chat CHUBT or Claude, but chat
747
00:32:34.720 --> 00:32:38.440
GBT Claude cannot build a relationship with a journalist, cannot
748
00:32:38.440 --> 00:32:41.000
build a relationship with a designer, cannot print for you.
749
00:32:41.200 --> 00:32:44.160
Like you have to just really hone down and say,
750
00:32:44.640 --> 00:32:45.279
I'm even.
751
00:32:45.160 --> 00:32:47.960
I can even respect a business that says, you know
752
00:32:48.079 --> 00:32:51.160
what some things will do AI. You know, sure, whatever,
753
00:32:51.799 --> 00:32:55.400
But this other part, We're gonna bring an actual expert
754
00:32:55.599 --> 00:32:58.279
like you or Sarah, and let's see how we can
755
00:32:58.359 --> 00:33:01.680
coexist both of the roles. We can thrive or we
756
00:33:01.759 --> 00:33:03.960
can work in an environment like that. But the moment
757
00:33:04.119 --> 00:33:07.119
you decide you want full AI or you want you
758
00:33:07.240 --> 00:33:09.839
are literally I feel like you're cheating yourself as a
759
00:33:09.920 --> 00:33:13.519
business and you're cheating the progression of your business.
760
00:33:13.640 --> 00:33:16.480
So that's my thoughts on it. It is it's not.
761
00:33:16.759 --> 00:33:18.480
I mean, I feel like part of being entrepreneur is
762
00:33:18.480 --> 00:33:21.720
like fulfilling you know, like doing that work and making
763
00:33:21.759 --> 00:33:23.839
it make sense, like cause there are certain things it's
764
00:33:23.839 --> 00:33:25.519
like why not make your life easier? I get that,
765
00:33:25.759 --> 00:33:27.240
and I get what people are saying to and it's
766
00:33:27.279 --> 00:33:28.759
they like, why should I be working on this I
767
00:33:28.799 --> 00:33:31.359
want to tell my family, and it's like there are
768
00:33:31.480 --> 00:33:33.720
some things. Again, if you care about your business, you're
769
00:33:33.759 --> 00:33:36.000
not going to like one hundred percent automated if you care.
770
00:33:36.160 --> 00:33:38.039
Some people don't care. Some people just trying to make money.
771
00:33:38.480 --> 00:33:40.519
Cool, but a lot of people claim, especially I feel
772
00:33:40.559 --> 00:33:43.559
like black entrepreneurs, we treat businesses like it's our baby,
773
00:33:43.640 --> 00:33:45.359
it's our this is hard at and then why are
774
00:33:45.440 --> 00:33:46.559
you like never with it?
775
00:33:46.799 --> 00:33:51.519
Like you'ster course of it? Yeah, and this is random.
776
00:33:51.559 --> 00:33:54.079
I'm going backward but earlier because you were talking with
777
00:33:54.200 --> 00:33:55.240
my AI. What do I think?
778
00:33:55.480 --> 00:33:57.240
I just I was saying about this the other day
779
00:33:57.480 --> 00:34:01.119
and I'm like, do you remember when listening uber were new,
780
00:34:02.200 --> 00:34:04.720
like kind of new, and it would be like five
781
00:34:04.759 --> 00:34:06.160
dollars you know what I'm saying. I go on a
782
00:34:06.200 --> 00:34:09.000
trip and it'd be like you know what I'm saying,
783
00:34:09.039 --> 00:34:11.559
like Collos, Yeah, how much chicaus?
784
00:34:12.320 --> 00:34:12.440
Right?
785
00:34:12.760 --> 00:34:16.880
Like we know how it's America. So over time, I'm
786
00:34:16.920 --> 00:34:19.519
not saying it's not gonna exist, but you know, there's
787
00:34:19.559 --> 00:34:21.880
definitely gonna be a shift. It's a catch because they
788
00:34:21.960 --> 00:34:24.199
get you dependent. And I just seen somebody else on
789
00:34:24.199 --> 00:34:26.360
about so they get you dependent on these things right,
790
00:34:26.840 --> 00:34:29.239
just like, oh, you feel like you gotta luber uber,
791
00:34:29.360 --> 00:34:31.639
you've gotta list, you gotta do that, you gotta do that,
792
00:34:31.760 --> 00:34:34.039
and it's like, oh, it's one hundred dollars for me
793
00:34:34.119 --> 00:34:36.480
to go two miles down the street. But they make
794
00:34:36.559 --> 00:34:38.280
you feel like you got to have these things. And
795
00:34:38.360 --> 00:34:40.559
I feel like that's kind of why it's so easy
796
00:34:40.679 --> 00:34:43.639
to just do dud do. And eventually it's gonna be like,
797
00:34:43.719 --> 00:34:45.800
all right, that's gonna be and you're gonna be paying
798
00:34:45.840 --> 00:34:49.079
more than you was probably paying a designer anyway. We're
799
00:34:49.159 --> 00:34:53.360
paying more professional anyway, because they want you depending on this,
800
00:34:53.719 --> 00:34:55.079
you know, like crack in the eighties.
