# Laura Smith
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laura smith (March 18, 1952 – March 7, 2020) was a Canadian folk singer-songwriter. She is best known for her 1995 single "Shade of Your Love", one of the year's biggest hits on adult contemporary radio stations in Canada, and for her adaptation of the Scottish folk song "My Bonnie Lies over the Ocean" which she entitled "My Bonny". She recorded a version of this with The Chieftains, which they erroneously listed as "My Bonnie" on their album Fire in the Kitchen.
Laura Smith: Localise the Campaign, Don't Just Translate It
Laura Smith, Head of Client Strategy at ICS-digital, has one rule for international work: localize the campaign, don't just translate it. She also walks through her team's white paper, The Human-Machine Memory Gap. Read the full episode recap.
ICS-digital works in over 100 languages across digital…
The Human-Machine Memory Gap: Introducing Distinctiveness Intelligence® with Laura Smith
In this episode Ben Thompson, Senior Account Manager sits down with Laura Smith, Head of Client Strategy to discuss The Human-Machine Memory Gap - a whitepaper launched by ICS earlier this year. They discuss the research that went into the piece, why it's important for marketers working in SEO or A…
EP 11: What remains is change
It's October, students arrive or come back to campus and many things have changed. In this episode we look at how students experience and respond to change? What helps them adapt, embrace new possibilities, or push back. Tune in for maybe unknown internal perspectives on navigating change from the …
Before the No: When ‘Can’t’ Looks Like ‘Won’t
When someone says “no,” are we seeing unwillingness—or a nervous system struggling to access the next step?
In this episode of Sensational Synergy, Laura Smith shares her experience as a parent and educator navigating her daughter’s struggles with school attendance, sensory overwhelm, and the effor…
10-11-26 Downtown Elkhart Merchants Alliance-Part 1
During this week's episode, 95.3 MNC's Laura Smith catches up with Lauren Mora from Hopman Jewelers on Main Street in downtown Elkhart.
See omnystudio.com/listener for privacy information.
10-11-26 Downtown Elkhart Merchants Alliance-Part 2
During this week's episode, 95.3 MNC's Laura Smith catches up with Lauren Mora from Hopman Jewelers on Main Street in downtown Elkhart.
See omnystudio.com/listener for privacy information.
Beyond Clicks: Measuring Decision Distance in AI Search with Giulia Panozzo
Clicks, rankings and traffic tell us what happened, but do they explain why someone chose one brand over another?In this episode of Everything Digital, Laura Smith speaks to neuroscientist turned marketer Giulia Panozzo about Decision Distance: the gap between the motivations driving a customer’s d…
The Attention Recession
Consumers are getting better at tuning out brands, and marketers may have themselves to blame. After years of pushing more content across more channels, the fight for attention has become increasingly difficult. So how can brands break through when audiences are more selective than ever about what …
Episode 6: The housing association experts. Helping organisations review their options with confidence.
Charles Ward is joined by Anthony Frith and Laura Smith to explore how housing associations can better understand their pension arrangements and make informed decisions about the future.
They discuss SHPS, governance, bulk transfers and the importance of setting clear objectives - while keeping me…
Home Care at Every Stage: Dementia Support, Veterans Benefits & Caregiver Relief
Finding the right care for a loved one can feel overwhelming, but families don't have to navigate the journey alone. In Episode 45 of Creative Caregiving and Beyond, Wendy Whiteman welcomes Laura Smith, owner of ComForCare, and Carly Cangelosi, Community Liaison, to discuss how personalized, non-me…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
