# Rob Wilkinson

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From Conversation to Case Action: Automating ServiceNow Workflows from Live Voice with Vonage

Customer expectations are rising, but many service teams still rely on voice as an isolated channel and manual processes to move work forward. In this interview, Rob Wilkinson speaks with Jonathan Kershaw, Director of Product Management at Vonage, about how live voice can bring real-time voice tran…

Datamark’s Playbook for Real-Time CX Changes

What happens when your customer journey map looks great on a slide, but falls apart the moment a customer repeats themselves, switches channels, or escalates?In this CX Today interview, Rob Wilkinson sits down with Ali Karim, VP of Solutions at Datamark, to unpack how CX leaders can move from stati…

From Reactive to Agentic: What an AI Native Contact Centre Actually Looks Like

What happens when your contact centre moves beyond scripted bots and into AI agents that can reason, understand context, and complete multi-step tasks end to end? In this CX Today interview, Rob Wilkinson speaks with Jonathan Barouch, GM of Contact Center at Zendesk, about what “AI-native” and “age…

Valoir Warns CX Leaders: AI Ambition Can Backfire Fast

How do CX leaders move beyond AI hype without creating new risk for customers, agents, and the business?In this CX Today interview, Rob Wilkinson speaks with Rebecca Wettemann, Principal at Valoir, about why the conversation around AI in customer experience is becoming more practical and more urgen…

ServiceNow on the CX Shift Legacy CRM Can’t Handle

What happens when customer expectations keep rising, but the systems behind service still sit in silos? In this CX Today interview, Rob Wilkinson speaks with Mark Ashton, VP Solution Consulting CRM EMEA at ServiceNow, about why traditional CRM is no longer enough for modern customer experience.They…

How Vonage Is Rebuilding Agent Experience for a Multi-CRM, AI-Driven Era

Rob Wilkinson speaks with Rodney Hassard, Head of Product, Applications Group at Vonage, about how intelligent workspaces are reshaping the agent experience. Rodney explains why customer relationship management (CRM) fragmentation is becoming a major barrier for service teams, especially as organiz…

Cyber Governance And Compliance With Rob Wilkinson

Does cybersecurity compliance feel like an expensive, boring tick-box exercise? It doesn't have to be. When done correctly, getting compliant shouldn't just be about surviving an audit—it should actively save your team hours of manual work and unlock new revenue for your business. On the latest ep…

The Prompt Gap: Why Keyword-Based AI Search Tracking Misses What Customers Actually Ask - Sprinklr

In this CX Today interview, Rob Wilkinson speaks with Sean Jackson, Lead AI Architect at Sprinklr, about how AI-generated answers are changing customer discovery, brand comparison, and buyer decision-making. Sean explains why the customer journey is increasingly moving inside AI tools such as ChatG…

What Contact Center Buyers Should Prioritize in 2026

Are contact center buyers still using yesterday’s criteria to make tomorrow’s technology decisions?In this CX Today interview, Rob Wilkinson speaks with Keith Dawson, Research Director at ISG, about what contact center leaders should prioritize in 2026 as artificial intelligence, automation, analyt…

Twilio: Voice Is CX’s Next Breaking Point

Are customer experiences becoming too clunky for the way people now want to communicate?In this CX Today interview, Rob Wilkinson speaks with Peter Bell, VP of Marketing, EMEA at Twilio, about how voice is changing the way consumers interact with technology, and what that means for brands designing…