LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen
Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.
We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn…
#120: LinkedIn CMO Shannon Brayton: Forgoing the traditional route
Shannon Brayton has served as the Chief Marketing Officer of LinkedIn since 2015. Her previous credentials include multiple big name tech firms and startups, such as Intuit, Yahoo!, eBay, and OpenTable. At the age of 19, Shannon began working full time during the day and attending college classes a…
What LinkedIn Advertisers Missed at Inbound 2023
Show Transcript Show Resources Here were the resources we covered in the episode:
Chris Lavigne on LinkedIn
CMO Scorecard Report
Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert
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B2Linked's Youtube Channel Join L…
The Looksmaxxing Economy, Winter Olympics Ads, Talking with the CMO of LinkedIn about the Platform's Evolution, and the Motherhood Problem No One in Advertising Wants to Talk About
On this episode of The Breaking and Entering Show:
Livestream-maxxing is taking over the internet, and brands are just now catching up. Adam Faze breaks down the phenomenon and what it means for the future of content. Then: Publicis is winning twice as many pitches as WPP or Omnicom, McCann lands K…
Redefining Revenue: How AI Is Rewriting the Rules for Sales and Marketing Leaders
Latane Conant, the Chief Revenue Officer for 6sense, a Revenue Intelligence Platform is joining us on the podcast for a conversation on how AI is reshaping go-to-market strategy, transforming SDR and RevOps roles, and redefining what it means to lead a revenue team.This isn’t about surface-level au…
Leading with Humanity: Jessica Jensen, Chief Marketing Officer, LinkedIn
The future of work isn't about competing with AI — it's about doubling down on the skills technology can't replace. As CMO of LinkedIn, Jessica Jensen sits at the forefront of workplace research that explains what's really going on with the decline of entry level jobs, the rise of Gen Z entrepreneu…
Why SurveyMonkey Pivoted Away From Its Enterprise Rebrand (With Katie Miserany, CCO & Global Head of Marketing)
#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision after going private. Katie explains why sales believed nobody would spend six figures with a company …
LinkedIn CMO Network Q & A – Sean Sheppard
Sean Sheppard (@seanasheppard) co-founded GrowthX Academy. GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design.
Sean Sheppard is a serial entrepreneur who has successfully grown dozens of early-stage companies …
Revenue Takeover on Revenue Rehab: Author Discussion
This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.
Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover b…
LinkedIn Growth Masterclass with LinkedIn CMO, Jessica Jensen
Jessica Jensen, Chief Marketing Officer at LinkedIn, joins Jon Evans for a practical masterclass on what actually works on the platform now. Beginning with a review of Jon’s own profile, they cover the route to becoming a Top Voice, the changing role of B2B creators and how brands can work with the…
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