801
00:34:55.719 --> 00:34:57.599
So you know that's why I don't want to be
802
00:34:58.000 --> 00:34:59.840
dependent on anything outside your brain.
803
00:35:00.000 --> 00:35:04.000
Okay, Well that's that's good. That's good.
804
00:35:04.159 --> 00:35:07.079
She said they have you depended, that's true. Have you
805
00:35:07.199 --> 00:35:09.519
depended on like you really just got to haven't got
806
00:35:09.599 --> 00:35:11.199
a need in camp. I think we're at a point
807
00:35:11.199 --> 00:35:14.280
we can't even think about it, like you said, because
808
00:35:14.280 --> 00:35:16.880
I'm guilty. I would get on Check and talk to
809
00:35:17.039 --> 00:35:18.880
Check about some stuff I ain't gonna watch.
810
00:35:19.559 --> 00:35:22.119
I'm scared, girl.
811
00:35:22.159 --> 00:35:24.360
I don't know you like that, Like I'll do it
812
00:35:24.480 --> 00:35:29.599
for you know sometimes like business related things. Maybe everyone, yeah, maybe,
813
00:35:30.639 --> 00:35:33.559
but I try not to just live on it because
814
00:35:33.880 --> 00:35:34.679
I'm saying.
815
00:35:38.559 --> 00:35:39.639
I'm scared.
816
00:35:40.960 --> 00:35:43.480
Robot the back of my mind.
817
00:35:45.039 --> 00:35:47.519
I didn't even watch that. What happened in that movie?
818
00:35:48.559 --> 00:35:51.079
Have you seen those robots that they keep putting in, like,
819
00:35:51.480 --> 00:35:53.800
you know, different countries and the robots like break dancing
820
00:35:53.800 --> 00:35:55.840
and stuff. They look to me, it looked like that robot.
821
00:35:56.119 --> 00:35:58.760
But basically the robots, you know, they they turn on
822
00:35:58.800 --> 00:36:01.480
Will Smith. Okay, they supposed to be like, you know, obeying,
823
00:36:01.559 --> 00:36:02.840
and they turn on him and they trying to.
824
00:36:02.800 --> 00:36:06.320
Like take over the world. So but you know, god,
825
00:36:07.280 --> 00:36:09.079
I believe that's a remake of an old movie.
826
00:36:09.159 --> 00:36:09.440
I think.
827
00:36:09.519 --> 00:36:12.679
But anyway, yeah, don't watch it now, you won't watch
828
00:36:12.719 --> 00:36:13.519
to chat no more.
829
00:36:15.679 --> 00:36:18.760
There's another you know, they have a robot now they
830
00:36:18.880 --> 00:36:20.920
have you can have you can buy one for twenty
831
00:36:20.960 --> 00:36:23.880
thousand dollars or something like that, and he'll he'll fold
832
00:36:23.920 --> 00:36:24.440
your clothes.
833
00:36:26.039 --> 00:36:32.119
See it's your own clothes, be left or hire somebody
834
00:36:32.199 --> 00:36:34.880
to fold your clothes if that's the case, like Jesus Chice.
835
00:36:35.880 --> 00:36:37.800
Yeah, no, for real, you know it's I saw it
836
00:36:37.880 --> 00:36:40.440
on like I don't know, spiritual word and it's like
837
00:36:40.559 --> 00:36:43.400
he literally walking and he does your lot, you know,
838
00:36:43.599 --> 00:36:46.599
all your housework, and twenty thousand.
839
00:36:46.599 --> 00:36:50.400
I want to say, I don't know. I don't trust them.
840
00:36:50.840 --> 00:36:53.599
It's another movie you should watch called Her. It's a
841
00:36:53.639 --> 00:36:56.440
weird movie. You should watch that movie.
