What to think about before you cut your marketing budget
It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the positi…
How to leverage AI in marketing: Learning & experimenting
Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores ho…
How to Leverage AI in Marketing: What We’ve Learned | Part 1
AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental …
Building a B2B Demand Generation Engine for High Growth (Deanna Shimota and Jason Barnard)
Deanna Shimota talks with Jason Barnard about building a B2B demand generation engine for high growth.
Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything there is to know about B2B marketing and demand generation. Deanna is up to date on every tech…
How to Escape Survival Mode in Your Agency (Craig Rodney and Jason Barnard)
Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency.
Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa’s largest s…
How to Leverage AI in Marketing: What We’ve Learned | Part 2
As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encounter…
How to Leverage AI in Marketing: Human + AI Collaboration
Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethi…
The 3 pillars of a demand generation engine- Deanna Shimota
What does it take to create demand and stand out in today’s competitive markets, like HR tech?
In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themsel…
Quick Hits: How to Build Demand with B2B Marketing with Deanna Shimota, GrowthMode Marketing
B2B marketing is a great way to attract business - and a great way to waste money, if you’re not careful. How do you increase demand for your products or services through B2B marketing tactics? In this Quick Hit, we welcomed on Deanna Shimota, CEO of GrowthMode Marketing - a demand generation agenc…
Avoid reactive marketing | Deanna Shimota : 42
This episode originally aired live on 4/10/24.
Joseph Lewin engages in a thought-provoking conversation with Deanna Shimota, CEO of Growth Mode Marketing, delving into the pitfalls of reactive marketing. They explore how organizations often fall prey to the chaotic cycle of "random acts of marketin…
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