このエピソードについて
What do Apple Pay, WhatsApp, and Crypto have in common? They are all preferred channels of payment and messaging that customers may prefer to use. Michael Affronti, Senior Vice President and General Manager of Payments and Messaging at Salesforce, shares his perspective on how companies should evolve their options for communication and payments to build better, more personalized relationships with their customers.
Tune in to learn:
- About Michael’s patents (05:15)
- What international payments trends will be emerging in the US (14:30)
- Why Michael is keeping a close eye on cryptocurrency (24:00)
- How brands should reevaluate their messaging systems (29:00)
Mentions:
- Stat for preferred payment method
- “Innovation Stack: Building Unbeatable Business One Crazy Idea at a Time” by Jim McKelvey
- “The Innovation Stack: How Square Co-Founder Jim McKelvey Thinks About Disruption” - James’ Episode on Up Next In Commerce
- Character.AI - Character bot
- WhatsApp - Free, world-wide messaging and calling app
- Michael Affronti’s LinkedIn
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at
英語
アメリカ合衆国
文字起こし 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
このポッドキャストの他のエピソード
In an effort to fight off a debilitating autoimmune disorder that struck him years ago, Kevin McCray turned to a strict Paleo diet free of gluten, refined sugars, and soy. It was a decision that would spark a truly inspirational and wildly successful entrepreneurial mission. The President and Co-fo…
As instant commerce becomes increasingly popular, how can consumers rely on products being in stock? Daniel Folkman, SVP of Business at Gopuff, explains that with more than 500 micro fulfillment centers, Gopuff can guarantee delivery of its stocked products as the customer builds their order. List…
On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and eco…
How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks groce…
免責: このページに埋め込まれているポッドキャストとアートワークは Mission からのものであり、その所有者の所有物であり、Listen Notes, Inc. と提携または承認されていません。
