# Joe Keenan
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joe keenan (born July 14, 1958) is an American screenwriter, television producer and novelist.
== Early life ==
Keenan was born in Cambridge, Massachusetts into an Irish American Catholic family. He has a twin brother, John, and two other siblings Ronald and Geraldine.
Strategies to Build A Stronger Direct Digital Gift Card Program
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Sarah Kositzke, global insights director at Blackhawk Network (BHN), the world’s largest network of gift cards and branded payment solutions. Listen in as Kositzke provides an overview of BHN and her role (1:15), c…
Nicotine Brand ALP's DTC Journey to Success
In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching …
How Leading Brands Are Building Better Digital Gift Card Experiences
The gap between good and great gift card programs is widening. While most brands offer some form of gift card, the leaders are distinguishing themselves through more sophisticated direct digital experiences.
Sometimes referred to as first-party or owned gift cards, direct digital gift cards are …
How Bookshop.org is Helping Independent Bookstores Compete in the Age of Amazon
In episode 515 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andy Hunter, founder and CEO of Bookshop.org, a certified B Corp online book retailer supporting independent bookstores. Listen in as Hunter explains the book retailer's mission and revenue-sharing marketplace model (0:47),…
How Organic Apparel Brand Pact is Navigating the International E-Commerce Market
In episode 516 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Cook, president of organic, sustainable apparel brand Pact, and Matthew Merrilees, CEO, North America at global e-commerce platform Global-e. Cook delves into the challenges of maintaining a successful international bu…
Build-A-Bear Workshop's CEO on Balancing Tradition With Reinvention
In this episode of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Hurt, president and CEO of Build-A-Bear Workshop, a beloved multigenerational brand focused on its mission to "add a little more heart to life," known for its stuffed animals. Hurt discusses his career start at Polo …
BRUCE BOLT's Performance-Driven Approach Fuels its Market Expansion
In episode 518 of Total Retail Talks, Editor-In-Chief Joe Keenan Interviews Bear Mayer, founder and CEO of BRUCE BOLT, a family-owned sports equipment brand based in Austin, Texas. Mayer looks back on his entrepreneurial beginnings, touching on the valuable business lessons his father imparted on h…
As the Election Nears, an Expanding Senate Map, Data Center Fights and Men on Reproductive Rights
Lauren French, communications director for Senate Majority PAC, explains why the group is expanding into Kansas and Mississippi, how it’s approaching Texas, Georgia, North Carolina and Michigan, and how it handles races with independent candidates.
Aaron Bos Lun, executive director of Men4Choice, s…
Claire's Chief Merchant on Reimagining Girlhood for a New Generation
In episode 519 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jillian Cueff, chief merchandising officer at Claire's, a global specialty retailer known for tween and teen fashion accessories, costume jewelry, and iconic ear-piercing services. Listen in as Cueff shares how she's implem…
Why Bob’s Discount Furniture is Betting on Creator-Led Content
In episode 520 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephen Nesle, chief marketing officer at Bob's Discount Furniture, one of the nation’s fastest-growing furniture brands with more than 200 showrooms across the United States. Nesle discusses why he believes entertainment a…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
