10 Ways to Grow Your Small Business with Effective Marketing Strategies (Part 2)
Growth does not happen by accident. Too many small businesses chase tactics without building a solid marketing plan. In this episode, we break down what sustainable business growth looks like and how local business owners can move beyond short-term wins with effective marketing for small business.…
Is Social Media a Marketing Tool or Just Entertainment?
Social media is one of the most talked-about yet misunderstood channels for small business marketing. In this episode of Mastering Local Marketing, we delve into whether social media truly functions as a powerful marketing tool that drives customer engagement and revenue, or if it has evolved into…
Three Creative Customer Acquisition Tactics for Small Businesses That Actually Work
In this episode of Mastering Local Marketing, we explore marketing for small business owners who want practical, real-world ideas to improve customer acquisition. This episode focuses on how speed, human connection, and buyer psychology quietly influence purchasing decisions and why small business…
TikTok Rolls Out What SMBs Have Been Demanding
Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesse…
Two Ways to Sell and Why Most Businesses Fail to Choose The Right One
Most sales conversations small business owners have break down long before price ever becomes the issue. In this episode of Mastering Local Marketing, we will explore a simple shift in how businesses sell and why many unintentionally slow down the buying process without realizing it. This conversa…
Are Local Advertisers Fed Up With Media, Or Is It Fake News?
In this episode, Gordon Borrell and Corey Elliott put their own assumptions about local advertisers to the test by bringing in Shannon Kinney, founder of Dream Local Digital, who has worked with more than 90,000 businesses. Together, they unpack what SMBs really think about marketing today: deep sk…
329 Why local media advertising got harder to sell
For decades, local media relied on a simple formula: build audience, and advertisers would follow. Now, Gordon Borrell notes, that formula has quietly failed as the local business landscape and marketing decision-makers have shifted. Service businesses, in-house marketers, and AI-driven tools incre…
Local Marketing Secrets, Economic Shifts, and What's Actually Working with Gordon Borrell
What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising.Gordon shares research showing that …
RAB - THIS is Radio
Radio Advertising Bureau President and CEO Mike Hulvey joins host Oscar Rodriguez (TX Assoc. of Broadcasters) for a discussion on the continued relevance of radio and how advertisers can leverage radio's power to increase ALL of their advertising portfolio. Mike also discusses the RAB's new “The Au…
358 Borrell: Local advertising is growing. Is your sales strategy keeping up?
Local advertising dollars are growing, but the businesses spending them—and the products they're buying—are changing faster than many media companies' sales strategies. For publishers building their 2027 budgets, Borrell Associates' CEO Gordon Borrell's message is direct: Growth will require findin…
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