842
00:36:56.960 --> 00:36:58.480
Oh, I haven't watch it. It's by Robots.
843
00:36:59.800 --> 00:37:01.840
Well, it's basically about this man who falls in love
844
00:37:01.920 --> 00:37:04.639
with like his AI. This movie came out like maybe
845
00:37:04.800 --> 00:37:08.760
maybe ten years ago, maybe something like I want to say,
846
00:37:08.840 --> 00:37:11.159
it's not like an Alexa type of thing, but it's
847
00:37:11.199 --> 00:37:12.440
the same all same concept.
848
00:37:12.599 --> 00:37:14.679
Yeah, he basically like falls in love with you. And
849
00:37:14.800 --> 00:37:15.400
I remember at the.
850
00:37:15.400 --> 00:37:19.000
Time everybody was just like this movie's cruzy, and I'm like, now,
851
00:37:19.079 --> 00:37:22.280
literally that's what you're doing every day. Oh.
852
00:37:22.599 --> 00:37:27.639
No, movie though too close.
853
00:37:27.480 --> 00:37:29.880
To home, definitely too close to home.
854
00:37:30.000 --> 00:37:32.400
Ten years later, movies be really telling us what our
855
00:37:32.400 --> 00:37:34.599
future gonna look like. I feel like Hollywood know before
856
00:37:34.599 --> 00:37:39.400
we know. They definitely know. And the AI is all
857
00:37:39.440 --> 00:37:41.880
in Hollywood, like they we see it all the time.
858
00:37:41.960 --> 00:37:44.159
It's other fancy your terms. I can't think of the names,
859
00:37:44.280 --> 00:37:47.840
but like the backgrounds and things that we see, it's everywhere.
860
00:37:48.400 --> 00:37:52.079
It's definitely not going anywhere, and I think it can coexist,
861
00:37:52.239 --> 00:37:53.639
but just don't forget the expert.
862
00:37:53.679 --> 00:37:56.840
Don't forget the actual human that can really do it,
863
00:37:56.920 --> 00:37:58.519
that went to school like girls, because.
864
00:37:58.360 --> 00:38:00.480
Baby, we got I got a you got a photo
865
00:38:00.559 --> 00:38:05.039
journalism degree, we got NBA marketing from Middle Tennessee State University.
866
00:38:05.119 --> 00:38:08.639
But my girl is degreed and experienced. Don't play with her.
867
00:38:12.800 --> 00:38:17.360
Don't play with her. So I think this was informative.
868
00:38:17.400 --> 00:38:22.480
I mean, obviously we're in Q three of the twenty
869
00:38:22.519 --> 00:38:27.280
twenty six so as we are ending the year, what
870
00:38:27.440 --> 00:38:30.920
are some things that you think right now business owners
871
00:38:31.000 --> 00:38:33.960
can think about for twenty twenty seven branding kind of
872
00:38:34.079 --> 00:38:35.320
drop some gems for them.
873
00:38:36.039 --> 00:38:37.719
Because you know, I don't know's I'll just ask you.
874
00:38:40.840 --> 00:38:43.320
I think that's a good question because it's like, what
875
00:38:43.519 --> 00:38:45.840
is it? Dang, it's August, I.
876
00:38:45.840 --> 00:38:49.559
Would say, you know, now, it's definitely a good time to, yeah,
877
00:38:49.679 --> 00:38:52.840
start thinking about what you're gonna do, like how you're
878
00:38:52.840 --> 00:38:55.320
going to roll out the rest of the first of
879
00:38:55.440 --> 00:38:58.039
nick sture because August, you know, we're not too far
880
00:38:58.079 --> 00:39:00.280
away from the holidays, right, you know, people want to
881
00:39:00.280 --> 00:39:03.000
get busy during holidays, hang out with their family. Ideally,
882
00:39:03.119 --> 00:39:05.360
you should have these start structuring these plans now. So
883
00:39:05.480 --> 00:39:07.840
that means if you need to have like a phone shoot,
884
00:39:08.320 --> 00:39:10.280
you know, you should be scheduling these things now. If
885
00:39:10.320 --> 00:39:12.079
you need to be doing some work on your website,
886
00:39:12.119 --> 00:39:14.239
if you need to hire somebody to help you roll
887
00:39:14.320 --> 00:39:16.920
out something that's supposed to take place at the top
888
00:39:16.960 --> 00:39:19.440
of the year. You know, even thinking about your content
889
00:39:19.519 --> 00:39:22.280
for nixture, you could start badging content for nixture, Like,
890
00:39:22.440 --> 00:39:24.519
there's a lot of things you could plan to just
891
00:39:25.079 --> 00:39:27.920
make it a lot, you know, a lot of stress free.
