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In this episode of All Hands on Tech, we sit down with Ashleigh Kuniski and Emma Osborne, co-founders of Mira Media Agency, to explore how businesses can make smarter decisions about where and how they advertise.
The discussion covers why traditional media planning and performance marketing need to work together, which overlooked advertising channels can still deliver strong results and how data can challenge assumptions about a campaign. Ashleigh and Emma also share the story behind Mira Media Agency, how their Cape Breton roots have shaped the women-led business and the marketing fundamentals organizations can’t afford to overlook as platforms, algorithms and AI continue to evolve.
Produced by Unbound Media
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