このエピソードについて
At a time when growth is hard to come by in traditional markets, the Gulf offers something rare: scale, ambition, excitement and clients hungry for transformation.
In this episode of Waypointers, partner Jim Houghton sits down with colleague, MD Gary Whyte to explore the opportunity and discuss why it’s not always a straightforward play for agencies; missteps can easily happen for businesses that don’t do their homework.
Gary shares practical lessons from working with independent agencies across Dubai and the wider GCC region including a highlight; taking fast-growing local agency Create Group on a journey that culminated in Gary and his team advising on their sale to Stagwell earlier this year.
Whether you're considering acquisition, expansion or partnership, this episode offers valuable insights into navigating a market where growth is very much on the table, but local knowledge is key.
This episode kicks off a new Waypoint series focused on the Middle East, offering advice for anyone looking to enter the market or take their existing operations further.