892
00:39:28.719 --> 00:39:29.599
By the time you have to.
893
00:39:31.360 --> 00:39:33.960
And even if depending on your business, if you're like
894
00:39:34.039 --> 00:39:35.840
a product business and you want to do like some
895
00:39:35.960 --> 00:39:39.199
holiday promos, now's a good time to start thinking about that.
896
00:39:39.280 --> 00:39:40.880
I mean, technically you should bet thinking about that earlier.
897
00:39:40.880 --> 00:39:42.840
But if you a small business, we give you grace.
898
00:39:43.000 --> 00:39:44.920
You know you still have time to start thinking about
899
00:39:45.000 --> 00:39:50.159
like holiday promotions. And I'm sorry, what was your original question?
900
00:39:50.360 --> 00:39:54.440
What's small businesses something that I want to do? You like,
901
00:39:54.480 --> 00:39:56.320
small business is what they can do to.
902
00:39:58.920 --> 00:40:03.599
That's horrible that I forgot what they can do? I
903
00:40:04.559 --> 00:40:08.000
answered what they or what they can do uh top
904
00:40:08.039 --> 00:40:11.239
of next year, like I don't know, just finish your question.
905
00:40:11.840 --> 00:40:14.400
That's what you said, but not just changed it up.
906
00:40:14.440 --> 00:40:17.599
I just told it anyway, Well, something that I I
907
00:40:18.920 --> 00:40:20.960
would like to do. Depending on what kind of business
908
00:40:21.000 --> 00:40:23.199
you're in, it can be nice to send out holiday
909
00:40:23.199 --> 00:40:24.039
cars to your clients.
910
00:40:24.480 --> 00:40:25.679
That's a good branding thing.
911
00:40:25.760 --> 00:40:28.760
And we're talking about we're talking about relationship building, right,
912
00:40:28.880 --> 00:40:32.440
and so that's something that ask I'm like, Oh, I
913
00:40:32.440 --> 00:40:34.360
don't necessarily have enough money to do that, but like
914
00:40:34.440 --> 00:40:35.880
now I'm kind of like, okay, that would be like
915
00:40:35.880 --> 00:40:37.960
a cute idea, like for some of my bigger clients,
916
00:40:38.039 --> 00:40:41.559
like maybe sending them a thing, you know, sending them
917
00:40:42.239 --> 00:40:44.519
a physical item thank you for your thank you for
918
00:40:44.679 --> 00:40:46.519
you know, all value our relationship. It's just a nice
919
00:40:46.519 --> 00:40:48.280
little gesture. It doesn't have to be anything crazy. Could
920
00:40:48.280 --> 00:40:50.760
be a T shirt, it could be a mug. That's
921
00:40:50.840 --> 00:40:54.000
just a good way to help build those relationships. Because
922
00:40:54.000 --> 00:40:55.840
that's what I'm learning in this stage my business. I
923
00:40:55.960 --> 00:40:58.599
used to hate going to network and stuff. I used
924
00:40:58.599 --> 00:41:01.599
to hate talking about business. They like talking about high,
925
00:41:01.639 --> 00:41:03.280
but you cannot grow up business and high like you
926
00:41:03.360 --> 00:41:07.119
got to put yourself out there and so definitely trying
927
00:41:07.159 --> 00:41:08.639
to do more of the things.
928
00:41:09.079 --> 00:41:11.000
And that is one of the ways.
929
00:41:11.039 --> 00:41:14.280
Also, I'm trying to do my business do more physical
930
00:41:14.320 --> 00:41:17.159
items like design and just put more physical items on
931
00:41:17.280 --> 00:41:19.280
my store because that is a way to kind of
932
00:41:19.559 --> 00:41:23.400
back all of this like oh, bony designers like, well,
933
00:41:23.519 --> 00:41:24.239
physical things.
934
00:41:24.360 --> 00:41:26.599
People love stuff, and that ain't going nowhere.
