# Steve Caton

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The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the busine…

How To Scale Sales: Avoid Mistakes

This episode is sponsored by Altezza Solutions, liberating entrepreneurs through fractional sales execution. Today, Steve helps growth-stage companies break through revenue barriers while giving founders the freedom to focus on building extraordinary businesses. Founder-led businesses often gro…

Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? In this Quick Hit, you’ll hear from Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll als…

Real Talk About Sales, Stress, and Starting Out

In this episode, I sit down with Steve Caton, someone who has spent years helping business owners figure out one of the hardest parts of running a business: sales. But this isn’t a heavy business conversation. It’s real, honest, and full of practical insight for anyone who has ever felt overwhelmed…

The Mindset Behind Success with Steve Caton

In this insightful episode, we sit down with Steve Caton to discuss business growth, leadership, mindset, and the lessons behind long-term success. Steve shares valuable insights from his journey, practical strategies for overcoming challenges, and what it takes to lead with purpose in today’s fast…

How to Build a Sales Team Without Losing Your Voice with Steve Caton

Many founders become successful because they learn how to sell, but the same strength can eventually limit the business. In this episode, Dustin Riechmann talks with Steve Caton of Alteza Solutions about recognizing when founder led sales has become a bottleneck and making the transition to a sales…

Classics: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consist…

Steve Caton: Escape the Founder Sales Trap & Build a Repeatable Revenue Engine

Steve Caton B2B Sales Growth Expert | Super Connector | Whiskey Aficionado | Classic Car Nut | CEO & Founder. Steve Caton is the Founder of Altezza which helps small to medium sized businesses solve sales challenges by installing fractional sales professionals that sell like insiders without the hi…

What Happens After the Sale: Turning One Transaction Into Long Term Revenue

I’m really excited to have Steve Caton with us today!Steve has a unique perspective because he’s been inside sales organizations and has seen what happens when companies try to grow without the right people, processes, and leadership in place.And I think this conversation is going to be especially …

What Happens After the Sale: Turning One Transaction Into Long Term Revenue

I’m really excited to have Steve Caton with us today!Steve has a unique perspective because he’s been inside sales organizations and has seen what happens when companies try to grow without the right people, processes, and leadership in place.And I think this conversation is going to be especially …