Creating a Difference in the Market for Hypergrowth and Success
On this episode, Maria Pergolino, Chief Marketing Officer at ActiveCampaign, speaks about finding differentiation and what ActiveCampaign did to create a difference in the market.
ActiveCampaign’s SaaS platform is a CRM and customer experience automation platform. The platform was launched in 2016…
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9
As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joi…
Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28
In this episode, Matt and Craig explore the role of advisors in driving B2B business growth with Carilu Dietrich, an ex-CMO and current hypergrowth advisor to CEOs and CMOs. Carilu shares her insights on the importance of having a skilled team of advisors to support executives, highlighting the nee…
Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32
What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the Chief Marketing Officer of Box joins hosts Matt Amundson and Craig Rosenberg to explain how to fix the cracks between sales and mark…
Your Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35
If people are the ones buying software, then it’s probably important that your brand appeals to those people.
Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins co-hosts Craig Rosenberg and Matt Amundson for an examination of how a brand should make buyers fe…
Overcoming Epilepsy & How to Hire with Michael King - Ep. 46
Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co-hosts Craig Rosenberg and Matt Amundson to discuss his personal journey with both epilepsy and his …
Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56
B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game…
Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security,…
Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058
Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014.
Craig and Matt get Scott talking about everything from AI…
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75
Udi Ledergor is the Chief Evangelist at Gong and is firmly amongst the upper echelon of the, as yet to be founded, B2B marketing leader hall of fame, having led outstanding teams as both a Vice President of Marketing and Chief Marketing Officer at five B2B SaaS companies for over two decades. Along…
Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
Denise Persson is the Chief Marketing Officer of Snowflake, the AI Data Cloud company. With over 10 years in the role, one of the longest CMO tenures in enterprise tech, she has helped take Snowflake from roughly $1 million in revenue to more than $4 billion. She now leads a marketing team of about…
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