935
00:41:26.920 --> 00:41:30.199
So you know, I'm definitely yeah, more like, you know,
936
00:41:30.320 --> 00:41:34.599
making more things, designing clothes, designing banners, signs, things like that.
937
00:41:34.760 --> 00:41:36.599
So leaning more into that is helpful too.
938
00:41:37.800 --> 00:41:40.039
Yeah, I agree, And I'm actually when you said website,
939
00:41:40.039 --> 00:41:42.639
I was like, oh, I said, she's already in the
940
00:41:42.719 --> 00:41:46.159
vein because I'm gonna be sending a que an email.
941
00:41:45.880 --> 00:41:49.199
About redesigning our website.
942
00:41:49.519 --> 00:41:53.159
Not redesigning, but like, yeah, design me, well, refreshing it,
943
00:41:53.360 --> 00:41:57.920
refreshing it, like just updated photos, we got some new information,
944
00:41:58.039 --> 00:42:00.480
things have changed. I think that's I think it's a
945
00:42:00.519 --> 00:42:03.079
great time. So even on the PR marketing side, we
946
00:42:03.280 --> 00:42:07.639
actually encourage people to start, you know, having these conversations
947
00:42:07.679 --> 00:42:11.159
with us between August and October on their launch plans
948
00:42:11.360 --> 00:42:14.320
for Q one and even Q two, and think about
949
00:42:14.360 --> 00:42:17.440
what you're going to do, you know, ahead of time,
950
00:42:17.519 --> 00:42:22.800
because it's budget they're scheduling, you know, with holidays, y'all
951
00:42:22.840 --> 00:42:25.079
get super busy a lot of times. That's y'all super
952
00:42:25.119 --> 00:42:29.159
Bowl season. Then it's travel, you know again, holidays, events
953
00:42:29.199 --> 00:42:31.599
and parties. So this is a really good time to
954
00:42:31.719 --> 00:42:34.960
think ahead, think about you know what, we're having this
955
00:42:35.079 --> 00:42:38.000
in March. If you're having something in March, you should
956
00:42:38.000 --> 00:42:40.719
have already been conversing about it by now. But if not,
957
00:42:40.920 --> 00:42:44.400
it's time to go ahead and get that brainding together, marketing,
958
00:42:44.519 --> 00:42:48.599
that planning, so that because those last thirty sixty ninety
959
00:42:48.679 --> 00:42:51.400
days you're trying to maybe fill seats in and you know,
960
00:42:51.480 --> 00:42:52.840
you're trying to go harder, but you got to have
961
00:42:52.920 --> 00:42:53.559
your assets.
962
00:42:53.920 --> 00:42:54.920
You know, you got to have your ass.
963
00:42:54.920 --> 00:42:57.800
Yeah, so I think that's yes, you have to have
964
00:42:58.079 --> 00:43:01.199
You know that those physical assets be the ones costing
965
00:43:01.199 --> 00:43:02.559
the most money. And a lot of people wait to
966
00:43:02.559 --> 00:43:04.960
the last minute to try to get things printed and
967
00:43:05.639 --> 00:43:07.679
you know all of that stuff, and that you need
968
00:43:07.760 --> 00:43:10.159
to you need that time to have things processed and
969
00:43:10.199 --> 00:43:14.159
print especially like very large things. So yes, events, Yeah,
970
00:43:14.239 --> 00:43:15.800
you gotta give yourself a lot of time if you
971
00:43:15.840 --> 00:43:17.880
want to make it like a success, like a visual success.
972
00:43:19.000 --> 00:43:21.320
Yeah, definitely, I agree.
973
00:43:21.440 --> 00:43:23.760
No, we're we're on the same page. So we we
974
00:43:23.880 --> 00:43:26.079
think the same, We work in this around the same,
975
00:43:26.480 --> 00:43:29.039
you know, timelids and people and all the things. So
976
00:43:29.679 --> 00:43:31.719
I think this was great. You did amazing.
977
00:43:32.360 --> 00:43:35.039
You know, you educated the people that got them thinking.
978
00:43:35.840 --> 00:43:38.239
Some of our audience they're still gonna use chatty, and hey,
979
00:43:38.440 --> 00:43:39.679
I'm not gonna get you using Chatty.
980
00:43:39.760 --> 00:43:42.920
But all I can say is haul on the expert.
981
00:43:43.039 --> 00:43:44.079
Reach out to the experts.
