이 에피소드에 관해
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
This episode explores why human-centred innovation is essential amid the rush to adopt AI, showing how businesses can leverage technology without sacrificing authenticity, trust, or long-term growth. Piper Martz shares practical insights on building smarter AI systems, avoiding common implementation mistakes, and retraining teams to turn cost-cutting into strategic advantage, with examples that make the balance between automation and human connection feel both urgent and achievable.
Topic breakdown:
- Human-first marketing vs. customer-first marketing
- AI adoption challenges inside organisations
- Why most chatbots and AI systems still fall short
- The importance of human-in-the-loop customer service
- Using AI to create more personalised experiences
- Setting higher standards for AI quality
- Why short-term automation can hurt long-term brand value
- Ethical considerations in AI implementation
- Retraining and reskilling employees affected by AI
IKEA as an example of turning layoffs into opportunity
Building a future-proof, human-centred AI strategy
Book recommendation: The Art of Gathering by Priya Parker
Connect with Piper Martz: Follow on https://www.linkedin.com/in/pipermartz/
Important Note:
The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://www.linkedin.com/in/jorgecunha
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