# Kevin Indig

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Amazon Lost: AI Agents Can Shop Where They Want

Three stories and a court ruling that just decided whether an AI can shop on your website without asking your permission. In this episode: • A federal appeals court rules Perplexity's AI shopping agent can keep acting for users on Amazon, even though Amazon does not want it there. • Update: New S…

97% of Websites Are Invisible to AI Agents

Welcome to Episode 9 of The GEO Show, where we break down the biggest developments in Generative Engine Optimization (GEO), AI search, and the rapidly changing world of SEO. In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, runs through seven stories reshaping AI searc…

Perplexity Is Citing Pages Google Would Ignore

Welcome to episode 17 of The GEO Show, the briefing on generative engine optimization, LLM citations, and AI search visibility. Brought to you by GEOforge. In this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, walks through a Thursday, September 3, 2026 docket that starts…

AI Will Cite You Without Ever Naming You

Everything I’d learned about writing to be found turned out to be aimed at the wrong reader. For twenty years the reader was a crawler. You wrote for a machine that matched strings, and the craft was getting the right phrase in the right places often enough to be counted. That reader’s gone, and wh…

How to Measure AI Search Visibility Impact and Business Success

In the eight episode of the AI Search Roadmap series hosted by SEO and AI Search specialist Aleyda Solis, she goes through the principles, top mistakes, best resources and do's and dont's to effectively measure your AI search optimization impact with guests specialists Kevin Indig, Bengü Sarıca Din…

ChatGPT Agentic Commerce User Behavior Study Deep Dive with AI Search and SEO Researcher, Erik Van Buskirk

This week is a research deep dive. ReFiBuy commissioned a behavioral study of how real people shop inside ChatGPT and Google's AI Mode, and Scot sat down with the researcher who ran it to walk through what was found. The full study is published today This is the conversation behind the numbers. Hig…

Kevin Indig: Calculating SEO ROI with A Deep Dive in SEO Forecast (#516)

In this informative episode of the seotools.pro Podcast, we are excited to welcome Kevin Indig, a seasoned SEO expert with over 12 years of experience and a proven track record in building organic growth engines. Kevin shares his knowledge on how to calculate SEO ROI and make data-driven decisions …

250. Shopify SEO With Kevin Indig

1.75+ million businesses globally use Shopify in 2022. Shopify has many valuable features that help reduce expenses with web development and design. How is it good with SEO? Kevin Indig shares his valuable insights and replies to the following questions: \t How to get a Shopify site to the top of G…

Direct Traffic Up 141%: Bots or AI?

Direct traffic jumped 141% across 12 websites, but engaged direct sessions fell about 1%. Is it AI or bots? Paris Childress covers this week's GEO news, with one theme: AI visibility tools are becoming a commodity, attribution stays murky, and AI agents are getting real infrastructure. In this epi…

Google Organic Sends 39x More Traffic Than AI. So What?

Google organic sent about 39x more sessions than AI across 95 properties, yet ChatGPT visitors converted at close to 14% vs 3% for organic in a separate study. Paris Childress covers this week's GEO news, with one theme: AI traffic is small and hard to measure, but its influence keeps growing. In t…