Create Your Reputation, or Someone Else Will | Myla Edmond of RW Jones

Myla Edmonds is a storyteller, author, poet, and an expert in strategic marketing. In this episode, she discusses the differences between newsroom-style crisis management and strategic reputation-building. Her prescient message to colleagues in higher education and beyond is refocus peoples' time, resources, and attention to building reputation based on institutional values and societal value. Her wisdom and generosity shine through in each and every word.

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