# Damon Centola
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damon centola is a sociologist and professor in the Annenberg School for Communication, the School of Engineering and Applied Sciences, and the Department of Sociology in the School of Arts and Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group. Previously, he was an assistant professor at M.I.T. Sloan School of Management (2008–2013). He was also a Robert Wood Johnson Fellow at Harvard University, a member of Sci Foo Campers community, and a fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University.Centola's research focuses on the study of social networks, social epidemiology, and web-based experiments on diffusion and cultural evolution.Popular accounts of Damon's work have appeared in mainstream media publications such as The New York Times, The Washington Post, Wired, TIME, CBS, and CNN. His research has been funded by the Robert Wood Johnson Foundation, the National Science Foundation, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation.
Your Field Guide for Creating Social Change
Philosophers Michael Brownstein (CASBS fellow 2019-20) and Dan Kelly (2018-19), two of the coauthors of "Somebody Should Do Something: How Anyone Can Create Social Change," discuss their book's framing and key concepts with Damon Centola (2014-15), an expert in social network dynamics. The book off…
How to make change
For a century, we've assumed that behaviours spread the way diseases do — find the right carrier, maximise exposure, make it sticky, and it'll go viral. Damon Centola, a network scientist at the University of Pennsylvania, spent two decades proving that model wrong. His book Change shows that the v…
Positioning, by Al Ries and Jack Trout
Most people file Positioning under marketing. I think that's a mistake.
So much of what we do in public affairs is positioning — positioning an issue, positioning your organisation as a stakeholder, positioning a specific policy ask. The discipline that Ries and Trout describe is core to what we do…
Why The Epstein Economy Needs You To Feel Hopeless - Barry's Economics
Why does the system feel too big to fight?
In this final episode of the Epstein Economy series, Barry explores the neuroscience of learned helplessness.
Featuring research from:– Maier & Seligman– Damon Centola– Christakis & Fowler
Large systems don’t just concentrate wealth.
They concentrate perce…
37 Words: How Alberta's Ballot Question Tilts the Field
Last week, we recorded with Evan Menzies about the brewing Alberta referendum — and within hours of us hitting publish, Premier Smith unveiled the actual ballot question. So we're back at it.
It's also the first outing of the revamped format — a number, a postbag question, the deep dive, and last …
Change: How to Make Big Things Happen Audiobook by Damon Centola
https://libranovo.com/free Listen to free audiobooks with a 30-day free trial! Title: Change: How to Make Big Things HappenGenres: Business & Economics, Non-Fiction, Psychology, Business DevelopmentAuthor: Damon CentolaNarrator: James FouheyRelease date: 01-19-2021Length: 9:50:48Language: EnglishPu…
The Snowball Effect
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we revisit a favorite 2021 conversation with sociologist Damon Centola, who studies social contagion and…
The Snowball Effect
Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a be…
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