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What does it take to scale technology in the senior care sector? In this episode, we sit down with industry veteran Katherine Pack, author of the new Amazon paperback Katherine's Senior Living Sales Playbook. Drawing from over a decade of high-performing sales experience—including pivotal leadership roles at senior living tech giants like Aline and TSOLife—Katherine shares her elite field guide for reps and leaders. Tune in to discover the exact strategies needed to navigate complex SaaS sales cycles, drive community adoption, and successfully sell assistive and administrative technology in the modern senior living space.Learn more about today's guest: Linkedin: / katherine-pack-a3246258 📚 Grab her book: Katherine's Senior Living Sales Playbook: A Field Guide for Reps and Leaders Selling Technology in Senior Living on Amazon: [https://www.amazon.com/Katherines-Sen...“Welcome to Assistive Tech Today Podcast — where innovation meets inclusion.I’m Vinny Livoti, an assistive technology specialist with over twenty-four years of experience supporting children, teens, and adults with special needs through technology.From product design and development to education, consulting, and hands-on demonstrations, this podcast is dedicated to exploring today’s cutting-edge assistive and adaptive technologies.This is Assistive Tech Today Podcast — empowering lives through technology.” / vincent-livoti-46912767 "Please note: Many people in the neurodiverse community prefer identity‑first language and describe themselves as “Autistic,” which is also the language our guest typically uses. At the same time, there are individuals, families and professionals who grew up with or prefer using person‑first language (“person with autism”). We want to acknowledge these differences and honor the full range of perspectives within the community.""The views, thoughts, and opinions expressed in this program belong solely to the speakers and do not necessarily reflect the official policy, position, or views of any agency, company, or entity they represent."#SeniorLiving #SaaSSales #AssistiveTech #SalesPlaybook #SalesLeadership #AssistiveTechToday