982
00:43:44.159 --> 00:43:47.639
Get some type of brand cohesiveness so that when I
983
00:43:47.760 --> 00:43:50.880
encounter your brand, I know, oh okay, that's x Y
984
00:43:50.920 --> 00:43:54.159
and z K Bakery or whatever.
985
00:43:55.079 --> 00:43:57.880
Listen, that's what I want to know. Brand identity for
986
00:43:58.039 --> 00:43:58.920
our brand identity.
987
00:43:59.039 --> 00:44:02.519
Designer just a large project. You spend a lot of money.
988
00:44:02.679 --> 00:44:04.360
Don't spend a lot of money on some and didn't
989
00:44:04.400 --> 00:44:07.599
make every graphic in chat because that they don't go
990
00:44:07.679 --> 00:44:09.599
to Galla, like, make it make sense. Also, you know
991
00:44:09.719 --> 00:44:11.960
you got a little we closed today. Make make a
992
00:44:12.039 --> 00:44:14.000
chat fly for that. Just make it makes sense.
993
00:44:14.400 --> 00:44:17.840
But yes, make correct, it makes sense. Thank you for
994
00:44:17.960 --> 00:44:18.800
having me and did that.
995
00:44:19.559 --> 00:44:22.039
You did amazing, y'all. We gotta give it up for Q.
996
00:44:23.159 --> 00:44:25.519
I'm not selfish. I say, hey, you know you need
997
00:44:25.559 --> 00:44:27.920
a designer. Definitely make sure you check out my girl.
998
00:44:28.039 --> 00:44:30.840
This is who, like I said, have built the branding
999
00:44:31.079 --> 00:44:34.440
of Sarah the agency, and I'm sticking beside her.
1000
00:44:35.320 --> 00:44:38.679
But no, thank you. You You're amazing. But y'all know
1001
00:44:38.719 --> 00:44:39.360
what we do here.
1002
00:44:39.599 --> 00:44:43.519
You know my goal with the podcast obviously it is
1003
00:44:43.599 --> 00:44:45.920
for you guys to go from stuff to momentum and
1004
00:44:46.239 --> 00:44:49.000
to have movement. We have to be flexible, we have
1005
00:44:49.039 --> 00:44:51.920
to be open in our perspectives and I believe that
1006
00:44:52.159 --> 00:44:55.119
in a time that we're in I as an agency,
1007
00:44:55.239 --> 00:44:58.960
I actually use AI because AI is everywhere, like we
1008
00:44:59.079 --> 00:44:59.800
cannot avoid it.
1009
00:44:59.840 --> 00:45:03.920
We have on our phones, you be online, it's the
1010
00:45:04.039 --> 00:45:06.679
chatbobs talking to you. And actually AI is actually not new.
1011
00:45:06.960 --> 00:45:08.159
That's some boarant It's not new.
1012
00:45:08.599 --> 00:45:11.039
But I thought it was important to bring an expert
1013
00:45:11.119 --> 00:45:14.519
on just to show you the importance as you are.
1014
00:45:14.440 --> 00:45:15.280
Building your business.
1015
00:45:15.360 --> 00:45:17.760
Are you as you are building your uh, whether it's
1016
00:45:17.800 --> 00:45:21.679
your professional brand, your personal brand, that bringing an expert
1017
00:45:21.800 --> 00:45:26.280
find out, Okay, how can AI coexist with you know,
1018
00:45:26.400 --> 00:45:28.679
with branding, but also get with somebody that you can
1019
00:45:28.719 --> 00:45:31.559
build a relationship. I think relationships are so so so
1020
00:45:31.800 --> 00:45:34.480
very important. All right, So I'm gonna stop kind of
1021
00:45:34.519 --> 00:45:36.400
chatting a little bit right there. I'm gonna let y'all
1022
00:45:36.480 --> 00:45:37.719
kind of marinate on that. Let me know in the
1023
00:45:37.719 --> 00:45:39.840
comments which y'all think, how y'all felt about this episode.
1024
00:45:39.840 --> 00:45:43.039
I love to kind of inform and educate you, but
1025
00:45:43.119 --> 00:45:44.639
y'all know what I tell y'all all the time. Make
1026
00:45:44.719 --> 00:45:47.480
sure that you always be real, that you spread the honey,
1027
00:45:47.719 --> 00:45:49.039
and be you all right.
1028
00:45:49.159 --> 00:45:49.760
Talk to you soon.
1029
00:45:49.960 --> 00:45:50.239
Bye,