# Susie Wolff

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Austrian GP | Cannes Lions Report

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fourteen, and they are both only recently recovered. From the heat. From the Croisette. From Cannes Lions. We open on Austria first. George Russell read the fine print, followed the rules to the letter, and won …

How Susie Wolff Took F1 Academy from Empty Tracks to Global Partnerships

As the Managing Director of F1 Academy, Susie Wolff is helping reshape the future of motorsport. Susie joins Maria to discuss navigating the high-stakes negotiations, the pressure of maximizing growth while F1 Racing is having its moment, and what its like holding her ground in rooms where she's of…

F1 Academy Managing Director Susie Wolff | Driven

Susie Wolff, F1 Academy's Managing Director, former professional racing driver and one of the most respected women in motorsport, joins us to discusses her book "Driven," an inside look at the competitive world of Formula One and her trailblazing 20-year career. After cutting her teeth in kart rac…

Susie Wolff (Managing Director of F1 Academy)

Susie Wolff (Driven, F1 Academy, and Williams Formula One) is a former professional racing driver, and managing director of F1 Academy. Susie joins Armchair Expert to discuss her motorsport-obsessed childhood in Scotland, her grandfather's career as a daredevil motocross rider, and discovering kart…

Azerbaijan GP || Baku & Brand Identity

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty one and Baku delivered a race of two halves. Thirty-plus laps of nothing much and then a photo finish, boys fighting on the radio, and Isack Hadjar on his first race back getting a podium. We will take it…

Bahrain GP || Rebooting Software & Nike in F1

We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty two and Sepang gave us everything. Rain. Chaos. A software reboot in the longest formation lap. Record attendance, record female fan attendance, record 18 to 24 attendance. And a podium that felt like a d…

Beyond the Weight Episode 3.15: It’s By Design

Today we hear all about Sandy’s recent girls’ outing to the Lip Lab in the Distillery District in Toronto. It sounds VERY cool. Then we get into a few of the books we’ve read recently. Finally, we learn that we’re both kind of “off” bananas, but we are both “on” the same fruit. Any guesses? (Note:…

286. Driven to Succeed: Turn Doubt Into Your Competitive Advantage

Confidence, clarity, and speaking when it matters.Confident communication isn’t about being the loudest in the room. For Susie Wolff, it’s about displaying assurance before you even open your mouth.Wolff is a former professional race car driver, managing director of F1 Academy, and author of Driven…

"Can Women Make It In Motorsports? "| Maya Weug

The last woman to start a Formula 1 Grand Prix was Lella Lombardi in 1976. In the entire history of Formula 1, only two women have ever qualified to take their place on the starting grid. Is that really a question of talent—or a question of opportunity? Today, extraordinary women are working to cha…

Australian Grand Prix Preview

F1 Academy boss Susie Wolff lodges a "criminal complaint" against FIA president Mohammed Ben Sulayem ahead of the first day of action in Melbourne. This week's host is Chris Medland. Follow Chris on social media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at…