19 Minute Mission - Week 2 - Jesse Zagorsky

This meeting was a revenue share call focused on the 19-minute mission and strategies for recruiting real estate agents to eXp. Jesse led the discussion, encouraging participants to complete the weekly mission of sending conversation starter texts to potential recruits over a 15-minute timer period. Christy shared her progress, having completed three missions and overcome initial hesitation about getting started. The group discussed various recruiting scenarios, including how to approach high-producing agents and handle objections about switching brokerages. Jesse explained the "Friendship Formula" (frequency, proximity, duration, and intensity) as a framework for building relationships with potential recruits. Armand asked for help with approaching top producers, and Jesse advised starting with genuine compliments before transitioning to business discussions. The call included real-time coaching on how to structure conversations with prospects, including using video calls to create proximity and building relationships before making recruitment pitches.