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Want to break into modelling, acting, or content creation? In this episode of Ask the Agents, Chelsea Bonner, Founder and CEO of Icon Management, reveals exactly what top agencies and brands are looking for in 2025. She shares expert insights on career paths, how AI is reshaping the industry, and why social media is now a non-negotiable tool for success.
Chelsea breaks down the realities of the industry, from the competitiveness of agency submissions to the rise of freelancing and digital marketing. She also explains how content creators can monetise their platforms and what it really takes to stand out in today’s fast-changing landscape.
Key Takeaways:
• What top modelling and acting agencies, as well as brands, look for in new talent
• The biggest industry shifts in 2025 and how to stay ahead
• Why social media is crucial for career longevity in all creative fields
• The truth about earning potential in commercial print vs. high fashion
• Why freelancing requires strong business and self-marketing skills
• AI’s growing role in casting, bookings, and influencer marketing
• How content creation can become a sustainable income stream
• Why networking and agency representation are still key to success
• The decline of traditional media and rise of digital marketing
• The importance of building a strong personal brand in entertainment and social media
If you’re serious about making it as a model, actor, or influencer, this episode is packed with must-know insights!
🌎 Website: www.iconmanagement.com.au
📸 Instagram: @iconmanagement
🎥 TikTok: @weareicon
📍 LinkedIn: Icon Management AU
Modeling, acting, social media for performers, AI in entertainment, career advice, industry insights, freelance modeling, agency representation, content creation, digital marketing, becoming a model, getting started as an actor, breaking into the industry.
