Why AI Will Decide Which Estate Agents Get the Next Valuation

For years we've obsessed over using AI to save time.

But what if that's the wrong question?

In this episode I'm joined by Jaimie Beers, founder of Schutle.com and a former London estate agency owner who successfully built, scaled and sold his own business before moving into .

Jaimie believes the biggest impact AI will have on estate agency isn't writing property descriptions or automating admin. It's changing how sellers and landlords choose an agent in the first place.

We discuss:

• Why Google search is already starting to lose its grip.
• How AI is changing consumer behaviour.
• Why websites are becoming more important, not less.
• The difference between SEO and becoming visible to AI.
• Why most estate agents are solving the wrong AI problem.
• Building a business through the credit crunch, selling at the right time and knowing when to move on.

We also dive into business ownership, the realities of building a successful agency, why office location still matters, and the lessons Jaimie learned from fifteen years growing his own company before selling it.

If you think AI is simply about becoming more efficient, this conversation may completely change the way you think about the future of estate agency.

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