What Brands Get Wrong About Creator Partnerships | Carly Baker of HubSpot
What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTu…
Partnerships = Growth Hack w/🟠HubSpot Media Network Partnerships Lead Carly Baker🟠 | Ep. 999
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why …
Marketing Stunts That Helped this AI Company Raise $100M
Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj
Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Ca…
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Episode 147 – Carly Baker – Baker Cheese Company
Carly Baker is the owner of Baker Cheese Company in Morgantown, West Virginia. She started her business in late 2019. Baker Cheese Company is a gourmet grazing company that provides custom cheese and charcuterie boxes, boards and tables for any event. Whether it be a date night at home or a weddin…
Hubspot Lead in Media Partnerships Insider Strategies: How Businesses Can Win In Content Before The End Of The Year
We had to bring this one back — because it’s just that good.
Today’s guest is our good friend Carly Baker, now leading Media Partnerships at HubSpot Originals (yes, that HubSpot). She’s been a big part of our journey, and every time she’s on the show… 🔥 golden boulders everywhere!
This episode is…
How HubSpot Built a Podcast Network That Actually Drives Business Value with Carly Baker
What does it actually take to build a media network inside a company like HubSpot?
As Head of Media Partnerships at HubSpot Media Network, Carly Baker joined shortly after the acquisition of The Hustle and helped grow what started as a small collection of shows into a multi-platform media ecosystem…
Will Podcasts Survive the YouTube Era? With Emma Sweet, Libby Absten, Carly Baker, and Chris Boniello
Recorded live at SXSW 2026 in Austin, TX, "Will Podcasts Survive the YouTube Era". Join YouTube Global Product Activation Manager Emma Sweet, Podcast Nation Director of Strategic Growth and Partnerships Libby Absten, HubSpot Head of Media Partnerships Carly Baker, and The Podglomerate VP of Product…
What does a successful B2B podcast actually look like? | Carly Baker, HubSpot
Every B2B marketer wants to know the secret to a high-ROI podcast, but few actually know what success looks like before they hit record. When it comes to defining the return on investment for a B2B podcast, there is no one better to turn to than Carly Baker, Head of Media Partnerships at the HubSpo…
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