How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for his work in Jobs to Be Done, experience mapping, and innovation, Jim has spent years helping organizations see beyond their products and into how buyer…
Job mapping in the age of AI: Understanding customer needs with Jim Kalbach
This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving landscape of design, particularly in the context of AI. They explore the double dia…
Episode #323: Falling Out Of Love with Nirupa Umapathy
Episode #323: Falling Out of Love
Nat Kalbach
…
Ultimate JTBD Playbook | Jim Kalbach
In this conversation, Jim Kalbach - Chief Evangelist at Mural, author of The Jobs to be Done Playbook, and one of the world's leading practitioners of Jobs to be Done shares what it really takes to shift from product-centric thinking to genuine customer-centricity.With nearly two decades of experie…
Episode #326: Earning Your Stripes with Chris Perez
Episode #326: Earning Your Stripes with Chris Perez
Nat Kalbach
…
Jobs to Be Done: A Better Way to Understand Customers | Jim Kalbach, Revisited
Most companies obsess over products, but Jim Kalbach believes they're asking the wrong question. Customers don't buy products because of what they are. They "hire" them to make progress in their lives. Jobs to Be Done is a way of uncovering that progress, helping organizations stop guessing what pe…
DS058 :: Jim Kalbach of Mural.ly
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This episode features an interview with Jim Kalbach of Mural.ly
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00:00 Intro Theme
00:11 Introductions/Interview with Adam Powers of Bartle Bogle Hegarty.
Links / topics mentioned:
New…
Episode #330: A One-Person Show with Nat Kalbach
Episode #330: A One-Person Show with Nat Kalbach
Nat Kalbach
…
[RE-RELEASE] Mural's deliberate efforts to build culture in remote teams
![[RE-RELEASE] Mural's deliberate efforts to build culture in remote teams](https://cdn-images-3.listennotes.com/podcasts/designing-next/re-release-murals-deliberate-qO1ad6T3Zn_-uUVGX3qakxw.300x300.jpg)
Originally released October 1, 2020
Guest
Jim Kalbach
Head of Customer Experience
Mural
Summary
Jim Kalbach, Head of Customer Experience at Mural, joins Designing Next to talk with us about developing and maintaining a culture with remote and distributed teams. In this episode, Jim speaks with Ch…
The Future of Collaboration with Jim Kalbach
Collaboration is a critical element of design. It facilitates the cross-pollination of ideas, concepts, and diverse perspectives. What happens when collaboration in a physical, face-to-face sense becomes at best much more difficult and at worst, explicitly outlawed? If this was some time in the not…
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