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When a family walks through your doors, are they getting a five-star experience, or are they just another transaction? Consumer demands in death care are shifting rapidly—families don't just want products anymore; they want genuine hospitality, ethical options, and a truly meaningful experience.
In this episode of A Brush with Death, host Gabe Schauf sits down with Darren Crouch, President of Passages International and a 2025 TIME100 Climate leader, to discuss how to navigate this changing landscape, the green movement, the strategies to apply in the selection room, and why the profession must proactively offer green funeral options to avoid repeating the mistakes of the early cremation era. Whether you are looking to elevate your customer service or expand your eco-friendly offerings, this episode provides a practical blueprint for funeral directors ready to lead the market.
