# Venkatesh Rao

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What is premium mediocre - the illusion of luxury?

November is synonymous with Black Friday, great deals but what cost? Over consumption is endangering our already fragile planet. Is it time to change our ways? This week Do You Really Know is highlighting concepts and initiatives about reducing our consumption. You might not be able to afford a Ba…

Monsters in the Gap (S13E41)

In this episode, I address the transformative journey of self-brain surgery and the identity shifts that accompany it, exploring the internal and relational resistance referred to as the“monsters in the gap.” Inspired by Venkatesh Rao's essay, I encourage you to transform your identity from how t…

MacGuffins

Harry and Jorge discuss one of the latter's favorite means for gaining traction: the MacGuffin, a concept with a storied pedigree in cinema. Show notes: Dark Matter and Trojan Horses by Dan Hill Trim tab The New How by Nilofer Merchant Human-Centered Security by Heidi Trost Tempo by Venkatesh Rao

Alexi Gunner on Signals & Culture

Alexi Gunner is an independent cultural researcher and strategist based in Melbourne. He is the founder of idle gaze, a consulting practice and newsletter exploring the hidden undercurrents of culture. He previously held strategy roles at We Are Social, AKQA, and Zalando, and served as cultural fut…

Monsters in the Gap (S13E41)

In this episode, I address the transformative journey of self-brain surgery and the identity shifts that accompany it, exploring the internal and relational resistance referred to as the“monsters in the gap.” Inspired by Venkatesh Rao's essay, I encourage you to transform your identity from how t…

Why mediocrity seems to be the key to innovation in evolution and technology

Episode Summary  Large language models, the computer programs often referred to as artificial intelligence are everywhere these days. There's a lot of hype, a lot of doomerism, and a lot of nay-saying. But despite what all the commentators are saying, the current AI technology is neither a magical …

Preview | NM 94: Simon Denny on defense tech's aesthetic turn (2026)

This is a preview | For full audio and show notes plus extras, subscribe via https://patreon.com/newmodels or https://newmodels.substack.com _ Artist Simon Denny returns to New Models to discuss the American defense tech sector's newfound dedication to aesthetics. Distilling the branding language…

#7 Venkatesh Rao: The Three Types of Decision Makers

In this episode, Venkatesh Rao, founder of Ribbonfarm and author of the book Tempo discusses the 3 types of decision-makers and shares how to adopt useful mental models *** Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episode…

Canada: A Land of Premium Mediocre

Have you noticed that even run-of-the-mill products and services are now expensive? Whether it’s a car or a concert ticket or even just a loaf of bread, regular items that were priced regularly just a few years ago are now being sold as luxuries. It’s no accident, according Eemaan Khan, a Canadian …