# Lindsay Pedersen

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Marketing Truths with Jason Ing

And are B2B and B2C really as different as we like to pretend they are? AI is moving at breakneck speed, but what actually stays the same when everything around marketing is changing? In this episode, Lindsay sits down with Jason Ing, CMO at Typeface, to talk about curiosity in the AI era, why ide…

AI ≠ Strategy with Jeremy Korst

AI is everywhere. Is your business actually using it with purpose, or just chasing the hype? In this episode, Lindsay sits down with Jeremy Korst, many time CMO and executive, to unpack the real relationship between strategy, brand, and AI. They get into why most companies are getting this wrong, h…

Healthy Tension with Michael Atalla

What actually separates marketing that moves markets from marketing that just explains things? And in a world where AI is rewriting the rules in real time, what does leadership even look like when your team might know more than you do? In this episode, Michael Atalla joins Lindsay Pedersen to unpa…

Beyond Perfect with Bill Glenn

Perfection. Hustle. Always being the smartest person in the room. Those are the things many leaders are taught to chase. But what happens when you realize those ideas might actually be holding you back? In this episode of North Star Leaders, Lindsay Pedersen sits down with Bill Glenn, SVP of Marke…

The Meaning with Lindsay Pedersen

Is your brand working for you or just existing by accident? In this bonus episode, the tables turn on host Lindsay Pedersen as podcast producer Megan Dougherty steps in to interview Lindsay herself. Lindsay shares the thinking behind her approach to brand strategy, why she can't stand the term "pe…

Stay Curious with Gautam Mehandru

AI is making it easier than ever to create content, but also easier than ever to disappear into the noise. So how do you actually stand out when everything starts to sound the same? And what does it really take to balance short-term results with long-term brand in a world that’s moving this fast? …

Collective Brain with Bryan Law

How much of your buying decision is actually rational? And how much of it was made long before you ever started comparing options? In this episode, Lindsay Pedersen sits down with Bryan Law, CMO at Nerdio, for a fascinating conversation about the neuroscience behind marketing, why consistency driv…

Scaling Stories with Ali Albazaz

Brand isn’t just a logo. Culture isn’t just a mission statement. And customer obsession isn’t something you put in a slide deck. In this episode, Lindsay sits down with Ali Albazaz, CEO of Inkitt, to explore how a company built on AI, storytelling, and relentless customer focus grew from a scrappy…

Built to Belong with Rick Brooks

Culture isn't what's written on the wall - it's what people actually do when nobody's watching. So how do you build a company where employees act like owners, customers feel like they belong, and brand values drive real business results? In this episode, Lindsay speaks to Zumiez CEO - Rick Brooks…

Attention Moat with Ran Avrahamy

When everyone can build faster, ship faster, and increasingly look the same, what actually makes a company worth choosing? For AppsFlyer’s CMO - Ran Avrahamy, the answer comes back to culture, clarity, humility, and taste. In this conversation, Ran and Lindsay dig into what it means to build a tru…